Ketch has adapted well to our use case and the complexity of running multiple sites in a B2C and B2B2C env. We were able to adapt the experiences and tailor it for the properties we needed, and it was easy for our development team to integrate. We felt that Ketch was more modern and more developer friendly than many of the alternatives we looked at, had good documentation, helpful support, and easy to implement and use. The licensing model (counting of users) and pricing was also more friendly to our business than alternatives we considered.