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  3. Upwave
Logo of Upwave

Upwave

byUpwave
in Audience Intelligence Platforms
3.5

Overview

Product Information on Upwave

Updated 13th October 2025

What is Upwave?

Upwave is a software designed for brand measurement and advertising analytics. The software enables organizations to assess the effectiveness of their brand campaigns through data-driven insights and reporting. Upwave provides tools for measuring brand lift, audience engagement, and overall advertising impact, helping businesses evaluate campaign performance against objectives. The software aggregates data from various sources and utilizes analytic methods to deliver actionable metrics on brand perception and audience behavior, facilitating strategic decision-making around marketing investment and optimization. Upwave addresses business challenges related to campaign effectiveness, audience analysis, and operational efficiency in brand management and advertising.

Upwave Pricing

Upwave software pricing model is structured around customizable subscription plans, with costs varying based on the number of users, level of access, and features selected for audience measurement and analytics. The software typically offers tiered options to support different usage requirements, and additional add-ons may be available depending on business needs.

Overall experience with Upwave

Social Media Manager
<50M USD, Services (non-Government)
FAVORABLE

“Upwave's Simple Approach to Audience Categorization”

4.0
Jan 15, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Cultural Mediator
<50M USD, Miscellaneous
CRITICAL

“Upwave: Boon for Broad Audiences but Lacks Targeted Market Focus”

3.0
Jan 19, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 7th December 2023

Upwave is an analytics platform intended for enhancing the effectiveness of brand advertising. The core functionalities of Upwave aid in scaling by allowing precise data collection from a substantial digital network of everyday consumers. It also offers real-time brand insights through dashboards that are consolidated on a unified platform for easy access. Additionally, Upwave incorporates optimization capabilities such as integration with DSPs and social platforms. The platform serves to multiple sectors like technology, consumer goods, financial services and more. It was developed with the support of notable investors including Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, and Conductive Ventures.

Company Details

Updated 30th October 2023
Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
51 - 200
Website
https://www.upwave.com

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Peer Discussions

Upwave Reviews and Ratings

3.5

(5 Ratings)

Rating Distribution

5 Star
0%
4 Star
60%
3 Star
40%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Cultural Mediator
    <50M USD
    Miscellaneous
    Review Source

    Upwave: Boon for Broad Audiences but Lacks Targeted Market Focus

    3.0
    Jan 19, 2025
    Upwave is very useful when it comes to overall fan demographic data. The only features that are missing for Upwave to become a complete audience intelligence tool are the more advanced segmentation and reporting capabilities.
  • Cultural Mediator
    <50M USD
    Miscellaneous
    Review Source

    Upwave: Boon for Broad Audiences but Lacks Targeted Market Focus

    3.0
    Jan 19, 2025
    Upwave is very useful when it comes to overall fan demographic data. The only features that are missing for Upwave to become a complete audience intelligence tool are the more advanced segmentation and reporting capabilities.
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Reviewer Insights for: Upwave
Performance of Upwave Across Market Features

Upwave Likes & Dislikes

Like

Upwave has a simple and intuitive interface and offers many ways to segment the audience. It's quite intuitive and I have been able to segment our target audience into different groups depending on their age, gender, behaviors and interests.

Like

Upwave has a simple and intuitive interface and offers many ways to segment the audience. It's quite intuitive and I have been able to segment our target audience into different groups depending on their age, gender, behaviors and interests.

Like

Upwave has a simple and intuitive interface and offers many ways to segment the audience. It's quite intuitive and I have been able to segment our target audience into different groups depending on their age, gender, behaviors and interests.

Dislike

I have the problem of lack of focus on specific target markets and in-depth understanding of the markets behavior. They do not go down to the level where it is possible to create segmented campaigns based on narrow niches.

Dislike

I have the problem of lack of focus on specific target markets and in-depth understanding of the markets behavior. They do not go down to the level where it is possible to create segmented campaigns based on narrow niches.

Dislike

I have the problem of lack of focus on specific target markets and in-depth understanding of the markets behavior. They do not go down to the level where it is possible to create segmented campaigns based on narrow niches.