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  3. Experience OS
Logo of Experience OS

Experience OS

byMastercard (Dynamic Yield)
in
4.4
Market Presence: Personalization Engines, A/B Testing Tools

Overview

Product Information on Experience OS

Updated 13th October 2025

What is Experience OS?

Experience OS is a software designed to facilitate personalization and customer experience management across digital channels. The software provides tools for data integration, segmentation, personalization, testing, and recommendations. It enables businesses to unify customer data from various sources, segment audiences, and deliver tailored content, offers, and product recommendations. By leveraging real-time analytics and behavioral insights, the software helps users optimize website, mobile app, email, and other digital touchpoints. It addresses the business challenge of creating consistent and relevant digital experiences, supporting experimentation and ongoing optimization to improve engagement and conversion rates. The platform integrates with existing technology ecosystems to streamline data flow and workflow management.

Experience OS Pricing

Experience OS software applies a tiered subscription-based pricing model, which is determined by factors such as business size, number of monthly visitors, and specific features required. Pricing is customized according to the scope of usage and may include additional charges for advanced modules and integrations. Expansions to higher tiers provide access to broader functionality as needed for organizational requirements.

Overall experience with Experience OS

Engineer
500M - 1B USD, IT Services
FAVORABLE

“Personalization and Customization: Key Features of an Effective A/B Tool”

4.0
Feb 4, 2025
Satisfied with the customization and personalization. It is a good tool for A/B testing for both apps and web. support provided is always appreciable.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Mastercard's Dynamic Yield focuses on enhancing digital customer experiences for business entities. Its main objective is to personalize, optimize, and synchronize customer experiences digitally across industries. Dynamic Yield's Experience OS works in conjunction with existing content management systems (CMS) or commerce solutions. It uses an algorithmic approach to match content, products, and offers to each individual customer, aiming to improve business revenue, foster customer loyalty, and develop a sustainable competitive edge.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2011
Head office location
New York, United States
Number of employees
501 - 1000
Website
https://www.dynamicyield.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Experience OS
Performance of Experience OS Across Market Features

Experience OS Likes & Dislikes

Like

Some issues are still there but the support provided by the team gets a work around.

Like

Qunatity of features available

Like

Easy to pull reporting, adaptable, scalable, amazing customer support. We have been very happy with all the tools in platform. Results are digestable for internal and external partners - the impact that it has made in short time is great!

Dislike

Misses a few business requirements but still its feasible to use.

Dislike

There is no office in Brazil.

Dislike

We don't have any problems or qualms with the service yet, any concern has been easily addressed by our support team

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Peer Discussions

Experience OS Reviews and Ratings

Showing data for 6 ratings and reviews for A/B Testing Tools market. View all 129 ratings and reviews across markets for a complete picture.

4.4

(6 Ratings)

Rating Distribution

5 Star
33%
4 Star
67%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.7

Service & Support

5.0

Product Capabilities

4.8

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Engineer
    50M-1B USD
    IT Services
    Review Source

    Personalization and Customization: Key Features of an Effective A/B Tool

    4.0
    Feb 3, 2025
    Satisfied with the customization and personalization. It is a good tool for A/B testing for both apps and web. support provided is always appreciable.
  • IT MANAGER
    10B+ USD
    Manufacturing
    Review Source

    Exploring the Feature-Rich Personalization by Dynamic Yield

    4.0
    Sep 20, 2024
    Dynamic Yield is a great solution of personalization and CDP
  • DIRECTOR OF MARKETING
    50M-1B USD
    Consumer Goods
    Review Source

    Scalable and Flexible: This Tool Revolutionizes AB Testing

    5.0
    Jun 12, 2024
    Great tool, go to tool for AB testing and personalization. Customer service is also best in class. Improved how we deploy tests with our marketing program.
  • MARKETING MANAGER
    50M-1B USD
    Retail
    Review Source

    Easy to use and very effective A/B Testing Platform

    5.0
    Jun 17, 2024
    Overall a good tool to use. Some technical issues along the way but support has always been helpful at solving.
  • PRODUCT MANAGER
    50M-1B USD
    Retail
    Review Source

    A great A/B testing tool for web and app

    4.0
    May 9, 2024
    A great A/B testing tool for both web and app, that allows for myriad personalisations and tests to be carried out simultaneously
Showing Result 1-5 of 6

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