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Logo of Sanity

Sanity

bySanity
in Web Content Management
4.5

Overview

Product Information on Sanity

Updated 13th October 2025

What is Sanity?

Sanity is a software that provides a content platform designed to manage, structure, and deliver digital content across web, mobile, and other digital channels. The software offers real-time collaboration, customizable content modeling, and an API-first architecture. It enables organizations to centralize content creation and maintenance, facilitate workflow automation, and support integration with various frameworks and tools. Sanity addresses business needs related to content scalability, version control, and multi-channel publishing by providing infrastructure that streamlines the production and distribution of digital assets. The software aims to improve content consistency and efficiency for businesses managing diverse and evolving content requirements.

Sanity Pricing

Sanity software uses a usage-based pricing model with tiered plans. It offers a free tier with basic features and paid plans that scale according to usage, including the number of users, projects, monthly API requests, and storage requirements. The higher tiers introduce advanced features and increased usage limits for organizations with more extensive needs.

Overall experience with Sanity

DIGITAL & COMMUNICATIONS DIRECTOR
250M - 500M USD, Services (non-Government)
FAVORABLE

“Complex Business Model Finds CMS Solution in Sanity”

5.0
Apr 22, 2025
The business I work for has a complex structure, and, as a result, it is difficult to find a CMS that can accommodate our untraditional needs. Sanity has the flexibility to just about anything we need to make this the right CMS solution.
Designer
50M - 250M USD, Healthcare and Biotech
CRITICAL

“Great for Dev, OK for anyone else”

3.0
Oct 10, 2024
No direct experience with vendor. The product is great for developers, but kind of a pain for anyone else.

About Company

Company Description

Updated 8th May 2025

Sanity is the Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform, and create, scale, and ship content-driven experiences—your way, without limits. Innovative brands choose Sanity to build fast, scalable solutions that fit their business.

Company Details

Updated 8th May 2025
Company type
Private
Year Founded
2016
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
https://www.sanity.io

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Sanity
Deciding Factors: Sanity Vs. Market Average
Performance of Sanity Across Market Features

Sanity Likes & Dislikes

Like

The real-time collaboration feature is something that has helped our team of developers and on-the-ground content experts. We're able to see what someone is working on at that exact moment and what changes are being implemented and by whom. This has been a game changer for us as our team works remotely and is often collaborating on shared projects.

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Like

I like how customizable everything is.

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Like

I like the plug and play way of putting up a post. anyone with a little training can post comfortably after a little while.

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Dislike

There is a bit of a learning curve to get used to the flow and interface. But once you're trained on how to use the system, it's incredibly intuitive.

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Dislike

I have a persistent feeling that the UI is not considerate of end users. We do whatever we can to customize, but the end result is still less usable and straightforward compared to other CMSs. Would love if the team did more walkthroughs with content editors to understand use cases.

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Dislike

It does take a while to date webpages. its a waiting game with a ton of refreshing to see how the edits when through and if they did at all in the first place

Read Full Review

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Peer Discussions

Sanity Reviews and Ratings

4.5

(271 Ratings)

Rating Distribution

5 Star
54%
4 Star
38%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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  • DIGITAL & COMMUNICATIONS DIRECTOR
    50M-1B USD
    Services (non-Government)
    Review Source

    Complex Business Model Finds CMS Solution in Sanity

    5.0
    Apr 22, 2025
    The business I work for has a complex structure, and, as a result, it is difficult to find a CMS that can accommodate our untraditional needs. Sanity has the flexibility to just about anything we need to make this the right CMS solution.
  • Assistance Editor
    50M-1B USD
    Media
    Review Source

    Challenging the Waiting Game: The Struggles of Updating Webpages

    4.0
    Apr 23, 2025
    It does what it's meant for. I don't have to think about it much, which I suppose is a good thing.
  • Senior Information Technology Manager
    1B-10B USD
    Manufacturing
    Review Source

    Easy to install and very efficient in customizing content types and access by roles

    5.0
    Feb 28, 2025
    This platform offers a quicker and responsive interface that handles several types of web pages and marketing content easily.
  • Buisness analyst
    50M-1B USD
    Banking
    Review Source

    Powerful & Flexible, but Demands a Learning Curve.

    4.0
    Jan 8, 2025
    It is a flexible, developer-friendly option with powerful customization, but it requires a significant investment of time and effort to fully leverage its capabilities.
  • FRONTEND DEVELOPER
    Gov't/PS/Ed
    Education
    Review Source

    Quality Perspective is amazing

    4.0
    Jan 15, 2025
    I had a good experience with sanity. I recently created a portfolio and the all the data is coming from sanity.
...
Showing Result 1-5 of 285

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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