Name: Impartner PRM
Rating: 4.8 (6 reviews)

Overview

Product Information on Impartner PRM

Updated 13th October 2025

What is Impartner PRM?

Impartner PRM is a partner relationship management software designed to help businesses manage and optimize their channel partner programs. The software provides features such as partner onboarding, deal registration, marketing development fund management, co-branded asset creation, and performance analytics. Impartner PRM enables organizations to automate key processes related to partner interactions, communication, and program administration. The software addresses common challenges in managing channel partnerships by providing tools for tracking partner activity, monitoring deal progress, and distributing resources efficiently. With its configurable workflows and reporting capabilities, Impartner PRM aims to streamline channel operations and support partner program growth.

Overall experience with Impartner PRM

PRODUCT MARKETING

250M - 500M USD, Software

FAVORABLE

“Impartner: A Dynamic Tool for Partner Collaboration and Engagement”

5.0

Jan 27, 2025

Impartner is a great way to collaborate with our partner community. It's a great centralized hub of partner resources such as co-marketing assets.

CRM Administrator

3B - 10B USD, Consumer Goods

CRITICAL

“Implementation is straightforward, but there is some proprietary jargon you have to learn”

3.0

Apr 19, 2018

The project went well, but we churned through 3 separate Impartner project managers before we stabilized. A lot of the issues had to do with the initial PM being assigned not having enough experience, or simply being unreliable or not communicating capability and solutions well enough.

About Company

Company Description

The company's expertise lies in the arena of online advertising. It has been involved in the industry since its inception in the Baltics. Since its establishment in 2004, the company has developed numerous advertising campaigns. Its team is comprised of experienced professionals who have spent significant years in this industry. The core focus of this company involves creating and executing online advertising campaigns.

Company Details

Company type

Private

Year Founded

2004

Head office location

Vilnius, Lithuania

Number of employees

11 - 50

Website

https://impartner.lt

Do You Manage Peer Insights at Impartner?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Impartner PRM

Performance of Impartner PRM Across Market Features

Impartner PRM Likes & Dislikes

I love the usage reporting so we can see which assets are performing the best and which are receiving less engagement. This is great signal for the Product Marketing and Partner Marketing teams to refine and inform existing and future content.

The look and feel.

The customisation possibilities within the solution The user segmentation of the solution is great Using workflows to automate almost anything

Maybe a bit nitpicky but the UX and UI could be a bit cleaner. It has a bit of a dated look and feel to it. It also came with a bit of a learning curve and took a lot of playing around with to learn how to effectively and quickly navigate the product.

The lack of technical documentation available, and that certain elements we had purchased were not actually ready when we began development of the solution.

A bit confusing setup of the training resources during the implementation.

Top Impartner PRM Alternatives

Peer Discussions

Impartner PRM Reviews and Ratings

Recommended Gartner Insights

Market Guide for Partner Relationship Management Applications (Transitioning to Partner and Ecosystem Relationship Management Applications)

50M-1B USD

Software

Review Source

Impartner: A Dynamic Tool for Partner Collaboration and Engagement

Partner Operations Manager

<50M USD

IT Services

Impartner's customisation and automation potential is great

4.0

Jan 19, 2023

The follow up and commitment during the sales process was great. This experience have largely continued into the implementation of the product as well.

Account Executive

Miscellaneous

Organize, Adapt, and Drive -- Impartner PRM

Nov 12, 2018

When I saw this tool I knew it was our perfect fit. The partner needs a tool that can help organize to the effect of predictable revenue, lest it be neglected. Consider Impartner for those needs.

Director of Sales

Great company to work with. Fantastic way to manage partner relationships.

Nov 9, 2018

Fantastic way to organize and communicate with partners and resellers. We met them at a tradeshow and had it implemented within three months.

Channel Marketing Manager

Implementation was unorganized and product roadmap is spotty

Jul 11, 2018

Our implementation was an unorganized mess despite the fact that Impartner claims to have a proprietary implementation methodology called Velocity. The first PM we were assigned seemed to be really overloaded and he was not able to provide very good support. He was unreliable and unorganized; he was not able to communicate the capabilities of the software and he could not answer questions correctly. Our SOW promised 2 hours of training but the training that was delivered was insufficient and unorganized. I escalated this to his manager who responded quickly with a promise to investigate and come back to me, but I never heard back from him. Impartner support is slow to respond and it sometimes seems that they don't know the capabilities of the software - even basic functionality. The analytics available in the tool are not customizable and are pretty useless in some cases. Impartner recently released a terrific Asset Library but they failed to tie it into the download report, so the download report is useless and when I shared this feedback they told me the best way to capture this info is to count it manually.