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Logo of Omnisend

Omnisend

byOmnisend
in
4.5
Market Presence: Email Marketing (Transitioning to Email Marketing Platforms), Lead Generation Software

Overview

Product Information on Omnisend

Updated 13th October 2025

What is Omnisend?

Omnisend is an email and SMS marketing automation software designed for ecommerce businesses to facilitate communication with customers. The software provides a platform for creating and sending targeted marketing campaigns through multiple channels including email, SMS, and push notifications. Omnisend enables businesses to segment audiences, automate workflows, and personalize messages based on customer behavior and purchase history. The software includes features for campaign tracking, analytics, and reporting to monitor performance. It also integrates with ecommerce platforms to synchronize customer data and transactional information. Omnisend aims to help businesses improve customer engagement and retention by streamlining marketing communications and providing tools for measuring campaign effectiveness.

Omnisend Pricing

Omnisend software offers a tiered pricing model that includes a free plan with basic features and paid plans that scale based on the number of contacts. The paid plans provide access to additional email and SMS marketing features, increased messaging limits, and advanced automation capabilities. Pricing is adjusted monthly according to the contact list size and selected feature set.

Overall experience with Omnisend

Marketing Manager
<50M USD, Retail
FAVORABLE

“Easy to understand, useful, but not the most original tool”

4.0
Jul 1, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Associate
<50M USD, Retail
CRITICAL

“Long Chats, New Features, SMS Marketing Unpopular”

3.0
Apr 10, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 7th July 2025

Omnisend is an all-in-one omnichannel marketing platform, focused on helping ecommerce businesses drive sales and improve customer engagement. It specializes in email and SMS marketing automation, offering a comprehensive suite of tools designed to help online merchants sell more products and services to more customers. The company is based in the United States and Lithuania and serves a global client base of 150,000+ brands with its powerful platform that includes features such as automation workflows, advanced segmentation, and product reviews.

Company Details

Updated 7th July 2025
Year Founded
2014
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
https://www.omnisend.com/

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Peer Discussions

Omnisend Reviews and Ratings

4.5

(27 Ratings)

Rating Distribution

5 Star
59%
4 Star
33%
3 Star
7%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Manager
    <50M USD
    Retail
    Review Source

    Easy to understand, useful, but not the most original tool

    4.0
    Jul 1, 2026
    I send e-mails and do segmentation depending on countrys, every single day using a template design. I think is a great tool and very useful
  • Marketing Manager
    <50M USD
    Retail
    Review Source

    Easy to understand, useful, but not the most original tool

    4.0
    Jul 1, 2026
    I send e-mails and do segmentation depending on countrys, every single day using a template design. I think is a great tool and very useful
  • Read All 27 Reviews

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Recommended Gartner Insights

  • Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)
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Reviewer Insights for: Omnisend
Performance of Omnisend Across Market Features

Omnisend Likes & Dislikes

Like

its very easy to use, has several options to do the contact segmentation, also easy to explain to other members of the team that dont usually use that

Like

its very easy to use, has several options to do the contact segmentation, also easy to explain to other members of the team that dont usually use that

Like

its very easy to use, has several options to do the contact segmentation, also easy to explain to other members of the team that dont usually use that

Dislike

Long chats, new features, sms marketing

Dislike

Long chats, new features, sms marketing

Dislike

Long chats, new features, sms marketing