Name: Meltwater
Rating: 4.1 (15 reviews)

Overview

Product Information on Meltwater

Updated 13th October 2025

What is Meltwater?

Meltwater is a software designed to provide media monitoring and social listening capabilities for organizations. The software aggregates news, social media, and online content to help users track brand mentions, analyze trends, and measure media impact. It offers tools for monitoring traditional and digital media channels, sentiment analysis, and audience insights. Meltwater supports competitive benchmarking, crisis management, and campaign measurement by delivering real-time reporting and analytics. The software assists businesses in understanding public perception, managing reputation, and informing communication strategies through data-driven insights.

Overall experience with Meltwater

Social Media Manager

<50M USD, Services (non-Government)

FAVORABLE

“Harnessing the Power of Audience Intelligence with Meltwater”

4.0

Jan 9, 2025

Meltwater can be used effectively for the purpose of audience intelligence. These insights have been quite useful to me all especially those touching on leadership. The filtering system might be more friendly.

Cultural Mediator

<50M USD, Miscellaneous

CRITICAL

“Unpacking Limitations of Meltwater in Managing Large Digital Assets”

3.0

Jan 15, 2025

Meltwater remains a valuable platform for audience intelligence. For digital asset management I would require a more powerful and efficient tool as far as the upload and categorization facilities as well as enhanced metadata tags.

About Company

Company Description

Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

Company Details

Company type

Public

Year Founded

2001

Head office location

San Francisco, United States

Number of employees

1001 - 5000

Website

http://meltwater.com/

Do You Manage Peer Insights at Meltwater?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Meltwater

Performance of Meltwater Across Market Features

Meltwater Likes & Dislikes

Meltwater identifies and captures conversations from a wide range of sources making it easy for me to shape a broad perspective on what is being said about the brand and the industry. Different aspects make it easy to track sentiment, identify personas, and monitor trends.

By analyzing conversations on social media and news platforms, Meltwater has helped companies navigate brand reputation. It has been really significant in assisting us to fine tune our marketing messages to the market we are targeting.

AI-generated press releases and journalist contact information

It becomes difficult to build the right kinds of filters in order to pinpoint the best possible discussions. If I want to sort the results and get explicit about the use of our product instead of focusing on the competitor, I have to spend considerable time to tweak the filter.

Sharing and categorizing large media files such as images or videos is a challenge. Few metadata attributes are available to tie these resources together, making them difficult to search and classify.

Hard to track Spanish-language media

Top Meltwater Alternatives

Peer Discussions

Meltwater Reviews and Ratings

Recommended Gartner Insights

<50M USD

Miscellaneous

Review Source

Unpacking Limitations of Meltwater in Managing Large Digital Assets

Services (non-Government)

Harnessing the Power of Audience Intelligence with Meltwater

Executive Director of Communications

50M-1B USD

Healthcare and Biotech

Decade-Long Experience with Meltwater Reveals Industry Evolution

May 8, 2024

I've been using Meltwater for 10 years. While no media management system is perfect, Meltwater provides the most up-to-date tools for me to stay organized and utilize the platform for media outreach and journalist search.

DIRECTOR OF COMMUNICATIONS

Software

Helpful tool for a small PR team

Jan 22, 2024

Meltwater has what I need to run a lean PR team. It's not a replacement for humans but it is a very helpful tool.