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  3. Twilio Segment
Logo of Twilio Segment

Twilio Segment

byTwilio
in Customer Data Platforms
4.5

Overview

Product Information on Twilio Segment

Updated 13th October 2025

What is Twilio Segment?

Twilio Segment is a customer data platform software that consolidates customer information from various channels into a unified system, enabling businesses to gain insights and streamline data management. The software provides features for collecting, integrating, and organizing user data from multiple sources such as mobile apps, websites, and servers. It facilitates data pipeline creation, audience segmentation, and data governance, helping organizations to personalize engagement and analyze user behavior. Twilio Segment addresses the business problem of fragmented customer data, allowing companies to create more coherent profiles and improve operational efficiency in managing customer interactions.

Twilio Segment Pricing

Twilio Segment software offers a pricing model based on the number of monthly tracked users and available features with different tiers to accommodate varying levels of usage and access to advanced data integration, audience management, and governance capabilities.

Overall experience with Twilio Segment

SR Digital Marketing Executive
50M - 250M USD, Miscellaneous
FAVORABLE

“Twilio's Robust Data Integration Promises Real Time Insights, Customized Experience”

5.0
Jun 6, 2025
This is a customer data platform that we use to help businesses collect and activate data about the customer across all channels and applications. Our overall experience was very smooth and in a way of pro ones do. The features and benefits and twilio is as above the remarks, which we used some features like data collection, data unification, data activation. But their real time insights and personalized experience is too good to be true. Twilio is very effective if we use efficiently.
Staff Data Engineer
50M - 250M USD, Software
CRITICAL

“Analyzing the Versatility and Limitations of Segment's Connectors”

3.0
Feb 13, 2025
Segment drives our most important event pipelines and is therefore a key part of our infrastructure.

About Company

Company Description

Updated 7th December 2023

Twilio aims to stimulate the creative thinking of developers. The enterprise functions as the user-interface layer for the internet, enabling businesses to create engaging interactions for their users. Offering straightforward tools designed to tackle complex issues, Twilio delivers its services via a developer-centered cloud platform, ensuring global reach and transparent pricing.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
5001 - 10000
Website
https://www.twilio.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Twilio Segment
Deciding Factors: Twilio Segment Vs. Market Average
Performance of Twilio Segment Across Market Features

Twilio Segment Likes & Dislikes

Like

Their services,their strength in ability to collect customer data from sources and create customer profiles, their real time personalization and engagement, It's very easy to integrate and use there robust features and the ability to customize real time data insights.

Like

- Ability to debug events and payloads. - The wide variety of connectors available, both sources and destinations. - Good documentation.

Like

It is easy to use UI is appealing. You can navigate easily

Dislike

Sometimes their support team doesn't responds. and their limited customization options. Sometimes also we find integration issue with their teams and our internal team

Dislike

- Some sources and destinations still missing. - It's a relatively complex tool to use. - Tech support often takes too long to respond or address problems. - It's not open source and it's harder to customize it than with other solutions.

Dislike

Sometimes the tool is slow to use. Settings are not good to navigate should update the software as well, there is no update at all.

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Peer Discussions

Twilio Segment Reviews and Ratings

4.5

(93 Ratings)

Rating Distribution

5 Star
55%
4 Star
41%
3 Star
3%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.4

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • SR Digital Marketing Executive
    50M-1B USD
    Miscellaneous
    Review Source

    Twilio's Robust Data Integration Promises Real Time Insights, Customized Experience

    5.0
    Jun 6, 2025
    This is a customer data platform that we use to help businesses collect and activate data about the customer across all channels and applications. Our overall experience was very smooth and in a way of pro ones do. The features and benefits and twilio is as above the remarks, which we used some features like data collection, data unification, data activation. But their real time insights and personalized experience is too good to be true. Twilio is very effective if we use efficiently.
  • Business process executive
    50M-1B USD
    Insurance (except health)
    Review Source

    The Interface of Communication Tool: Convenience and User Experience

    5.0
    Jun 3, 2025
    It's the best tool to contact anyone. I use this tool to contact customers, clients or anyone I need. The UI is one of the best things.
  • Senior Marketing Executive
    1B-10B USD
    Manufacturing
    Review Source

    Centralized Prospect Data and Customer Interaction to Streamline Contact Management

    5.0
    May 11, 2025
    It helps us a lot to centralize prospect data and the lists help divide contacts into various lists to optimize interaction with our customers.
  • SENIOR PRODUCT MANAGER
    50M-1B USD
    Real Estate
    Review Source

    Unleashing the Power of a Scalable CDP for Customer Data

    5.0
    Apr 15, 2025
    Powerful and scalable CDP to centralize and activate customer data
  • Senior Product Marketing Manager
    1B-10B USD
    Manufacturing
    Review Source

    Excellent in behavior based segmentation and win-back campaign personalization

    5.0
    Feb 28, 2025
    Its robust reporting tools allows us to dig deeper into visitors with shared sets of attributes from their engagement to drive higher conversions with timely offers.
...
Showing Result 1-5 of 93

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