Name: Terminus (Legacy)
Rating: 4.5 (73 reviews)

Overview

Product Information on Terminus (Legacy)

Updated 13th October 2025

What is Terminus (Legacy)?

Terminus is a software designed to assist businesses with account-based marketing strategies by enabling coordinated campaigns across multiple channels. The software provides tools for targeting and engaging key accounts, measuring campaign performance, and integrating data from various marketing and sales platforms. It supports functionalities such as audience segmentation, digital advertising, web personalization, and marketing analytics. Terminus helps organizations align marketing and sales efforts to generate pipeline, manage engagement, and report on account progression. The software addresses challenges related to fragmented marketing activities and difficulty in tracking account-level impact, offering a unified platform for executing and analyzing account-based programs.

Overall experience with Terminus (Legacy)

Founder

<50M USD, Software

FAVORABLE

“Engagement Tracking Across Multiple People Highlights Platform Strengths and Weaknesses”

5.0

Mar 17, 2026

Very happy with the support and the overall platform as we helped to integrate this for one of our clients.

MARKETING TECHNOLOGY

250M - 500M USD, Telecommunication

CRITICAL

“Email Banner Feature Performs Well Amidst Support Concerns”

3.0

Jul 17, 2024

We use the email banner functionality. The platform works ok but they laid off their customer support organization which makes it really difficult to solve issues that come up with the platform.

About Company

Company Description

Established in 2014, Terminus is an all in one platform for revenue growth. We help sales and marketing teams take action on their data to grow their pipeline, launch more personalized campaigns, and execute multi-channel ABM for better engagement. Terminus offers data, channels and analytics all in one platform.

Company Details

Company type

Private

Year Founded

2014

Head office location

Atlanta, United States

Number of employees

201 - 500

Website

http://terminus.com

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Reviewer Insights for: Terminus (Legacy)

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Performance of Terminus (Legacy) Across Market Features

Terminus (Legacy) Likes & Dislikes

Its ability to track entire companies and see the engagement for multiple people in the company was very helpful for the project.

The banners are a helpful marketing channel and the UX is really easy

Its main strength is the ability to effectively push a single piece of content across multiple streams.

While it was a bit more expensive than other solutions considered, in the end it was the right fit for the client. There were some issues with speed, but the data issue was resolved. We also had some issues with the integration into the CRM.

No support for the tool and the templates are really difficult to manage

Some of their analytics require us to use a lot of UTM parameters

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Peer Discussions

Terminus (Legacy) Reviews and Ratings

Recommended Gartner Insights

<50M USD

Software

Review Source

Engagement Tracking Across Multiple People Highlights Platform Strengths and Weaknesses

Senior Marketing Executive

1B-10B USD

Manufacturing

Efficient Asset Loading and Content Swap for Relevant Campaign Delivery

May 4, 2025

Easy to load assets and tags, enabling our website to deliver the most relevant content to our prospects and customers.

Marketing & Product Development Manager

Great content personalization tool with very insightful prospect journey reporting

Mar 11, 2025

Super flexible tool to create pop ups, content recommendations and forms that show based on multiple behavior attributes.

MANAGER OF IT SERVICES

50M-1B USD

IT Services

Harnessing Multichannel Engagement for Effective Marketing

4.0

Jan 30, 2025

Multichannel engagement and better tool for account based marketing

SALES EXECUTIVE & MARKETING SPECIALIST

Powerful tool to identify top prospects, organize campaigns and reach our targets faster

Sep 21, 2024

This is an excellent tool for our research into target accounts and its been great for our one-to-one outreach activities. It has been a very insightful tool offering extensive customer data, advanced filtering, and valuable buying intent that assist in focused selling.