Overview
Product Information on SharpSpring Marketing Automation Software Platform
What is SharpSpring Marketing Automation Software Platform?
SharpSpring Marketing Automation Software Platform Pricing
Overall experience with SharpSpring Marketing Automation Software Platform
“Sharpspring: An Evaluation of Usability and Functionality”
About Company
Company Description
SharpSpring serves as a unifying platform for marketing and sales automation. The company's main focus is on easing collaboration between marketing and sales teams, fast-tracking targeted campaigns and enhancing customer engagement. It seeks to streamline interactions with the clientele and expedite revenue generation. SharpSpring combines all the features of marketing automation and Sales CRM along with customer information on a compact platform. This platform is designed for both small to mid-scale businesses and marketing agencies, aiming to present comprehensive buyer journeys, align sales with marketing goals, customize buyer experiences with integrated profile and behavioral data, and automate all buyer interactions. Additionally, it provides clean, actionable data to support advertising strategies and facilitates the creation of innovative campaigns without complexities. Furthermore, it enables teams to concentrate on high-value opportunities by eliminating mundane tasks. The platform is used by agencies and businesses across 56 countries.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: SharpSpring Marketing Automation Software Platform
Performance of SharpSpring Marketing Automation Software Platform Across Market Features
SharpSpring Marketing Automation Software Platform Likes & Dislikes
I like that it functions as a one-stop-shop for many features and functionalities. This allows us to save money on the back end and even save time on set-up as opposed to connecting to other services.
Ease of use to create triggers and automations, User friendly platform for Opportunity management, and task process allows for good tracking of agent behavior
The clunky UI - You can tell that Sharpspring and Constant Contact still look and feel like 2 separate platforms. Sharpspring looks and feels data in functionality.
Reporting is lacking specifically in terms of sold products before going through a complete install, certain filters are missing key elements when you are trying to dig deep for data, and the client support for these issues is more of an is what it is type of response.
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Peer Discussions
SharpSpring Marketing Automation Software Platform Reviews and Ratings
- SR. ABM MANAGER<50M USDServices (non-Government)Review Source
Sharpspring: An Evaluation of Usability and Functionality
Sharpspring was acquired by Constant Contact a number of years back but does not have nearly the same functionality or ease of use UX as the latter. Sharpspring functions fine as a CRM, though the clunky UI and confusing layout lead to spending much more time in the platform than anticipated. With this - often times onboarding a new user or even becoming a power user can take weeks, if not months. Overall, it does its job. However, compared to other CRM/CMS systems - it's average at best. - CUSTOMER OPERATIONS MANAGER50M-1B USDTelecommunicationReview Source
Average Vendor with gaps in Reporting
Reporting is lacking in availability of data to provide accurate forecast of historical and future data. Automations are easy to navigate and use, but sometimes there seems to be issues with how they are triggered. We often times have found ourselves reaching out for issues which would not seem to be part of routine maintenance.