Name: mParticle Platform
Rating: 4 (3 reviews)

Overview

Product Information on mParticle Platform

Updated 13th October 2025

What is mParticle Platform?

mParticle Platform is a software that enables organizations to collect, unify, and manage customer data from various sources in real time. The software offers tools for integrating data from web, mobile, and connected devices, facilitating centralized data governance and privacy controls. It allows businesses to connect data to analytics and marketing tools, enabling more effective personalization, segmentation, and user engagement strategies. mParticle Platform is designed to help businesses maintain data accuracy and consistency while addressing challenges related to data quality, user privacy, and complex integrations. The software supports regulatory compliance and provides features for secure data transmission and management within technology ecosystems.

Overall experience with mParticle Platform

Business Analyst

50M - 250M USD, Media

FAVORABLE

“Improve your results”

4.0

Feb 7, 2020

mParticle is a fantastic platform the improve the allocation of digital budgets. We have used them on several campaigns by leveraging the data from the CDP into use acquisition campaigns based on data from other online channels and have gotten great results.

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CRITICAL

About Company

Company Description

mParticle operates as a customer data platform (CDP) aimed at effectively managing customer data. Its platform incorporates data activation, security, and AI predictions with a focus on enabling corporations to make data-driven decisions expeditiously and confidently. The organization was founded in 2013 and is headquartered in New York City, employing a global workforce.

Company Details

Company type

Private

Year Founded

2012

Head office location

New York, United States

Number of employees

201 - 500

Website

https://www.mparticle.com

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Key Insights

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Reviewer Insights for: mParticle Platform

Performance of mParticle Platform Across Market Features

mParticle Platform Likes & Dislikes

Their support team is vey helpful.

We were able to increase ROI significantly while using their audiences.

Results on campaign running mParticle audiences are vastly superior than running open market campaigns.

The integration process is extremely difficult. For android campaigns is fairly straight forward, but iOS integration is more difficult.

Integration is difficult. Needs to involve several tech resources and very time consuming.

Their support team is not very helpful in terms of integration questions.

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Peer Discussions

mParticle Platform Reviews and Ratings

Recommended Gartner Insights

Market Guide for Mobile App Analytics

50M-1B USD

Media

Review Source

Improve your results

Digital Director

Redefine your campaign targeting

Jan 24, 2020

mParticle is a great partner for mobile marketing enhancement. Their audiences are very precise and they deliver ROI for the campaigns where they are utilized. Data transfer is a bit of a hassle but results speak for themselves.

Head of Supply

IT Services

Focus on your desired audience

Jan 14, 2020

mParticle is of the utmost importance when you want to enhance your marketing efforts. Their audiences are very well defined and are easily exportable to any DSP for them to run campaigns.

mParticle Platform

Overview

Product Information on mParticle Platform

What is mParticle Platform?

mParticle Platform Pricing

Overall experience with mParticle Platform

“Improve your results”