Name: Storyblok
Rating: 4.5 (190 reviews)

Overview

Product Information on Storyblok

Updated 20th November 2025

What is Storyblok?

Storyblok is a headless CMS that helps marketers and developers create content easily in today’s AI-driven world. It lets you deliver consistent, structured content across websites, apps, AI search, and more. Marketers use a visual editor with reusable components, live preview, and workflows to launch quickly and maintain brand consistency. Developers can work with their preferred frameworks and connect to any system using the API-first platform. Brands get a single source of truth for content that is accurate, flexible, and easy to measure.

Overall experience with Storyblok

CONTENT CREATOR

250M - 500M USD, Retail

FAVORABLE

“A Comprehensive Tool for Team Website Management”

5.0

Oct 21, 2025

I think Storyblok is a great program to work with. Easy to use and with lots of options to take your site to the next level. It's also nice to work in it as a team. You can see who has made the change and when. The workflow stages that you can add to each page are a nice addition. In general, this is a very nice program to work with!

Senior Tech / Team Lead

<50M USD, Software

CRITICAL

“Limited Pipeline Visibility and Migration Issues Impact Storyblok Workflow”

3.0

Sep 8, 2025

I like the GAPI, I also like that the CMS is super powerful. What I do not like that a lot of the features are enterprise and you could easily run into problems by using something like (too many) datasources. Also when you have to push from pipeline to pipeline we seldom see what was actually upadted and whether we need to update for a new app realease. This has been a huge pain so far.

About Company

Company Description

Storyblok helps your team to tell your story and manage content for every use-case: corporate websites, e-commerce, helpdesks, mobile apps, and screen displays. Storyblok is a Headless CMS with a Visual Editor for developers, marketers & content editors. The Problem: Managing digital content with a headless CMS can be a difficult task. Without a visual preview, editors are often lost and need instruction even for simple changes. The Solution: Storyblok has the user experience of a page builder with a modern headless architecture behind. This gives the developer freedom and the editor a self-explaining intuitive interface.

Company Details

Company type

Private

Year Founded

2017

Head office location

Linz, Austria

Number of employees

201 - 500

Website

https://www.storyblok.com

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A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Storyblok

Reviewer Insights for: Storyblok

Deciding Factors: Storyblok Vs. Market Average

Performance of Storyblok Across Market Features

Storyblok Likes & Dislikes

You don't necessarily need to have experience with CMS to get started. It's really easy to get started and to get to know the program. Storyblok is nice to work with as a team. You can see who is working on which page and you can give a status to see if a page is finished or not. Storyblok also has a great structured image library. What i really like is that you can search on every word you have written and it shows all the pages that contain this word.

Ability to create whole page sections, translations, graphql API.

The ability to create reusable components that can be used across multiple landing/marketing pages, even if they were not originally coded up for that page. This has helped us personalize and really amplify our marketing efforts.

1. I'm missing a feature that can provide a better overview of your page feed. We have a lot of maps on the same layer and it's sometimes hard to find the right map if you don't know the name. 2. You can set up workflow stages, but you can't delete them. 3. I personally think the number of assets you can add is a bit on the low side.

The pipeline system can only truly work for an enteprise plan which can leverage mutliple spaces. Then you would need some migrations between those spaces. I think migrations CLI should be delivered by the Storyblok team.

Right now if we need a new component or need to edit an existing one, we have to have the eng team assist us so it's not as self serve as we would sometimes like.

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Peer Discussions

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Recommended Gartner Insights

Market Guide for Web Content Management

50M-1B USD

Retail

Review Source

A Comprehensive Tool for Team Website Management

Marketing Manager

Healthcare and Biotech

Reusable Components Enable Marketing Teams to Increase Efficiency and Personalization

Nov 4, 2025

I think Storyblok has been really helpful with getting our marketing program to be more self sufficient and able to continue to drive growth farther than we have been able to.

Engineer

<50M USD

Miscellaneous

Good developer tools and editing experience. Just some little quality-of-life features missing

Oct 14, 2025

The setup and the technical integration were quite straightforward. The documentation also helped us understand a headless cms conceptually while we integrated. One thing that was a bit more sub-par was the manual setup needed for multiple environments (test, dev, production)

PRINCIPLE SOFTWARE ARCHITECT

Gov't/PS/Ed

Education

Get to know Storyblok today, it will be worth it

Oct 15, 2025

The product effectively delivers on its stated capabilities, and the customer support team is responsive and effective. The integration process with an existing website and developing new sites has been significantly streamlined since using Storyblok.

Software Developer

An all in one CMS that is easy to use for Developers and Marketeers

Really easy to use UI for both developers and marketeers alike