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  3. Tableau
Logo of Tableau

Tableau

bySalesforce (Tableau)
in
4.4
Market Presence: Analytics and Business Intelligence Platforms, Data Preparation Tools

Overview

Product Information on Tableau

Updated 13th October 2025

What is Tableau?

Tableau is a software designed for data visualization and business intelligence that enables users to connect, analyze, and share data insights from various sources. It provides features such as interactive dashboards, drag and drop analytics, and integration with spreadsheet, cloud, and relational databases. The software helps organizations transform raw data into visual representations including charts, graphs, and maps, allowing for the identification of patterns, trends, and outliers. Tableau addresses business challenges related to data analysis and reporting by simplifying the process of extracting actionable insights and supporting informed decision-making across different functional areas.

Tableau Pricing

Tableau software uses a subscription-based pricing model with different tiers depending on deployment options such as cloud or on-premises and user type, including Creator, Explorer, and Viewer roles. The pricing structure typically varies according to the number of users and the level of access to features, with annual or monthly payment options available.

Overall experience with Tableau

DATA ENGINEER
<50M USD, IT Services
FAVORABLE

“Interactive Dashboards And Easy Data Integration Highlight Tableau Experience”

5.0
Sep 26, 2025
My overall experience using Tableau at our company has been very positive. The platform makes it easy to connect to multiple data sources and build dashboards that both are really interactive and insightful whenever I want to present my findings to the stakeholders this platform really comes in handy
RPA LEAD
3B - 10B USD, Miscellaneous
CRITICAL

“Tableau Enhances Web-Based Data Visualization”

3.0
Oct 9, 2024
Tableau provides a basic visualization of our data on the web.

About Company

Company Description

Updated 6th March 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Updated 2nd November 2023
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.salesforce.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Tableau
Deciding Factors: Tableau Vs. Market Average

Tableau Likes & Dislikes

Like

What really stands out to me is how easily complex data can be turned into clear and visual stories. Also, the drag-and-drop interface is simple enough for beginners yet powerful.

Like

Web based.

Like

- Data aggregation features are really powerful - Reusable logic with Recipes and Dataflows - Relatively quick - compare to standard reports/dashboards

Dislike

Sometimes Tableau feels slow when working with very large datasets or complex calculations. Performance can lag unless you carefully optimize your queries and data sources

Dislike

Data can be slow to load when first logging in No ability to email data or images from the application When changing filter data, the app refreshes automatically. It would be nice if there was an apply button.

Dislike

- Dataset refreshes are far from real-time (we have a large DB) - SAQL is a little confusing in the beginning - Limited Cross-Object relations

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Peer Discussions

What Your Peers Are Saying About Tableau

IT Manager
Is anyone using a central AI to report on project status in realtime highlighting dependencies and bottlenecks. Or are you just connecting project management systems (MS Project, Jira, Primavera) to dashboards with Power BI or Tableau?
CIO
Leading indicators are super useful because they give you a heads-up about potential problems instead of just telling you what’s already gone wrong. We are using an AI powered tool ( can't be named here, I guess) that gets you insights that help you notice issues before they escalate. Plus, it really encourages everyone to be transparent about project status so the whole team knows what’s going on from the get-go. This openness motivates everyone to take responsibility and helps build strong teams that tackle problems early on and stay focused on their goals together. Traditional reporting often comes too late to make necessary changes. By being proactive and embracing transparency with some AI support, teams can adapt and improve on their own. The key is to catch issues early and empower teams to make adjustments as needed. AI plays a role in all team decisions, like a performance coach, and also helps out at the management level. It identifies risks and suggests improvements for senior executives. I hope that helps? 🙂
See Full Discussion
31 Mar 20252.5k Views2 Comments
Data Manager
We are currently looking at moving from Spotfire to Tableau or Power BI. Our data is complex oil and gas data, not large volume retail or bank data. Any thoughts or experiences with this?
Data Scientist
Data needs to be curated into manageable, focus dataset or data mart, then have visualization tool to access for the given purpose.  Personally, Tableau. 
See Full Discussion
6 Feb 20251.4k Views3 Comments

Tableau Reviews and Ratings

Showing data for 559 ratings and reviews for Data Preparation Tools market. View all 4648 ratings and reviews across markets for a complete picture.

4.4

(559 Ratings)

Rating Distribution

5 Star
46%
4 Star
48%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • DATA ENGINEER
    <50M USD
    IT Services
    Review Source

    Interactive Dashboards And Easy Data Integration Highlight Tableau Experience

    5.0
    Sep 25, 2025
    My overall experience using Tableau at our company has been very positive. The platform makes it easy to connect to multiple data sources and build dashboards that both are really interactive and insightful whenever I want to present my findings to the stakeholders this platform really comes in handy
  • BPM Engineer / Salesforce Developer
    <50M USD
    Energy and Utilities
    Review Source

    Tableau CRM Offers Flexibility and Powerful Data Aggregation for Administrators

    4.0
    Jul 28, 2025
    I'm generally happy with Tableau CRM. It's noticeably more flexible than standard SF reports/dashboards and at the same time significantly easier than writing SOQL queries / writing Apex scripts. It's a really good tool for a Salesforce administrator without dev skills.
  • CYBERSECURITY COMMUNITY MANAGER
    1B-10B USD
    IT Services
    Review Source

    Intuitive User Experience Simplifies Creating and Sharing Valuable Summaries and Analyses

    5.0
    Jul 25, 2025
    the UX is intuitive and makes very easy to create valuable summary and analysis
  • Data Analyst
    50M-1B USD
    IT Services
    Review Source

    Comprehensive Analysis Tools, Yet Synchronization Needs Improvement

    5.0
    Jun 12, 2025
    This software is best suited for analysis and visualization. And in this software you can easily create effective dashboard with complex data.
  • Data Analyst
    1B-10B USD
    Insurance (except health)
    Review Source

    Exploring the Ease of Learning Tableau for Data Manipulation

    4.0
    Feb 25, 2025
    I primary use Tableau for data manipulation and reporting. I liked the output reports
...
Showing Result 1-5 of 560

Recommended Gartner Research

  • Market Guide for Data Preparation Tools

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