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  3. Matomo
Logo of Matomo

Matomo

byInnoCraft
in Web, Product and Digital Experience Analytics
4.4

Overview

Product Information on Matomo

Updated 13th October 2025

What is Matomo?

Matomo is an analytics software designed to enable organizations to track and analyze website visitor behavior. The software provides features such as real-time data reporting, goal conversion tracking, heatmaps, session recordings, and event tracking. It allows users to manage privacy compliance and offers customizable dashboards for monitoring key performance indicators. Matomo supports integration with various content management systems and can be self-hosted or cloud-hosted. It addresses the business need for detailed web analytics while providing organizations with control over their data and insight into user engagement to inform decision-making and optimize website performance.

Matomo Pricing

Matomo software offers a pricing model based on subscription plans for cloud hosting, which are structured according to the amount of website traffic tracked per month. Users can also choose a self-hosted option, where the software is provided for free with optional paid support and enterprise features. Pricing for cloud hosting scales with usage, while self-hosted users pay for selected add-ons or services.

Overall experience with Matomo

CEO
<50M USD, Media
FAVORABLE

“Matomo: Privacy-First, Flexible, Open-Source Analytics with Full Data Ownership”

5.0
Aug 20, 2025
Matomo provides us with reliable, privacy-friendly, and highly customisable analytics solutions. It gives us full ownership of our clients' data and help us to ensures compliance with GDPR and other regulations.
UI/UX Designer
1B - 3B USD, Finance (non-banking)
CRITICAL

“Good Alternative to Google Analytics”

3.0
Apr 9, 2019
We had to find an open source platform that could be self-hosted. This appeared to be the best alternative to Google Analytics. There have definitely been some bumps in the road and difficulties integrating with our web application.

About Company

Company Description

Updated 24th March 2025

InnoCraft, established by the creators of Matomo, offers comprehensive analytics services premised on Matomo's Open Source Analytics platform. The company's offerings include cloud hosting, access to premium features, and support subscriptions based on Matomo's software. Furthermore, InnoCraft cater services to agencies, permitting them to cater these analytics services to their clients. Their cornerstone solution, Matomo, is an open-source web analytics software which is implemented on over a million websites globally. Through Matomo, an emphasis on data ownership is promoted ensuring the data collection remains in control of the user. Matomo not only prioritizes data privacy but also provides unlimited storage options, allowing users to decide the duration and volume of data storage. Additionally, it promises customizability through plugins, white labeling, and APIs along with regular software upgrades for security.

Company Details

Updated 29th April 2025
Head office location
Wellington, New Zealand
Number of employees
11 - 50
Website
https://www.innocraft.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Matomo
Performance of Matomo Across Market Features

Matomo Likes & Dislikes

Like

We like the flexibility of hosting it ourselves and to having full access to the code, so that we can implement changes. Additionally, Matomo's focus on user privacy and data ownership makes it the best choice for us.

Like

good analytics additional plug-ins available

Like

GUI. Standardized reports. Auto Updates.

Dislike

The user interface can sometimes feel less polished compared to other large commercial competitors.

Dislike

Most folks won't have the issues we have. We have to self host, so most of our issues are self-induced. Integration has been rough...

Dislike

As with many products, the developers have a specific use-case in mind when developing new features, if you defer from that idea it might be harder to fully profit from the new features.

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Peer Discussions

Matomo Reviews and Ratings

4.4

(10 Ratings)

Rating Distribution

5 Star
30%
4 Star
60%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.3

Service & Support

4.0

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • CEO
    <50M USD
    Media
    Review Source

    Matomo: Privacy-First, Flexible, Open-Source Analytics with Full Data Ownership

    5.0
    Aug 20, 2025
    Matomo provides us with reliable, privacy-friendly, and highly customisable analytics solutions. It gives us full ownership of our clients' data and help us to ensures compliance with GDPR and other regulations.
  • Head of E-Commerce
    1B-10B USD
    Travel and Hospitality
    Review Source

    Matomo Offers GDPR Focused Analytics With User Friendly Interface And Standard Reports

    4.0
    Aug 5, 2025
    Helpful analytics tool. Probably not as powerful as GA, but with a higher focus on GDPR. Good feature set for our case. I would expect GA heavy users to be disappointed, however for anyone wanting to start with a user friendly analytics, Matomo seems to be a viable option.
  • ASSOCIATE VICE PRESIDENT
    Gov't/PS/Ed
    Education
    Review Source

    Matomo - A useful tracking tool for your website

    4.0
    Oct 28, 2022
    it is an extremely useful tool for tracking users' website movement. A must-have for any organization.
  • Product & Portfolio Manager
    50M-1B USD
    IT Services
    Review Source

    Very good analytics on premise

    4.0
    Jan 27, 2022
    Good product. We have choosen it because of the possibility to have it installed on premise
  • Software engineer
    1B-10B USD
    Consumer Goods
    Review Source

    One of the best Analytical tool for Monitoring applications

    4.0
    Sep 14, 2019
    we use Matomo tool to monitor our web application and system behavior. It also tracks the visitor logs.
Showing Result 1-5 of 10

Recommended Gartner Insights

  • Market Guide for Web, Product and Digital Experience Analytics

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