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Overall experience with ML Platform
“Enhancing digital assets distribution through auto-tagging for efficient marketing”
“ML PLATFORM REVIEW”
About Company
Company Description
Madison Logic, established in 2005, focuses on fast-tracking the conversion process for some of the globe's rapidly expanding firms. The firm aids in the discovery and engagement with highly crucial members of the purchasing committee during the customer experience cycle. The company's ML Platform is a worldwide, multi-channel ABM media activation and measurement tool. This platform provides enterprise marketers with the ability to utilize exclusive proprietary data to pinpoint accounts with the highest probability to transact. Additionally, it enhances engagement across diverse channels and expedites sales cycles, thereby contributing positively to the return on investment.
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ML Platform Likes & Dislikes
It allows us to group all our marketing content automatically with tags, making it easy to serve content to our customers.
The 24*7dashboard is available. We can track our campaign at any time.
It is a super powerful platform with precise targeting, good integrations with multiple tools and excellent support team that has been instrumental in the success of our latest campaigns.
It can take some time to curate the exact templates to streamline the message display on mobile devices.
The response is very low. CTRs response is very low.
Optimizing video campaigns can take some time to work around the auto-pause settings.
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Peer Discussions
ML Platform Reviews and Ratings
- Senior Marketing Executive1B-10B USDManufacturingReview Source
Enhancing digital assets distribution through auto-tagging for efficient marketing
Its very user friendly and the capabilities are great for creating landing pages and adding our assets to distribute to prospects. - Senior Marketing Executive1B-10B USDManufacturingReview Source
Good for automatic campaign optimization and a great repository for all pieces of our ads
The platform keeps all ad audiences up-to-date and accurate, gives us access to easier A/B testing and its very powerful for running ads on multiple platforms. - ENTERPRISE ACCOUNT EXECUTIVE<50M USDSoftwareReview Source
Experience Precise ICP Account Targeting with ML 100%
ML 100% gives our advertising/ABM efforts a big lift. The ease of use in targeting our ICP accounts is very precise. - Product Marketing Manager1B-10B USDManufacturingReview Source
Highly effective at segmenting accounts based off of intent signals and buying stages
It is accurately identifying and analyzing different trends amongst different accounts which allows us to focus on high-value prospects likely to convert and boost conversion rates through personalized and timely marketing campaigns. They also have a great customer service team that was very responsive and helpful in setting us up for success. - Sr. Product Marketing Manager1B-10B USDManufacturingReview Source
Intuitive tool offering great segmentation and excellent reach within our target accounts
The platform is intuitive and robustly analyzes the web behavior of accounts which helps us build audience segments based on that data. It brings all the first and third account data into one place and it fantastically reports on the revenue oriented results of campaigns.