Name: Experience OS
Rating: 4.5 (130 reviews)

Overview

Product Information on Experience OS

Updated 13th October 2025

What is Experience OS?

Experience OS is a software designed to facilitate personalization and customer experience management across digital channels. The software provides tools for data integration, segmentation, personalization, testing, and recommendations. It enables businesses to unify customer data from various sources, segment audiences, and deliver tailored content, offers, and product recommendations. By leveraging real-time analytics and behavioral insights, the software helps users optimize website, mobile app, email, and other digital touchpoints. It addresses the business challenge of creating consistent and relevant digital experiences, supporting experimentation and ongoing optimization to improve engagement and conversion rates. The platform integrates with existing technology ecosystems to streamline data flow and workflow management.

Overall experience with Experience OS

VP of Technology

50M - 250M USD, Retail

FAVORABLE

“Overall great solution for Testing and Personalization”

5.0

Apr 17, 2025

The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program.

UX Manager

<50M USD, Consumer Goods

CRITICAL

“Challenges Faced by Small Teams in Optimizing Powerful Tools”

3.0

Apr 17, 2025

The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge.

About Company

Company Description

Mastercard is a global technology company in the payments industry, enabling secure transaction processing across more than 200 countries and territories. Beyond its core network, Mastercard delivers a range of value-added services—including data analytics, cybersecurity, consulting, and personalization—to help businesses grow and enhance customer engagement. A key part of this strategy is Dynamic Yield, a Mastercard product, which focuses on personalization and optimization of digital experiences. Its Experience OS integrates with existing CMS and commerce platforms to tailor content, products, and offers to individual users in real time. By leveraging AI, Agents, data-driven decisioning and experimentation, Dynamic Yield helps organizations increase engagement, drive revenue, and build stronger customer loyalty.

Company Details

Company type

Public

Year Founded

1966

Head office location

New York, United States

Number of employees

10001+

Annual Revenue

30B+ USD

Website

www.mastercard.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Experience OS

Performance of Experience OS Across Market Features

Experience OS Likes & Dislikes

Solid testing platform with full suite of features, good recommendation algorithms and data analytics. Overall it certainly seems like a best in class solution for onsite testing and personalization.

Audience types, the newer feature showing rate of audience type grow (low > medium and medium > high).

Robustness of the tool Ability to integrate with our platforms Ease of use for setting up campaigns

Onboarding development support service was a bit lacking in their capabilities. Platform is not compatible with the new Shopify Checkout. Pricing is not cheap, and the billing is confusing.

Previewing and testing the experience before launching is very glitchy. It can be difficult to get the preview to show. This seems like it should be very seamless with how robust the platform is. The platform itself has been slow to open and edit experiences. Technical support is not very helpful, especially because our in-house developers are in a different time zone. TAM's typically just send a support article rather than helping trouble shooting.

Still opportunity to make the platform easier to use for marketers or business users who don't have a technical background. Also, the support portal can sometimes be slow to respond to an opened ticket.

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<50M USD

Consumer Goods

Review Source

Challenges Faced by Small Teams in Optimizing Powerful Tools

50M-1B USD

Retail

Overall great solution for Testing and Personalization

Operations Manager

Dynamic Yield: Integrative Tool Elevating Campaign Setup Ease

Apr 6, 2025

Dynamic Yield has provided us the ability to not only run more sophisticated A/B tests than in previous years, but also with our new CDP integration we are now beginning to scratch the surface with creating personalized experiences. Additionally, we have always held strong relationships with our account managers, who have always provided us with amazing guidance and support.

Site Merchandiser

Unpacking My Dynamic Yield Experience: Easy Use and Great Support

Apr 4, 2025

My experience with Dynamic Yield is great! Everything is easy to use, test, and create with. This makes improving the business with Dynamic Yield tools so easy!

senior director, global ecommerce

Innovation and Partnership: A New Business Tool Experience

Apr 3, 2025

Overall great experience, very knowledgable account team, strong innovation and willingness to partner.