Name: Omnisend
Rating: 4.5 (26 reviews)

Overview

Product Information on Omnisend

Updated 13th October 2025

What is Omnisend?

Omnisend is an email and SMS marketing automation software designed for ecommerce businesses to facilitate communication with customers. The software provides a platform for creating and sending targeted marketing campaigns through multiple channels including email, SMS, and push notifications. Omnisend enables businesses to segment audiences, automate workflows, and personalize messages based on customer behavior and purchase history. The software includes features for campaign tracking, analytics, and reporting to monitor performance. It also integrates with ecommerce platforms to synchronize customer data and transactional information. Omnisend aims to help businesses improve customer engagement and retention by streamlining marketing communications and providing tools for measuring campaign effectiveness.

Overall experience with Omnisend

CEO

<50M USD, Services (non-Government)

FAVORABLE

“Powerful and effective email marketing tool that saves time and money”

5.0

Nov 7, 2024

I run an email marketing agency for ecommerce stores and Omnisend is our favorite ESP. It's easy to use - we literally get things done in half the time compared to other ESPs - and it's also cheaper which our clients appreciate. Overall, it is a solid email marketing app that saves you time and money.

EMAIL MARKETING MANAGER

Gov't/PS/ED <5,000 Employees, Education

CRITICAL

“Overall it's a good platform for ecommerce businesses and easy to operate.”

3.0

Jul 18, 2024

Overall, omnisend is a good product for the email channel.

About Company

Company Description

Omnisend is an all-in-one omnichannel marketing platform, focused on helping ecommerce businesses drive sales and improve customer engagement. It specializes in email and SMS marketing automation, offering a comprehensive suite of tools designed to help online merchants sell more products and services to more customers. The company is based in the United States and Lithuania and serves a global client base of 150,000+ brands with its powerful platform that includes features such as automation workflows, advanced segmentation, and product reviews.

Company Details

Year Founded

2014

Head office location

London, United Kingdom

Number of employees

201 - 500

Website

https://www.omnisend.com/

Do You Manage Peer Insights at Omnisend?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Omnisend

Performance of Omnisend Across Market Features

Omnisend Likes & Dislikes

It's easy to use, segmentation builder is nice and fast, price is affordable, and has 24/7 support which is nice if I have a technical question or encounter a potential area for improvement so I can share feedback.

Landing page creation is good and easy to use.

You can integrate Omnisend with almost any of the main CMS providers. The connectors that they provide make it a breeze to configure. The support they have for the product also makes it easy to get help with any questions or support you need.

Reporting/analytics is the main area where Omnisend lacks currently, but I heard they're working on it and should have a new more robust reporting by end of this year.

Although everything is well developed, I feel that integration with social media platforms and domain management need to be improved.

Although it has a lot of the main features that you can use with most marketing products, there are some finer grain details that they don't provide. Enhancing the products toolkit for additional features or functionality would be helpful specifically around email marketing.

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Peer Discussions

Omnisend Reviews and Ratings

Recommended Gartner Insights

<50M USD

Services (non-Government)

Review Source

Powerful and effective email marketing tool that saves time and money

VP, Experience Cloud

10B+ USD

IT Services

Experience Seamless Integration with Omnisend's Marketing Platform

Sep 9, 2024

Had a great experience using Omnisend. It's a premiere product for Marketing automation and is cheaper than most other marketing automation products. The support for the product is also great and they've always helped any time we've had questions.

Sales Specialist

1B-10B USD

Expedited Onboarding with Neat, Easy-Learn Product Features

4.0

Aug 19, 2024

Faster onboarding and streamlined process to get the action started ASAP. We can say that the account setup was done at lightning speed. From the functionality point of view, it seals the deal. We saw some faster turnaround times than our existing in-house software. Integration and deployment were seamless. We liked some to the proprietary features of Omnisend.

Gov't/PS/Ed

Education