Overview
Product Information on mParticle Platform
What is mParticle Platform?
mParticle Platform Pricing
Overall experience with mParticle Platform
“Improve your results”
About Company
Company Description
mParticle operates as a customer data platform (CDP) aimed at effectively managing customer data. Its platform incorporates data activation, security, and AI predictions with a focus on enabling corporations to make data-driven decisions expeditiously and confidently. The organization was founded in 2013 and is headquartered in New York City, employing a global workforce.
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Performance of mParticle Platform Across Market Features
mParticle Platform Likes & Dislikes
Their support team is vey helpful.
We were able to increase ROI significantly while using their audiences.
Results on campaign running mParticle audiences are vastly superior than running open market campaigns.
The integration process is extremely difficult. For android campaigns is fairly straight forward, but iOS integration is more difficult.
Integration is difficult. Needs to involve several tech resources and very time consuming.
Their support team is not very helpful in terms of integration questions.
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mParticle Platform Reviews and Ratings
- Business Analyst50M-1B USDMediaReview Source
Improve your results
mParticle is a fantastic platform the improve the allocation of digital budgets. We have used them on several campaigns by leveraging the data from the CDP into use acquisition campaigns based on data from other online channels and have gotten great results. - Digital Director50M-1B USDMediaReview Source
Redefine your campaign targeting
mParticle is a great partner for mobile marketing enhancement. Their audiences are very precise and they deliver ROI for the campaigns where they are utilized. Data transfer is a bit of a hassle but results speak for themselves. - Head of Supply50M-1B USDIT ServicesReview Source
Focus on your desired audience
mParticle is of the utmost importance when you want to enhance your marketing efforts. Their audiences are very well defined and are easily exportable to any DSP for them to run campaigns.