Overview
Product Information on Persado
What is Persado?
Persado Pricing
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Overall experience with Persado
“Exploring the Effectiveness and Simplicity of Persado”
About Company
Company Description
Persado provides enterprise Generative AI solutions for marketing. The company's Motivation AI platform generates personalized communications at scale, increasing individual engagement and conversion. Persado’s Generative AI platform is trained on more than 100 billion digital business language impressions across to Retail, Travel, Financial Services, and other industries, enabling marketers to determine the optimal, emotion-aware words and phrases that motivate customer action and drive revenue. Many large brands rely on Persado to create high-performing personalized communications for email, web, SMS, and social.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Persado
Performance of Persado Across Market Features
Persado Likes & Dislikes
I love the simplicity of the product and how easy it has been to onboard our agency/new team members. I also think that the AI itself is very smart and does a great job of working with our brand voice and target customers.
My three standout features of the platform include adaptability (very easy to adapt campaign experiment requests to fit the everchanging needs of the client), tenacity (never in my career has the word no been uttered to me by Persado) and reliability (Persado does not make mistakes. I'd knock on wood, but it's not necessary.)
easy to use, see consistent CTR lifts
I don't have any major complaints about the service - we have had a lot of luck with Persado since I've joined the organization.
I understand that I need to mention at least three dislikes in this section - my only available option at this time is that I dislike how my brand's budget constraints do not allow deeper integration with Persado. There is nothing to dislike about the product and service provided.
1. this product is manual for us to set-up within campaigns (no integration with our sms vendor), 2. think attached emotions aren't always intuitive or the most in-line with company goals 3. wish there was a better ai implementation for generating more suggestions if we need to pivot message (i.e., promo changes, not happy with what was given)
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Peer Discussions
Persado Reviews and Ratings
- Manager, Media1B-10B USDRetailReview Source
Exploring the Effectiveness and Simplicity of Persado
We have seen great results from Persado and we utilize their copy across many of our top performing assets. Our partners are also incredibly helpful and work with us to ensure that we have the most success possible. - Omnichannel Experience1B-10B USDRetailReview Source
Persado's Unmatched Client Service: A Detailed Outlook
The main reason behind my rating is how thoroughly Persado's employees seem to be constructed of rubber, as their ability to bend over backwards to meet the needs of their clients is second-to-none. Examples of what works include the platform's ease of use, the outstanding performance metrics, and the incredibly genial nature of our working relationship. - Manager, Retention Marketing1B-10B USDRetailReview Source
Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings
UI is easy to use, our Client Success rep is awesome and very on top of things! overall, I personally like to have more input into our SMS copy & sl so I dont' always see value in product if I'm being honest. - Director, Digital Retention Marketing1B-10B USDRetailReview Source
My Persado review
My use of Persado was my first real attempt with AI-powered language tools. Overall, my experience is positive. Found the platform to benefit brand consistency across channels.