Best platform to use for creating online stores for small and mid sized customers.

Overall experience at average level. The application need to grow a little more but it fits well for little and medium environment. The site builder is very rich with a lot of customization tools and the template section it's a must. You Can have all that you need from mobile friendly templates to SEO customization, intuitive design tool for edit in HTML or CSS. A lot of tools are dedicated to the social media marketing. There is a fully customizable checkout experience and a very interesting product management and category management. A tool dedicated only for the inventory and a very easy to use and deploy order management system. You can interface with a lot of ecommerce platforms to have a complete synchro with them. The payment section is very easy to setup and you can have it interfaced with a lot of external platforms. There is also the adandoned cart option to let the customer to back to your shop !