Gupshup operates as a conversational messaging platform that promotes efficient client interactions. The company provides a carrier-grade platform that integrates a singular messaging API for over 30 channels. The platform also offers a comprehensive toolset to tailor conversational experiences for various needs. Gupshup primarily serves numerous businesses of different sizes across diverse industry verticals in emerging markets. These businesses utilize Gupshup's solutions to create conversational scenarios for marketing, sales, and support. They count on these interactive experiences as a vital component of their endeavors towards effective customer engagement.
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Low code/no code platform. Strong capabilities such as A/B testing and seamless deployment of the bot across multiple channels such as WhatsApp, Web and Facebook. Strong analytics to optimize the flow (you can easily identify at what specific building block users stop their engangement).
The platform is easy to navigate and makes managing conversation effortless and a convenient tool for improving overall communication flow
it boasts high volume capabilities. Good for enterprise and large scale messaging use cases like marketing , support notifications. The platform offers conversational commerce AI/Bot. High open rates and engagement improvements. The multilingual capabilities and channel fellback help in reaching varied customer segments and geographies
For more advanced AI training the vendor needs to be involved. Also, some UI workflows could be simplified / more lean by reducing the number of clicks to update certain things.
UI responsiveness is slow when dealing with and managing multiple flows
The journey management tool is little clunky . separate logins for console