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  1. Home
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  3. Twilio Marketing Campaigns
Logo of Twilio Marketing Campaigns

Twilio Marketing Campaigns

byTwilio
in Email Marketing (Transitioning to Email Marketing Platforms)
4.4

Overview

Product Information on Twilio Marketing Campaigns

Updated 13th October 2025

What is Twilio Marketing Campaigns?

SendGrid Marketing Campaigns is a software designed to facilitate the creation, scheduling, and management of email marketing campaigns. It provides users with tools to design responsive emails using a drag-and-drop editor, segment contact lists for targeted communication, and automate email delivery based on user-defined criteria. The software includes features for analytics and reporting, allowing users to monitor engagement metrics such as open and click rates. SendGrid Marketing Campaigns is intended to assist organizations in reaching and engaging with their audiences through email, supporting activities such as newsletter distribution, promotional messaging, and customer updates. The software is suited for businesses seeking to optimize their email marketing processes and improve communication efficiency.

Twilio Marketing Campaigns Pricing

SendGrid Marketing Campaigns software uses a subscription-based pricing model with multiple tiers, each providing access to varying features and email volumes. Pricing is determined by the number of email contacts and desired feature set, allowing users to select plans that match their usage needs, with options to upgrade or adjust based on email volume and feature requirements.

Overall experience with Twilio Marketing Campaigns

Marketing Campaign Manager
500M - 1B USD, Telecommunication
FAVORABLE

“Centralized platform enables high volume engagement with real-time performance tracking”

5.0
May 19, 2026
Overall, this platform provides a highly efficient experience for managing customer outreach. The platform helps organize large scale campaigns across SMS, email, WhatsApp and other channels while using customer data for personalized communication. It improves campaign execution, saves time through automation and offers useful analytics for measuring results.
Account Manager
3B - 10B USD, IT Services
CRITICAL

“Efficient automated text messaging, but setup can be challenging”

3.0
May 26, 2026
This tool works really well when set up for automated text messaging. Once you set up the 2FA codes and routing it works great, but getting to that point can be a hurdle. It's a very powerful tool but you have to work for it.

About Company

Company Description

Updated 7th December 2023

Twilio aims to stimulate the creative thinking of developers. The enterprise functions as the user-interface layer for the internet, enabling businesses to create engaging interactions for their users. Offering straightforward tools designed to tackle complex issues, Twilio delivers its services via a developer-centered cloud platform, ensuring global reach and transparent pricing.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
5001 - 10000
Website
https://www.twilio.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Twilio Marketing Campaigns Reviews and Ratings

4.4

(260 Ratings)

Rating Distribution

5 Star
48%
4 Star
45%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.5

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  • Marketing Campaign Manager
    50M-1B USD
    Telecommunication
    Review Source

    Centralized platform enables high volume engagement with real-time performance tracking

    5.0
    May 19, 2026
    Overall, this platform provides a highly efficient experience for managing customer outreach. The platform helps organize large scale campaigns across SMS, email, WhatsApp and other channels while using customer data for personalized communication. It improves campaign execution, saves time through automation and offers useful analytics for measuring results.
  • Account Manager
    1B-10B USD
    IT Services
    Review Source

    Efficient automated text messaging, but setup can be challenging

    3.0
    May 26, 2026
    This tool works really well when set up for automated text messaging. Once you set up the 2FA codes and routing it works great, but getting to that point can be a hurdle. It's a very powerful tool but you have to work for it.
  • DIGITAL MARKETING SPECIALIST
    50M-1B USD
    Manufacturing
    Review Source

    Effective Email Marketing With Twilio Marketing Campaigns

    5.0
    Feb 22, 2026
    The platform has simplified email marketing and handles personalized email marketing smoothly. We have it easy sending marketing/promotional emails to our customers leading to better engagement, loyalty and big revenues. With its AI features, we leverage on customer data to target, personalize, and optimize our email campaigns.
  • Sales Manager
    <50M USD
    IT Services
    Review Source

    Smooth integration for SMS and Email, but UI needs improvement

    4.0
    May 15, 2026
    We have used Twilio Marketing Campaigns for customer engagement and automated communication workflow. Overall good exepreince. One of good features is provide option to create personalized campaigns across SMS and Email channels.
  • Designer & IT
    <50M USD
    Software
    Review Source

    Good platform for sending marketing emails with integrations to other services.

    4.0
    Jun 16, 2025
    It's a fairly capable tool for solving the problem of sending emails to email lists or for other general purposes. We primarily use it to send reminders to distribution lists and to send customers purchase and shipping confirmations.
    Automated Translation from Spanish
...
Showing Result 1-5 of 261

Recommended Gartner Insights

  • Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)
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Reviewer Insights for: Twilio Marketing Campaigns
Deciding Factors: Twilio Marketing Campaigns Vs. Market Average
Performance of Twilio Marketing Campaigns Across Market Features

Twilio Marketing Campaigns Likes & Dislikes

Like

Multichannel communication: Customers can be reached through SMS, email, WhatsApp and voice from one platform. It handles high volume telecommunications campaigns efficiently and real-time metrics help track campaign performance and customer engagement.

Like

The best part of the Twilio user experience is the peace of mind it brings to daily operations. Once the tool is set up correctly, it can efficiently send off thousands of strategic, automated text messages.

Like

I like the AI powered insights. Unified customer profiles make targeting easy. It comes with amazing automation. We have increased ROI and retention.

Dislike

Some of the advanced features and integrations can take time to understand. Otherwise, it is a powerful platform and I highly recommend it .

Dislike

What I dislike most about using Twilio is the support. If an issue arises, like a blocked number, it is incredibly hard to get on the phone with a human to address the issue.

Dislike

No dislikes as Twilio Marketing Campaigns delivers.