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  3. Similarweb Platform
Logo of Similarweb Platform

Similarweb Platform

bySimilarweb
in
4.4
Market Presence: Enterprise SEO Platforms, Marketing Dashboards

Overview

Product Information on Similarweb Platform

Updated 13th October 2025

What is Similarweb Platform?

Similarweb Platform is a software that provides digital intelligence and analytics for website performance, online traffic, and competitive benchmarking. The software aggregates data from multiple sources and offers insights into audience demographics, engagement metrics, and referral channels. It enables users to analyze industry trends, evaluate website rankings, and monitor digital marketing strategies. The software supports research into market share, traffic sources, visitor behavior, and keyword analysis. Businesses use Similarweb Platform to inform decisions related to market positioning, campaign optimization, and digital strategy development. It is employed by organizations to address challenges in understanding competitor activity and improving online visibility.

Similarweb Platform Pricing

The Similarweb Platform software utilizes a subscription-based pricing model with tiered plans that vary depending on user requirements such as data coverage, number of users, and additional features. Pricing is customized based on business needs and access levels, and customers may contact the provider for detailed quotes.

Overall experience with Similarweb Platform

Assistant General Manager, Online
500M - 1B USD, Software
FAVORABLE

“Similar Web is an Excellent Extension to use for a Quick View”

4.0
Oct 10, 2023
As a 3rd party tool, Similar web is easy to use and reliable too.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Similarweb is an enterprise focusing on providing digital data to businesses. The main purpose is to form a comprehensive and precise digital data that can potentially be a decisive factor in the growth and profitability of companies. Similarweb operates a platform which offers a holistic perspective of digital activities covering potential customers and opponents. It provides insights to its customer base which consists of globally recognized brands. These insights offer a digital advantage to the clients aiding them to outperform their rivals and establish their presence in their respective markets.

Company Details

Updated 6th April 2025
Company type
Public
Year Founded
2007
Head office location
New York, United States
Number of employees
1001 - 5000
Website
https://www.similarweb.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Similarweb Platform

Similarweb Platform Likes & Dislikes

Like

Free, Extension is excelent

Like

Is the fastest and easier way to review what rank globally the site is, how many visits, bounce ratet, traffic and what other users search similar to the site we have.

Like

The best thing about Similar Web is that it covers every industry sectors. Search engine is good in both interface and speed.

Dislike

Nothing

Dislike

More deeper info will be great to compare competitors Some info like referrals is not visible

Dislike

Keyword tool doesn't have good number of results. Also, price is a bit expensive when compare to other tools.

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Peer Discussions

Similarweb Platform Reviews and Ratings

Showing data for 4 ratings and reviews for Marketing Dashboards market. View all 27 ratings and reviews across markets for a complete picture.

4.4

(4 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.7

Integration & Deployment

5.0

Service & Support

4.5

Product Capabilities

5.0

Filter Reviews
Sort By:
Most helpful
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Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Assistant General Manager, Online
    50M-1B USD
    Software
    Review Source

    Similar Web is an Excellent Extension to use for a Quick View

    4.0
    Oct 10, 2023
    As a 3rd party tool, Similar web is easy to use and reliable too.
  • Performance Optimization Business Analys
    10B+ USD
    Consumer Goods
    Review Source

    Awesome tool to get a deeper analysis in the site comparing it to competitors

    5.0
    Apr 4, 2022
    A great tool to measure what other similar pages are doing & how the perform and what are we missing.
  • Digital Marketing Specialist
    50M-1B USD
    IT Services
    Review Source

    An average tool that can be beneficial for medium size businesses.

    4.0
    Jan 23, 2022
    For me, its an average performer on providing competitor insights. Keyword tool could provide more results while searching for any specific keyword. There are limited insights that doesn't help gain much insights.
  • Campaign Manager
    50M-1B USD
    IT Services
    Review Source

    Leading Tools to Plan & Drive Marketing Growth!

    5.0
    Jun 15, 2021
    SimilarWeb is one of a kind tool which I look out for whenever sharing important metrics with the clients. I completely rely on this solution for competitor research. The detailing in which the data is available is commendable adding relevancy to our strategies involving display, search & video advertising campaigns.
Showing Result 1-4 of 4

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