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  3. Meltwater
Logo of Meltwater

Meltwater

byMeltwater
in
3.7
Market Presence: Social Analytics Applications, Audience Intelligence Platforms

Overview

Product Information on Meltwater

Updated 13th October 2025

What is Meltwater?

Meltwater is a software designed to provide media monitoring and social listening capabilities for organizations. The software aggregates news, social media, and online content to help users track brand mentions, analyze trends, and measure media impact. It offers tools for monitoring traditional and digital media channels, sentiment analysis, and audience insights. Meltwater supports competitive benchmarking, crisis management, and campaign measurement by delivering real-time reporting and analytics. The software assists businesses in understanding public perception, managing reputation, and informing communication strategies through data-driven insights.

Meltwater Pricing

Meltwater software offers a subscription-based pricing model with multiple tiered plans based on features and service levels. The pricing structure typically varies according to factors such as the number of users, access to analytics tools, media monitoring coverage, and integration capabilities. Custom pricing may be offered based on client requirements and usage volume. Direct price details are not always publicly disclosed and may require a tailored quote.

Overall experience with Meltwater

Social Media Manager
<50M USD, Services (non-Government)
FAVORABLE

“Harnessing the Power of Audience Intelligence with Meltwater”

4.0
Jan 9, 2025
Meltwater can be used effectively for the purpose of audience intelligence. These insights have been quite useful to me all especially those touching on leadership. The filtering system might be more friendly.
Cultural Mediator
<50M USD, Miscellaneous
CRITICAL

“Unpacking Limitations of Meltwater in Managing Large Digital Assets”

3.0
Jan 15, 2025
Meltwater remains a valuable platform for audience intelligence. For digital asset management I would require a more powerful and efficient tool as far as the upload and categorization facilities as well as enhanced metadata tags.

About Company

Company Description

Updated 7th December 2023

Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2001
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://meltwater.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Meltwater
Performance of Meltwater Across Market Features

Meltwater Likes & Dislikes

Like

Meltwater identifies and captures conversations from a wide range of sources making it easy for me to shape a broad perspective on what is being said about the brand and the industry. Different aspects make it easy to track sentiment, identify personas, and monitor trends.

Like

By analyzing conversations on social media and news platforms, Meltwater has helped companies navigate brand reputation. It has been really significant in assisting us to fine tune our marketing messages to the market we are targeting.

Like

AI-generated press releases and journalist contact information

Dislike

It becomes difficult to build the right kinds of filters in order to pinpoint the best possible discussions. If I want to sort the results and get explicit about the use of our product instead of focusing on the competitor, I have to spend considerable time to tweak the filter.

Dislike

Sharing and categorizing large media files such as images or videos is a challenge. Few metadata attributes are available to tie these resources together, making them difficult to search and classify.

Dislike

Hard to track Spanish-language media

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Peer Discussions

Meltwater Reviews and Ratings

Showing data for 4 ratings and reviews for Audience Intelligence Platforms market. View all 11 ratings and reviews across markets for a complete picture.

3.7

(4 Ratings)

Rating Distribution

5 Star
0%
4 Star
75%
3 Star
25%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Integration & Deployment

4.0

Service & Support

4.8

Product Capabilities

4.0

Filter Reviews
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Reviewer's Industry
Reviewer's Region
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  • Cultural Mediator
    <50M USD
    Miscellaneous
    Review Source

    Unpacking Limitations of Meltwater in Managing Large Digital Assets

    3.0
    Jan 15, 2025
    Meltwater remains a valuable platform for audience intelligence. For digital asset management I would require a more powerful and efficient tool as far as the upload and categorization facilities as well as enhanced metadata tags.
  • Social Media Manager
    <50M USD
    Services (non-Government)
    Review Source

    Harnessing the Power of Audience Intelligence with Meltwater

    4.0
    Jan 9, 2025
    Meltwater can be used effectively for the purpose of audience intelligence. These insights have been quite useful to me all especially those touching on leadership. The filtering system might be more friendly.
  • Executive Director of Communications
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Decade-Long Experience with Meltwater Reveals Industry Evolution

    4.0
    May 8, 2024
    I've been using Meltwater for 10 years. While no media management system is perfect, Meltwater provides the most up-to-date tools for me to stay organized and utilize the platform for media outreach and journalist search.
  • DIRECTOR OF COMMUNICATIONS
    <50M USD
    Software
    Review Source

    Helpful tool for a small PR team

    4.0
    Jan 22, 2024
    Meltwater has what I need to run a lean PR team. It's not a replacement for humans but it is a very helpful tool.
Showing Result 1-4 of 4

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