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Overall experience with Sprinklr Marketing
“Integrated Analytics Enhance Campaign Consistency But Learning Curve Remains Noticeable”
“Sprinklr Marketing Integrates Campaign Tools But Has a Steep Learning Curve”
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Company Description
Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.
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Integrated Analytics Enhance Campaign Consistency But Learning Curve Remains Noticeable
My company has recently began investing more into our social media presence largely in part as we have revamped our contact center. My company has an internal division that solicits donations as well as organizes events, fund raisers and other recruitment and marketing campaigns and in the past have had a tough time gauging the success of an event against standardized internal metrics. Sprinklr Marketing has helped us unify a number of our metrics for use across multiple campaigns easily so it provides consistency both within a portfolio but also across portfolios or divisions. Its enhanced our internal teams ability to not only track campaigns but to also easily get campaigns up and running and therefore we are able to get more events and timely responses out.
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