Name: Persado
Rating: 4.7 (4 reviews)

Overview

Product Information on Persado

Updated 2nd October 2024

What is Persado?

The Persado Motivation AI platform enables enterprise marketers in Finserv, Retail, and Travel to more rapidly generate and optimize personalized content that engages customers through email, web, SMS/push, social, and IVR at scale. The platform uses machine learning, natural language processing, and deep learning transformer models to understand copy intent and create messages that motivate consumer action. Persado’s AI is trained on a large specialized dataset of interaction and transaction data from 1.2 billion consumers and measures and refines language, emotional response, and engagement. Integrations with the enterprise martech stack enable the Persado model to continuously learn. The platform ingests brand guidelines, includes pre-built segments (or users may upload their own segments) and is deployed within a few weeks. Persado has been evaluated, audited, and adopted by global banks and credit card issuers for generating brand, regulatory and legal compliant content.

Overall experience with Persado

Manager, Media

3B - 10B USD, Retail

FAVORABLE

“Exploring the Effectiveness and Simplicity of Persado”

5.0

Dec 10, 2024

We have seen great results from Persado and we utilize their copy across many of our top performing assets. Our partners are also incredibly helpful and work with us to ensure that we have the most success possible.

There are no reviews in this category.

CRITICAL

About Company

Company Description

Persado provides enterprise Generative AI solutions for marketing. The company's Motivation AI platform generates personalized communications at scale, increasing individual engagement and conversion. Persado’s Generative AI platform is trained on more than 100 billion digital business language impressions across to Retail, Travel, Financial Services, and other industries, enabling marketers to determine the optimal, emotion-aware words and phrases that motivate customer action and drive revenue. Many large brands rely on Persado to create high-performing personalized communications for email, web, SMS, and social.

Company Details

Year Founded

2012

Head office location

New York, United States

Number of employees

201 - 500

Annual Revenue

50M-250M USD

Website

www.persado.com

Do You Manage Peer Insights at Persado?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Persado

Performance of Persado Across Market Features

Persado Likes & Dislikes

I love the simplicity of the product and how easy it has been to onboard our agency/new team members. I also think that the AI itself is very smart and does a great job of working with our brand voice and target customers.

My three standout features of the platform include adaptability (very easy to adapt campaign experiment requests to fit the everchanging needs of the client), tenacity (never in my career has the word no been uttered to me by Persado) and reliability (Persado does not make mistakes. I'd knock on wood, but it's not necessary.)

easy to use, see consistent CTR lifts

I don't have any major complaints about the service - we have had a lot of luck with Persado since I've joined the organization.

I understand that I need to mention at least three dislikes in this section - my only available option at this time is that I dislike how my brand's budget constraints do not allow deeper integration with Persado. There is nothing to dislike about the product and service provided.

1. this product is manual for us to set-up within campaigns (no integration with our sms vendor), 2. think attached emotions aren't always intuitive or the most in-line with company goals 3. wish there was a better ai implementation for generating more suggestions if we need to pivot message (i.e., promo changes, not happy with what was given)

Top Persado Alternatives

Peer Discussions

Persado Reviews and Ratings

Recommended Gartner Insights

Market Guide for Email Optimization

1B-10B USD

Retail

Review Source

Exploring the Effectiveness and Simplicity of Persado

Omnichannel Experience

Persado's Unmatched Client Service: A Detailed Outlook

Dec 3, 2024

The main reason behind my rating is how thoroughly Persado's employees seem to be constructed of rubber, as their ability to bend over backwards to meet the needs of their clients is second-to-none. Examples of what works include the platform's ease of use, the outstanding performance metrics, and the incredibly genial nature of our working relationship.

Manager, Retention Marketing

Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings

4.0

Dec 9, 2024

UI is easy to use, our Client Success rep is awesome and very on top of things! overall, I personally like to have more input into our SMS copy & sl so I dont' always see value in product if I'm being honest.

Director, Digital Retention Marketing

My Persado review

Sep 22, 2023

My use of Persado was my first real attempt with AI-powered language tools. Overall, my experience is positive. Found the platform to benefit brand consistency across channels.

Overview

Product Information on Persado

What is Persado?

Persado Pricing

Persado Product Images

Overall experience with Persado

“Exploring the Effectiveness and Simplicity of Persado”