Name: Synthesio
Rating: 4 (14 reviews)

Overview

Product Information on Synthesio

Updated 13th October 2025

What is Synthesio?

Synthesio is a software that provides social listening and analytics capabilities for organizations seeking to monitor online conversations and brand presence across multiple social media platforms and digital sources. The software enables users to track mentions, analyze sentiment, and identify emerging trends relevant to their industry or organization. Synthesio offers features such as customizable dashboards, automated reporting, and integration with data visualization tools, facilitating the measurement of campaign effectiveness and audience engagement. By delivering insights from global social data, the software helps businesses address challenges related to brand reputation management, competitive intelligence, and consumer perception analysis.

Overall experience with Synthesio

Director Comercial

<50M USD, Media

FAVORABLE

“Synthesio's Exploration into Advanced Social Listening Solutions”

4.0

Dec 9, 2024

Synthesio is a great social listening solution that provides users with a lot of information. For garnering an overall idea, it is quite useful, but a more granular approach to segmentation could be the game-changer for the platforms marketing capabilities.

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CRITICAL

About Company

Company Description

The company specializes in employing Artificial Intelligence for generating Consumer Intelligence. It optimizes the understanding of global markets and buyers through thorough and predictive data analysis. With its emphasis on social listening, the company offers a comprehensive and accurate snapshot of market scenarios to facilitate informed decisions.

Company Details

Company type

Private

Year Founded

2006

Head office location

New York, United States

Number of employees

51 - 200

Website

https://www.youtube.com/watch?v=7oBRtGj2dVo

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Key Insights

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Reviewer Insights for: Synthesio

Performance of Synthesio Across Market Features

Synthesio Likes & Dislikes

Synthesio collects the data from different sources and presents the overall view of the brands perception and the target audience. This makes it easier for me to monitor the brand mentions, the customers need and the results of the campaigns in real time.

Sentiment Analysis, Influencer Identification, customised reporting

The synthesis falls down in advanced audience segmentation. This constraints me in directing my marketing strategies to certain segments of the population and may leave out important market segments.

Cost, Learning curve and accuracy of sentiment analysis

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Peer Discussions

Synthesio Reviews and Ratings

Recommended Gartner Insights

<50M USD

Media

Review Source

Synthesio's Exploration into Advanced Social Listening Solutions

SOFTWARE DEVELOPER FRONTEND DEVELOPER

Software

Features I liked Customer engagement, multi language support, real time alerts

Dec 7, 2023

Ease of tracking users and analyse online conversations across all the various social media platforms and gain insights into brand reputation.

Synthesio

Overview

Product Information on Synthesio

What is Synthesio?

Synthesio Pricing

Overall experience with Synthesio

“Synthesio's Exploration into Advanced Social Listening Solutions”