Overview
Product Information on The Trade Desk Platform
Updated 9th June 2025
What is The Trade Desk Platform?
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Overall experience with The Trade Desk Platform
Senior Programmatic Specialist
1B - 3B USD, MediaFAVORABLE
“Platform Offers hugely diverse inventory with great retargeting potential. ”
Overall, the product is really useful to use. It allows us to access many different types of inventory from all over the globe including Display, Video, OLV, Audio, CTV & DOOH!
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CRITICAL
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Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
About Company
Company Description
The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.
Company Details
Company type
Public
Year Founded
2009
Head office location
Ventura, United States
Number of employees
1001 - 5000
Website
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
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The Trade Desk Platform Reviews and Ratings
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- Senior Programmatic Specialist1B-10B USDMediaReview Source
Platform Offers hugely diverse inventory with great retargeting potential.
Overall, the product is really useful to use. It allows us to access many different types of inventory from all over the globe including Display, Video, OLV, Audio, CTV & DOOH! - Senior Programmatic Analyst<50M USDServices (non-Government)Review Source
Interface Offers Simplicity and Flexible Reporting for Diverse Data Requirements
The Trade Desk is a DSP that is very easy to use and very straight forward. The team behind the Trade Desk also is quick to answer questions or provide walkthroughs when additional help is needed. - Director of Analytics50M-1B USDServices (non-Government)Review Source
Conversion Lift Feature Offers Simple Campaign Incrementality Measurement for Clients
Always a pleasure working with the TTD folks. They're always committed to partnering on solutions. - Regional Director, Media Buying50M-1B USDMediaReview Source
Trade Desk's Array of Targeting Tools and Data Provisioning
The Trade Desk has a vast array of targeting tools, including an extensive data library. We primarily rely on the TTD-sourced data and have been happy with the results. TTD also enables our direct relationship with data providers by allowing us to provision 3p or 1p data into the platform. - REGIONAL MANAGER, MEDIA BUYING50M-1B USDMediaReview Source
A Comprehensive Peek into the Buyer-Focused TTD Platform
ttd is a true partner to the agency. in my 30+ years of experience Ive never felt so secure with a vendor.
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