Name: Webflow
Rating: 4.4 (31 reviews)

Overview

Product Information on Webflow

Updated 13th October 2025

What is Webflow?

Webflow is a software designed for building responsive websites and web applications through a visual interface. The software allows users to design, develop, and launch websites without manual coding by providing tools for layout creation, interactive elements, and content management. Webflow includes a built-in content management system for organizing and updating web content, as well as hosting capabilities for site deployment and management. The software addresses business needs by streamlining the website creation process, enabling teams to collaborate on site design and updates, and supporting integration with external services and plugins for added functionality. Webflow’s platform targets organizations seeking flexible control over website development and maintenance without reliance on traditional coding methods.

Overall experience with Webflow

PRODUCT MARKETING MANAGER

<50M USD, IT Services

FAVORABLE

“Webflow Balances Flexibility With Serviceability, Despite Pipeline Quirks”

5.0

Oct 30, 2025

Despite some quirks, Webflow strikes a good balance between flexibility and serviceability

Marketing Manager

<50M USD, Software

CRITICAL

“Not intuitive, not a quick website builder”

2.0

Apr 21, 2025

From a marketer's perspective who has zero coding knowledge and is not a developer: this is a difficult product to use!

About Company

Company Description

Webflow is a Website Experience Platform that gives teams the tools they need for every step of the website lifecycle, including visual site building, content management, analytics, and optimization. Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.

Company Details

Year Founded

2012

Head office location

San Francisco, United States

Number of employees

501 - 1000

Website

www.webflow.com

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Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Webflow

Performance of Webflow Across Market Features

Webflow Likes & Dislikes

Webflow ships out of the box with all the tooling you need to develop and grow a successful website: a solid builder, CMS, and granular access/permissions. As a user from the Marketing team, I've found that I can self-serve 90% of webpage updates and 99% of CMS updates.

Easy to make updates to already existing pages.

Templates are great allowing you to get up and running fast. Also it allows you to get involved with HTML and CSS without having to be an expert. Also there is a large community you can leverage for help with a lot of Videos you can rely on if you get stuck.

Webflow has its quirks. The main downside I have to deal with daily is its inflexible publishing pipeline. By default, everything lives on the main branch, so you can't granularly ship select updates to staging/production. Their branch feature is helpful in some cases, but also limits you to 1 branch per page. Staging CMS items is also nearly impossible: you have to stage the whole website - plus, the staged CMS item will only show as Published, not Staged. Finally, there's the big downside of not allowing two people on the team to edit the same webpage. You have to constantly ask for Design access to make any change that goes beyond changing text or an image.

It's not intuitive to build a webpage for someone who isn't a developer. It's not a quick website builder. Don't expect to build a webpage quickly that you'll be able to start using the next day.

For our needs, I dont have any real dislikes.

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Peer Discussions

Webflow Reviews and Ratings

Recommended Gartner Insights

Market Guide for Web Content Management

<50M USD

IT Services

Review Source

Webflow Balances Flexibility With Serviceability, Despite Pipeline Quirks

DIRECTOR OF MARKETING

Large Community Support With Abundant Video Resources Available for Assistance

4.0

Nov 21, 2025

Very good and requires limited knowledge of programming languages or hard core HTML.

DIRECTOR

Miscellaneous

Webflow Enables Quick, Code-Free Website Creation with Easy Design Organization

Oct 23, 2025

Love webflow with all my heart. It’s super easy to build lightning fast, modern and beautiful websites. Extremely happy with the 10 or so sites that I host on Webflow

ECOMMERCE DIRECTOR

Retail

Webflow Offers Enhanced Design Control but E-Commerce Features Remain Limited

Oct 13, 2025

As the E-Commerce Director, I've had an exceptional experience using Webflow. The platform has given our brand more design flexibility and control over website than we ever had before.

CHIEF EXECUTIVE OFFICER

Gov't/PS/Ed

Education

Webflow Offers Simple Page Edits and ease to crate new pages

Oct 17, 2025

Webflow gives me a lot of agency over edits to my company's website, although at times I feel like the user interface could be one tad easier.