Name: Influ2
Rating: 4.9 (20 reviews)

Overview

Product Information on Influ2

Updated 13th October 2025

What is Influ2?

Influ2 is a software designed for account-based marketing that enables B2B marketers to target specific individuals within selected accounts. The software allows users to create and deliver personalized advertisements, track engagement at the person level, and attribute campaign results to individual decision-makers. Influ2 offers features such as intent-based targeting, actionable insights, lead scoring, and advanced reporting. By enabling the identification and measurement of engagement throughout the buyer journey, the software addresses the challenge of aligning marketing and sales efforts in complex B2B sales cycles, aiming to provide actionable data that supports better coordination and more efficient resource allocation.

Overall experience with Influ2

Marketing Manager

<50M USD, Software

FAVORABLE

“Contact-Based Ad Targeting on Influ2 Supports Strong Results for ABM Campaigns”

5.0

Apr 20, 2026

Influ2 has been a highly valuable marketing tool to run ads for the last year and a half. From exceptional customer support from my CSM to Influ2's capabilities, I plan to use Influ2 for as long as possible in my marketing career.

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CRITICAL

About Company

Company Description

Influ2 is a person-based advertising platform that allows companies to reach specific people within target accounts across multiple platforms, and track ad engagement on a contact and account level. Marketing teams use Influ2's technology to push relevant content to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts. With Influ2’s Revenue Reporting, companies can quantify the results of each campaign by tying results to generated pipeline and revenue.

Company Details

Company type

Public

Year Founded

2017

Head office location

New York City , United States

Number of employees

51 - 200

Website

https://www.influ2.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Influ2

Performance of Influ2 Across Market Features

Influ2 Likes & Dislikes

The contact-based ad targeting yields strong results for marketing campaigns, especially and most notably for ABM campaigns. You pay a fixed price depending on your contract and you know exactly where your ad dollars are going and can plan accordingly one way is by setting reach limits. Using Influ2 has proven to be more successful than relying on traditional ad platforms. We weren't reaching the exact audiences we wanted to target via those platforms, but Influ2 makes it possible. Influ2 is a B2B marketer's dream to make sure specific ads get in front of your hand-picked prospects. My B2B company can successfully attribute 3 customer upsells to Influ2 ad campaigns.

The ease of use and ability to measure impact are my favorite aspects of Influ2. I am able to easily decide which people I want to serve digital ads to, and see in real-time when a target contact sees and/or engages with one of our ads, kicking off timely speed-to-lead outreach. I also feel like their customer support team (CSM) is more hands-on than many other vendors in our Sales and Marketing ecosystem.

Ease of use - you can literally launch ad campaigns by clicking just a few buttons Multi-channel reach Detailed reporting - you can see exactly who saw or clicked your ads

- You need to let a CSM know when you need to make an edit to any active ad content (the social, native, and display copy and assets are all grouped into one piece of content in Influ2 terms). This may be an issue if a change needs to be made immediately(but there's always a workaround, you can pause the content as you wait). - You should have an organized and up-to-date CRM in order to get the best value out of Influ2. - Dependent on your campaign goals, contacts engaged with Influ2 ads need follow up for the best results. You can use Influ2 for brand awareness, or use it in more expansive ways that require nurture campaigns (email, SMS, more Influ2 journeys, etc.). Not a problem with Influ2, but this can be tough for a very lean marketing team using Influ2.

The area of the product I dislike the most about the product is not being able to see which platform the engagement (i.e. ad clicks) came from, though this data does not prohibit my ROI reporting, just a nice to have. I also wish the creative/content page was easier to filter through. Lastly, the out-of-the-box reports do not always satisfy the view that my leadership team needs into my programs. My CSM built custom reports for me but I wish this was standard.

Occasionally slow in terms of refreshing or loading a page Cannot tell which ad channel generated a click (i.e. Was it a click from Meta Ads, LinkedIn Ads, or a Display Ad?) Journey Building can be hard to conceptualize

Top Influ2 Alternatives

Peer Discussions

Influ2 Reviews and Ratings

Recommended Gartner Insights

<50M USD

Software

Review Source

Contact-Based Ad Targeting on Influ2 Supports Strong Results for ABM Campaigns

50M-1B USD

GTM teams who use Influ2 are automatically in a best-in-class category of ABM

Apr 6, 2026

My experience with Influ2's product and team has been exceptional. We are now in year 3 of our partnership and I can't imagine not having this tool in my GTM tech stack.

Influ2 pairs world-class customer support with a first-to-market platform that solves major sales & marketing intent data pain points by identifying the specific individuals - not just the accounts - clicking on ads.

Influ2 offers some of the best customer support I've experienced in my marketing career. Their platform solves a critical pain point by providing person-level intent data - showing sales teams exactly who clicked an ad, not just which account. As a first-to-market solution for ad-click intent, it delivers exactly what sales teams need to when looking at purely click intent signals.

Demand Generation Manager

IT Services

Quickly Becoming A Leader in Contact-Level ABM Orchestration

Mar 25, 2026

The platform is so easy to use. Help and support is easily accessible through your Customer Success Manager. New features are added regularly. Influ2 listens to your feedback and implements improvements where possible. We use it everyday! Influ2 has made incredible advancements over the past couple of years. Their vision for a full 360 degree, person-based ABM orchestration platform is ambitious and inspiring. If there is any team that can pull off this vision, it's this one.

Director of Marketing

Strong contact-level ABM platform that drives real sales alignment and pipeline impact

Apr 23, 2026

Influ2 has become a core part of our ABM strategy. The biggest value is the visibility into who is actually engaging, not just which accounts. It helps marketing and sales stay aligned and prioritize the right people at the right time. Setup was straightforward and the team was strong. Reporting can be limiting at times, but overall it drives real pipeline impact.