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  3. Display & Video 360
Logo of Display & Video 360

Display & Video 360

byGoogle
in Ad Tech Platforms
4.5

Overview

Product Information on Display & Video 360

Updated 13th October 2025

What is Display & Video 360?

Display & Video 360 is a software that enables planning, executing, and measuring cross-channel advertising campaigns from a single platform. It offers tools for creative management, audience segmentation, data-driven targeting, and real-time reporting. The software integrates programmatic access to digital inventory across display, video, TV, audio, and other digital channels. It provides automation and controls for media buying and helps organizations consolidate workflows to streamline campaign management. The software facilitates collaboration among marketing teams and supports precise budget management and optimization. It addresses the business need for effective digital ad placement, transparency, and performance measurement across multiple advertising environments.

Display & Video 360 Pricing

Display & Video 360 is a software that follows a usage-based pricing model, where costs are determined by the amount of media spent through the platform and can vary based on factors such as campaign scope, feature access, and enterprise requirements. Users typically negotiate contract terms tailored to organizational needs, and specific pricing details are not publicly listed.

Overall experience with Display & Video 360

Senior Manager
<50M USD, Media
FAVORABLE

“Campaign Management Simplified With Multiple Ad Formats and Seamless Data Access”

4.0
Oct 6, 2025
Pretty straightforward platform for your display and video campaigns with an intuitive look and feel especially if you've ever ran Google Search Ads before. This is the perfect partner to your Adwords to ensure you're covering the full funnel from top (display and video) to bottom (if you also run search ads on the side). Nothing more effective for wide awareness than the combo display plus video as an always on approach.
Junior Digital Media Strategist
50M - 250M USD, Services (non-Government)
CRITICAL

“DV360: A Powerful Tool with Steep Learning Curve”

3.0
Dec 9, 2024
DV360 is super useful but not very intuitive. It has a lot of customization but is difficult to bring more team members into.

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Display & Video 360
Deciding Factors: Display & Video 360 Vs. Market Average
Performance of Display & Video 360 Across Market Features

Display & Video 360 Likes & Dislikes

Like

Having it all within the Google ecosystem makes it easier for you to make decisions since you can check your data at a glance. It's also easier to build consistency and reach your audience with a different suite of content from static to gifs and video content. Explore the different formats you can use and make sure to use different dimensions too to cover a wider spectrum of placements with your ads.

Like

I like the breadth and precision of the targeting.

Like

The integration with all the other Google products and the reporting, it's the most complete report and also it's easy to navigate in detail.

Dislike

It can be a little slow to load the ads sometimes when you're building campaigns, and the ad previews could be better (think when you want to share an ad preview link with a client), but other than that it works wonders.

Dislike

1. It is difficult to train people on it 2. You cannot share run reports between team members 3. It is very difficult to change budget while a campaign is running

Dislike

This can be very expensive for smaller teams, a budget that could be invested in other strategies.

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Peer Discussions

Display & Video 360 Reviews and Ratings

4.5

(37 Ratings)

Rating Distribution

5 Star
49%
4 Star
46%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.5

Service & Support

4.2

Product Capabilities

4.6

Filter Reviews
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  • Senior Manager
    <50M USD
    Media
    Review Source

    Campaign Management Simplified With Multiple Ad Formats and Seamless Data Access

    4.0
    Oct 6, 2025
    Pretty straightforward platform for your display and video campaigns with an intuitive look and feel especially if you've ever ran Google Search Ads before. This is the perfect partner to your Adwords to ensure you're covering the full funnel from top (display and video) to bottom (if you also run search ads on the side). Nothing more effective for wide awareness than the combo display plus video as an always on approach.
  • MARKETING AND ENABLEMENT MANAGER
    <50M USD
    Services (non-Government)
    Review Source

    Comprehensive Reporting Features Balanced by High Costs for Smaller Teams

    5.0
    Oct 23, 2025
    It has been a powerful tool for optimizing our digital advertising campaigns. It's very easy to use, gives us control over targeting, audience segmentation and budget allocation, across all the channels.
  • WEBSITE MANAGER
    50M-1B USD
    Software
    Review Source

    Customizable Audience Segmentation Proves Useful Despite Challenging Support Experience

    4.0
    Sep 15, 2025
    This has provided a great, customizable way to get in front of our prospects in new places.
  • DIRECTOR OF MARKETING
    50M-1B USD
    Retail
    Review Source

    Display & Video 360 Offers Robust Targeting with Notable Interface Complexity

    4.0
    Sep 26, 2025
    We've had a great experience with Display & Video 360. It´s helped us optimize campaigns, reach the right audiences, and improve ROI across the board.
  • Director of Marketing
    10B+ USD
    Media
    Review Source

    Intuitive Interface and Multi Channel Options Hampered by Limited Customer Support

    5.0
    Oct 22, 2025
    great user interface, intuitive, familiar and works as designed most of the time
...
Showing Result 1-5 of 40

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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