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“Impact of Person-Based Advertising Platform on Marketing Pipeline Performance”
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Company Description
Influ2 is a person-based advertising platform that allows companies to reach specific people within target accounts across multiple platforms, and track ad engagement on a contact and account level. Marketing teams use Influ2's technology to push relevant content to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts. With Influ2’s Revenue Reporting, companies can quantify the results of each campaign by tying results to generated pipeline and revenue.
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- Director of Marketing<50M USDSoftwareReview Source
Impact of Person-Based Advertising Platform on Marketing Pipeline Performance
I contracted Influ2 for the first time at my previous company as Director of Growth, and once again at my current company. I have used various ad, intent and targeting platforms previously, but Influ2 is truly exceptional. The product capabilities - person-based advertising - isn't something I've found in any other product offering, and it works like a charm. As the person overseeing the entire top to mid funnel - product marketing, performance marketing, demand gen, lead generation and business development, I can tell you the impact of this capability on our pipeline is outstanding. Yet beyond the product itself, I enjoyed working with an excellent team of professionals from the very first interaction I had with Influ2. Sales process was never pushy, very consultative and appreciative of our needs. Onboarding was fantastic, and customer success really means gearing us up with everything we need to succeed in leveraging the platform.



