Overview
Product Information on Matomo
What is Matomo?
Matomo Pricing
Overall experience with Matomo
“Matomo: Privacy-First, Flexible, Open-Source Analytics with Full Data Ownership”
“Good Alternative to Google Analytics”
About Company
Company Description
InnoCraft, established by the creators of Matomo, offers comprehensive analytics services premised on Matomo's Open Source Analytics platform. The company's offerings include cloud hosting, access to premium features, and support subscriptions based on Matomo's software. Furthermore, InnoCraft cater services to agencies, permitting them to cater these analytics services to their clients. Their cornerstone solution, Matomo, is an open-source web analytics software which is implemented on over a million websites globally. Through Matomo, an emphasis on data ownership is promoted ensuring the data collection remains in control of the user. Matomo not only prioritizes data privacy but also provides unlimited storage options, allowing users to decide the duration and volume of data storage. Additionally, it promises customizability through plugins, white labeling, and APIs along with regular software upgrades for security.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Matomo
Performance of Matomo Across Market Features
Matomo Likes & Dislikes
We like the flexibility of hosting it ourselves and to having full access to the code, so that we can implement changes. Additionally, Matomo's focus on user privacy and data ownership makes it the best choice for us.
good analytics additional plug-ins available
GUI. Standardized reports. Auto Updates.
The user interface can sometimes feel less polished compared to other large commercial competitors.
Most folks won't have the issues we have. We have to self host, so most of our issues are self-induced. Integration has been rough...
As with many products, the developers have a specific use-case in mind when developing new features, if you defer from that idea it might be harder to fully profit from the new features.
Top Matomo Alternatives
Peer Discussions
Matomo Reviews and Ratings
- CEO<50M USDMediaReview Source
Matomo: Privacy-First, Flexible, Open-Source Analytics with Full Data Ownership
Matomo provides us with reliable, privacy-friendly, and highly customisable analytics solutions. It gives us full ownership of our clients' data and help us to ensures compliance with GDPR and other regulations. - Head of E-Commerce1B-10B USDTravel and HospitalityReview Source
Matomo Offers GDPR Focused Analytics With User Friendly Interface And Standard Reports
Helpful analytics tool. Probably not as powerful as GA, but with a higher focus on GDPR. Good feature set for our case. I would expect GA heavy users to be disappointed, however for anyone wanting to start with a user friendly analytics, Matomo seems to be a viable option. - ASSOCIATE VICE PRESIDENTGov't/PS/EdEducationReview Source
Matomo - A useful tracking tool for your website
it is an extremely useful tool for tracking users' website movement. A must-have for any organization. - Product & Portfolio Manager50M-1B USDIT ServicesReview Source
Very good analytics on premise
Good product. We have choosen it because of the possibility to have it installed on premise - Software engineer1B-10B USDConsumer GoodsReview Source
One of the best Analytical tool for Monitoring applications
we use Matomo tool to monitor our web application and system behavior. It also tracks the visitor logs.



