Experience OS

byMastercard (Dynamic Yield)
in
4.6
Market Presence: Personalization EnginesA/B Testing Tools

Overview

Product Information on Experience OS

Updated 13th October 2025

What is Experience OS?

Experience OS is a software designed to facilitate personalization and customer experience management across digital channels. The software provides tools for data integration, segmentation, personalization, testing, and recommendations. It enables businesses to unify customer data from various sources, segment audiences, and deliver tailored content, offers, and product recommendations. By leveraging real-time analytics and behavioral insights, the software helps users optimize website, mobile app, email, and other digital touchpoints. It addresses the business challenge of creating consistent and relevant digital experiences, supporting experimentation and ongoing optimization to improve engagement and conversion rates. The platform integrates with existing technology ecosystems to streamline data flow and workflow management.

Overall experience with Experience OS

VP of Technology
50M - 250M USD, Retail
FAVORABLE

Overall great solution for Testing and Personalization

5.0
Apr 17, 2025
The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program.
UX Manager
<50M USD, Consumer Goods
CRITICAL

Challenges Faced by Small Teams in Optimizing Powerful Tools

3.0
Apr 17, 2025
The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge.

About Company

Company Description

Mastercard's Dynamic Yield focuses on enhancing digital customer experiences for business entities. Its main objective is to personalize, optimize, and synchronize customer experiences digitally across industries. Dynamic Yield's Experience OS works in conjunction with existing content management systems (CMS) or commerce solutions. It uses an algorithmic approach to match content, products, and offers to each individual customer, aiming to improve business revenue, foster customer loyalty, and develop a sustainable competitive edge.

Company Details

Company type
Public
Year Founded
2011
Head office location
New York, United States
Number of employees
501 - 1000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Experience OS
Reviewer Insights for: Experience OS
Deciding Factors: Experience OS Vs. Market Average
Performance of Experience OS Across Market Features

Experience OS Likes & Dislikes

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Peer Discussions

Experience OS Reviews and Ratings

Showing data for 121 ratings and reviews for Personalization Engines market. View all 129 ratings and reviews across markets for a complete picture.

4.6

(121 Ratings)

Rating Distribution

5 Star
61%
4 Star
37%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.3

Service & Support

4.6

Product Capabilities

4.5

Last 12 Months
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  • UX Manager
    <50M USD
    Consumer Goods
    Review Source

    Challenges Faced by Small Teams in Optimizing Powerful Tools

    3.0
    Apr 17, 2025
    The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge.
  • VP of Technology
    50M-1B USD
    Retail
    Review Source

    Overall great solution for Testing and Personalization

    5.0
    Apr 17, 2025
    The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program.
  • Operations Manager
    50M-1B USD
    Retail
    Review Source

    Dynamic Yield: Integrative Tool Elevating Campaign Setup Ease

    5.0
    Apr 6, 2025
    Dynamic Yield has provided us the ability to not only run more sophisticated A/B tests than in previous years, but also with our new CDP integration we are now beginning to scratch the surface with creating personalized experiences. Additionally, we have always held strong relationships with our account managers, who have always provided us with amazing guidance and support.
  • Site Merchandiser
    50M-1B USD
    Retail
    Review Source

    Unpacking My Dynamic Yield Experience: Easy Use and Great Support

    5.0
    Apr 4, 2025
    My experience with Dynamic Yield is great! Everything is easy to use, test, and create with. This makes improving the business with Dynamic Yield tools so easy!
  • senior director, global ecommerce
    50M-1B USD
    Consumer Goods
    Review Source

    Innovation and Partnership: A New Business Tool Experience

    5.0
    Apr 3, 2025
    Overall great experience, very knowledgable account team, strong innovation and willingness to partner.
...
Showing Result 1-5 of 119

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