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  3. Hotjar
Logo of Hotjar

Hotjar

byHotjar
in
4.4
Market Presence: Voice of the Customer Platforms, User Research Platforms

Overview

Product Information on Hotjar

Updated 13th October 2025

What is Hotjar?

Hotjar is a software designed to help businesses understand user behavior on websites through analytics and feedback tools. The software provides features such as heatmaps, session recordings, surveys, and user feedback collection, enabling organizations to visualize user interactions and identify usability issues. By aggregating data on clicks, scrolling, and navigation patterns, the software assists teams in improving website design, optimizing conversion rates, and enhancing overall user experience. Hotjar addresses the business need to uncover friction points and gather insights for continuous website optimization without collecting personal information from users.

Hotjar Pricing

The Hotjar software uses a subscription-based pricing model with several tiers that vary depending on the number of daily sessions, user seats, and features included. The software offers monthly and annual billing options, with pricing adjusted according to the volume of data collected and access to advanced functionalities such as user insights and analytics.

Overall experience with Hotjar

PRODUCT MANAGER
250M - 500M USD, Consumer Goods
FAVORABLE

“Hotjar Enables Key Behavior Insights But Pricing May Limit Extensive Usage”

4.0
Oct 6, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Manager
50M - 250M USD, Hardware
CRITICAL

“Expensive with limited utility”

3.0
Mar 27, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 24th March 2025

Hotjar is a branch of Contentsquare that provides Product Experience Insights, enabling teams to understand user behavior and their strong sentiments. Teams can leverage these insights to improve the user experience, consequently adding business value. Hotjar is involved in addressing unique challenges related to wide-scale web traffic and analytics while developing a product that can impact individuals and businesses worldwide. The company's staff is scattered across various regions including the Americas, Europe, Africa, and Asia, giving the firm a diverse range of perspectives and experiences.

Company Details

Updated 29th April 2025
Company type
Private
Head office location
St Julian's , Malta
Number of employees
201 - 500
Website
https://htjr.io/hotjarhomepage-l

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Hotjar Reviews and Ratings

4.4

(9 Ratings)

Rating Distribution

5 Star
56%
4 Star
33%
3 Star
11%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • PRODUCT MANAGER
    50M-1B USD
    Consumer Goods
    Review Source

    Hotjar Enables Key Behavior Insights But Pricing May Limit Extensive Usage

    4.0
    Oct 6, 2025
    Hotjar turned out to be an invaluable tool for both our e-commerce design and product teams for user research and how customers behave with features
  • PRODUCT MANAGER
    50M-1B USD
    Consumer Goods
    Review Source

    Hotjar Enables Key Behavior Insights But Pricing May Limit Extensive Usage

    4.0
    Oct 6, 2025
    Hotjar turned out to be an invaluable tool for both our e-commerce design and product teams for user research and how customers behave with features
  • Read All 9 Reviews

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Recommended Gartner Insights

  • Market Guide for User Research Platforms
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Hotjar Likes & Dislikes

Like

ease of use, good at identifying notable behavior (rage clicking etc.)

Like

ease of use, good at identifying notable behavior (rage clicking etc.)

Like

ease of use, good at identifying notable behavior (rage clicking etc.)

Dislike

Lots of data missing Recordings are hard to connect to actual people Limited utility long term

Dislike

Lots of data missing Recordings are hard to connect to actual people Limited utility long term

Dislike

Lots of data missing Recordings are hard to connect to actual people Limited utility long term

Reviewer Insights for: Hotjar