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  3. Siteimprove
Logo of Siteimprove

Siteimprove

bySiteimprove
in
4.4
Market Presence: Web, Product and Digital Experience Analytics, Digital Accessibility

Overview

Product Information on Siteimprove

Updated 10th February 2026

What is Siteimprove?

Siteimprove is a unified content intelligence platform built for compliance and performance in an AI-driven world. It brings together four core pillars—accessibility, content strategy, SEO/AEO, and analytics—into a single, cohesive system. Each pillar is powered by purpose-built AI agents that don’t operate in silos, but are orchestrated across Siteimprove.ai to deliver coordinated, actionable intelligence. And because this intelligence integrates seamlessly with your existing ecosystem—CMSs, DXPs, and beyond—it fits naturally into how teams already work, while ensuring content remains compliant, performant, and continuously improving at scale.

Siteimprove Pricing

Siteimprove software uses a subscription-based pricing model with tiered plans based on the scope of website analysis, number of pages, and selected feature modules such as accessibility, analytics, SEO, and quality assurance. Pricing is tailored according to organizational needs and may vary depending on usage levels and feature customizations.

Overall experience with Siteimprove

Sr. Marketing IT System Admin
500M - 1B USD, Services (non-Government)
FAVORABLE

“Site Audits Slowed by Integration Issue in Siteimprove Use”

4.0
Jun 5, 2024
Siteimprove is great. We don't use all the functionality because our resources are stretched too thin but the potential is there.
VP Marketing
<50M USD, IT Services
CRITICAL

“Great in concept, but didn't work out the way we'd hoped.”

3.0
Jan 3, 2019
While the customer support was good, the tool itself didn't help us to improve our overall SEO scores. Suggested edits to improve scoring didn't yield the results expected, making the dashboarding relatively useless.

About Company

Company Description

Updated 5th February 2026

Siteimprove is a unified content intelligence platform built for compliance and performance in an AI-driven world. It brings together four core pillars—accessibility, content strategy, SEO/AEO, and analytics—into a single, cohesive system. Each pillar is powered by purpose-built AI agents that don’t operate in silos, but are orchestrated across Siteimprove.ai to deliver coordinated, actionable intelligence. And because this intelligence integrates seamlessly with your existing ecosystem—CMSs, DXPs, and beyond—it fits naturally into how teams already work, while ensuring content remains compliant, performant, and continuously improving at scale.

Company Details

Updated 5th February 2026
Company type
Private
Year Founded
2003
Head office location
Copenhagen, Denmark
Number of employees
500 - 999
Annual Revenue
50M-250M USD
Website
https://siteimprove.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Siteimprove
Performance of Siteimprove Across Market Features

Siteimprove Likes & Dislikes

Like

Ease of use and users enjoy being in in the platform.

Like

The dashboards and recommendations were very clear and easy to interpret. Once implemented, changes didn't impact scores, and ratings failed to change, leading to frustration for our developers.

Like

.Performance details of your website .Gives you details about the scores you got in each area of your website like optimisation etc .Reccomend changes that needs to be done on the website .Tracks the user activity of the website and identify the hotspots .User friendly interface .Helps to spot possible website bugs using user interaction information.

Dislike

Unfortunately, it doesn't integrate with our current web provider (RubyLaw). So site audits are slow when there's a departure.

Dislike

That it failed to deliver on its core promise.

Dislike

.The price is too high .Vendor support could be better .If you are using it for the first time, the navigations are a little confusing

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Peer Discussions

Siteimprove Reviews and Ratings

Showing data for 30 ratings and reviews for Web, Product and Digital Experience Analytics market. View all 35 ratings and reviews across markets for a complete picture.

4.4

(30 Ratings)

Rating Distribution

5 Star
63%
4 Star
33%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Sr. Marketing IT System Admin
    50M-1B USD
    Services (non-Government)
    Review Source

    Site Audits Slowed by Integration Issue in Siteimprove Use

    4.0
    Jun 5, 2024
    Siteimprove is great. We don't use all the functionality because our resources are stretched too thin but the potential is there.
  • SOFTWARE DEVELOPER
    50M-1B USD
    Software
    Review Source

    Honest Review of Siteimprove

    4.0
    Jan 9, 2024
    It is a great software platform to analyze, manage and optimize the permormance of your website.
  • Chief Technology Officer
    1B-10B USD
    Manufacturing
    Review Source

    Clear idea of all the user sessions to help create the most optimal funnel stage

    5.0
    Sep 14, 2023
    We get inportant data that help us make our website more user-friendly for potential buyers of our products. I just sut back and watch how the end-user used our website, record where exactly they clicked to see where the gaps, trouble spots and positives are on the website in order to help fulfill marketing goals.
  • ECOMMERCE PROJECT MANAGER
    50M-1B USD
    Consumer Goods
    Review Source

    Modern, Easy and Convenient to use!

    5.0
    May 20, 2022
    Siteimprove is a really impressive tool that is able to scale our website and guide our improvements to the website. The priority list of the updates that can be made help guide our team to make these updates in a timely manner and addressing any needs that are immediate. I also love how I can be educated on the different aspects of my website and improvements that back up the suggested improvements siteimprove list out.
  • App Programmer
    Gov't/PS/Ed
    Education
    Review Source

    Excellent UI for reporting with minor improvement area

    4.0
    Jan 5, 2022
    Simple and easy to use reporting...could use some improvements in the area of ensuring a score can reach 100%
Showing Result 1-5 of 30

Recommended Gartner Research

  • Market Guide for Web, Product and Digital Experience Analytics

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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