Overview
Product Information on VWO
What is VWO?
VWO Pricing
VWO Product Images
Overall experience with VWO
“Heatmap Simplicity Appreciated Amidst Difficulty Reaching Support and Navigating Tests”
“Intuitive Tool with some Glitches”
About Company
Company Description
Wingify is a software company based in India that specializes in creating technology products. The key product provided by Wingify is the VWO Experience Optimization Platform. This product is utilized by numerous businesses in more than 90 countries. The platform developed by Wingify assists in improving the user experience, making it a preferred choice among its business users globally.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: VWO
Deciding Factors: VWO Vs. Market Average
Performance of VWO Across Market Features
VWO Likes & Dislikes
I like how simple it is to use the heatmap functionality. The walkthrough of each step for setting up an A/B test and multivariate is very intuitive. There was an update recently to the UX and it feels much cleaner than it did before.
I like the fact that you can import a page and then modify it to create a variation just like using a simple editor.
It's a DIY tool
Poor service - sometimes I cannot reach a real person to help when my team is stuck. It feels a bit clumsy to filter through the many tests to find one specific test.
I don't like the fact that if you are not a developer, very frequently you will get your design botched between mobile and desktop. It is advertised as a no-code solution, but you need to know to code to be able to create a proper setup for the tests. Also, the targetting options were unclear to us - when a conversion is recorded, was it just on the landing page or further down the conversion funnel? We had many a test get botched because we didn't realize this.
Nothing majorly as such, use of AI can be picked up in the roadmap
Top VWO Alternatives
Peer Discussions
VWO Reviews and Ratings
- IT Manager50M-1B USDTransportationReview Source
Heatmap Simplicity Appreciated Amidst Difficulty Reaching Support and Navigating Tests
It does not have the best user interface, but there is a lot of functionality in one testing tool. - VP, Sales50M-1B USDSoftwareReview Source
Experimentation Process Accelerated In Web Testing Using Straightforward DIY Platform
We use it mainly for web testing. It has a very easy to use interface. The experimentation time has been reduced drastically, resulting in faster positive proven experience for the customers. - Senior Product Marketing Manager1B-10B USDManufacturingReview Source
Quick setup of A/B tests for instant correction of elements on our content
Easy to run tests on multiple campaigns and quickly view the analysis of the tests which helps us a lot to correct campaign anomalies. - SENIOR SOFTWARE DEVELOPER1B-10B USDIT ServicesReview Source
Streamlined Analytics Tool with Comprehensive Dashboard Options
Great tool for A/B testing with great visualisation options. Very easy to pinpoint different areas. Has a simple editor aswell so not all work has to be done by devs. But there's a code editor too! Easy to setup, very quick and responsive support. We use it for UAT mostly, and has been a big improvement. highly recommended. - PRODUCT MANAGER50M-1B USDConsumer GoodsReview Source
Monitoring and VWO Editor Flaws
Very good and cost effective. Easy to use. Resources are very good, the ideas tab is really helpful to build hypothesis and case studies are also very good to learn from others' successes. Also, the new AI hypothesis generator is quite especially for small teams who want to stay lean.