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  3. Looker Studio
Logo of Looker Studio

Looker Studio

byGoogle
in Marketing Dashboards
4.4

Overview

Product Information on Looker Studio

Updated 13th October 2025

What is Looker Studio?

Looker Studio is a business intelligence software developed by Google that enables users to create interactive data visualizations and dashboards by connecting to a wide range of data sources. The software provides tools for transforming and analyzing data, helping organizations uncover insights from their information. Features include drag-and-drop data exploration, customizable reporting, sharing options, and integration with various platforms and databases. Looker Studio addresses the need for accessible and centralized analytics by allowing teams to monitor key metrics, measure performance, and support data-driven decision making without requiring advanced technical expertise.

Looker Studio Pricing

Looker Studio software uses a freemium pricing model, offering core data visualization and reporting features at no cost, with advanced functionalities and enterprise-grade support available through a paid upgrade as part of Google Cloud services.

Overall experience with Looker Studio

DATA ANALYST
50M - 250M USD, Software
FAVORABLE

“Looker Studio Enables Fast Setup but Struggles with Large Data Volume Scaling”

5.0
Sep 16, 2025
Looker Studio provides a low-effort way to quickly visualize and analyze data from BigQuery and Google Sheets.
SPECIALIST
<50M USD, Energy and Utilities
CRITICAL

“Looker Studio's Interface: Simplicity Meets Limited Features”

3.0
Feb 5, 2025
Looker studio provides a simple interface for creating dashboards and to visualize data. The cloud interface is easy to access and doesn't require software installation. There's an impressive amount of connectors to use, which makes data import easy. Looker only offers a limited amount of tools, which will probably feel very limiting to a user, who is accustomed to being able to do a lot with the data. However, the tools may be enough for someone who only needs to draw simple insights and doesn't want to use much time doing so. Especially for someone who is already using other Google products, this might be a good option.

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Looker Studio
Performance of Looker Studio Across Market Features

Looker Studio Likes & Dislikes

Like

Rich visualizations (for ex: pivot tables with heat maps) and easy configuration. Good design defaults. Easy to connect and set up reports - can do it pretty quickly, within minutes. And easy to share. Love the Viewer access, enabling querying BQ using viewer's credentials.

Like

The interface is simple and intuitive to use. For someone who just needs to quickly draw a few graphs, this might be a good option.

Like

I love it's flexibility, how quick to create a report with it from sratch

Dislike

It's not an enterprise grade tool, and does not scale when working with large volumes of data and a number of charts. The query costs can quickly rise if not careful about designing the data sources well.

Dislike

The features are quite limited for a user who wants to have extensive options.

Dislike

It has it's limitations, and lack of scripting

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Peer Discussions

Looker Studio Reviews and Ratings

4.4

(421 Ratings)

Rating Distribution

5 Star
46%
4 Star
43%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • DATA ANALYST
    50M-1B USD
    Software
    Review Source

    Looker Studio Enables Fast Setup but Struggles with Large Data Volume Scaling

    5.0
    Sep 15, 2025
    Looker Studio provides a low-effort way to quickly visualize and analyze data from BigQuery and Google Sheets.
  • LEAD SOLUTION ARCHITECT
    <50M USD
    Travel and Hospitality
    Review Source

    Looker Studio Provides Flexible Reporting but Lacks Advanced Scripting Capabilities

    4.0
    Dec 18, 2025
    Looker studio is a great free product, offers many functions that is enough for a medium level reporting requirement
  • Commercial Editor
    50M-1B USD
    Media
    Review Source

    Analytics Platform Simplifies Report Creation and Sharing for Article Performance Tracking

    5.0
    Feb 3, 2026
    Great analytics platform that we use to keep track of our native articles performance.
  • IT SECURITY & RISK MANAGEMENT ASSOCIATE
    50M-1B USD
    Construction
    Review Source

    Visual Sharing Enhances Communication but Navigation Remains a Challenge

    5.0
    Nov 15, 2025
    It has help us to share information to others in a graphic way
  • Business Development Associate
    <50M USD
    IT Services
    Review Source

    Essential: Preparing Data for Faster Deployment

    4.0
    Mar 8, 2025
    Once you have an organized data, you have a light and fast way to deliver dashboards
...
Showing Result 1-5 of 422

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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