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At MediaMath, I was offered the opportunity to target very specific demographics and interests that were promised by laser targeting ads. It moved to a level I could not even imagine before and that felt like finding the right person at the right time.
Probably the user-friendly interface and how easy it makes the campaign management task. Another positive would be the strong targeting capabilities and that it integrates well with other SSPs. As mentioned above, the customer support has always been satisfactory too (with the occasional bump in the road).
Establishing these complex segments proved to be very time consuming. Creating and developing these highly specialized niches was not an easy task and required a lot of experience hence hindering the campaign roll out.
I'd say the reporting capabilities aren't as strong as they are on other providers, although they're good enough. If you want to do deeper analysis with your campaign data, you may as well export it to an Excel sheet and work from there.
