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  3. Webflow
Logo of Webflow

Webflow

byWebflow
in
4.3
Market Presence: Web Content Management, Design Collaboration Tools

Overview

Product Information on Webflow

Updated 13th October 2025

What is Webflow?

Webflow is a software designed for building responsive websites and web applications through a visual interface. The software allows users to design, develop, and launch websites without manual coding by providing tools for layout creation, interactive elements, and content management. Webflow includes a built-in content management system for organizing and updating web content, as well as hosting capabilities for site deployment and management. The software addresses business needs by streamlining the website creation process, enabling teams to collaborate on site design and updates, and supporting integration with external services and plugins for added functionality. Webflow’s platform targets organizations seeking flexible control over website development and maintenance without reliance on traditional coding methods.

Webflow Pricing

Webflow software uses a subscription-based pricing model with multiple tiers designed for individuals, businesses, and enterprises. Plans are structured based on features such as site hosting, project limits, and collaboration tools, and are billed either monthly or annually. The software also provides additional charges for enhanced functionalities, including team collaboration and advanced marketing options.

Overall experience with Webflow

DIRECTOR OF MANAGED SERVICES
<50M USD, IT Services
FAVORABLE

“Design Flexibility and Template Ease Stand Out”

5.0
Jun 16, 2025
We're using it mainly for marketing landing pages and some smaller sites. The ideas was to let the marketing team handle things without always needing devs. It is working well.
Marketing Manager
<50M USD, Software
CRITICAL

“Not intuitive, not a quick website builder”

2.0
Apr 21, 2025
From a marketer's perspective who has zero coding knowledge and is not a developer: this is a difficult product to use!

About Company

Company Description

Updated 21st November 2024

Webflow is a Website Experience Platform that gives teams the tools they need for every step of the website lifecycle, including visual site building, content management, analytics, and optimization. Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.

Company Details

Updated 21st November 2024
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
www.webflow.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Webflow

Webflow Likes & Dislikes

Like

The design flexibility and easy to use templates. You can control the aspects of the laout and get the sites looking good with minimal effort. Their hosting is good too.

Like

Easy to make updates to already existing pages.

Like

Visually compelling templates, great pricing structure, easy to use as a beginner on the platform.

Dislike

The interface can be a bit overwhelming at first for people that are not familiar with design tools. We had to do a lot of online searches to get used to the tools.

Dislike

It's not intuitive to build a webpage for someone who isn't a developer. It's not a quick website builder. Don't expect to build a webpage quickly that you'll be able to start using the next day.

Dislike

For some categories of templates, there aren't always modern or up-to-date designs. Minimal and sleek for Home Services doesn't exist, so to achieve that, you have to pull from a template in a different category and get creative.

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Peer Discussions

Webflow Reviews and Ratings

Showing data for 8 ratings and reviews for Website Builders market. View all 31 ratings and reviews across markets for a complete picture.

4.3

(8 Ratings)

Rating Distribution

5 Star
50%
4 Star
38%
3 Star
0%
2 Star
13%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.7

Service & Support

4.5

Product Capabilities

4.4

Filter Reviews
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  • DIRECTOR OF MANAGED SERVICES
    <50M USD
    IT Services
    Review Source

    Design Flexibility and Template Ease Stand Out

    5.0
    Jun 16, 2025
    We're using it mainly for marketing landing pages and some smaller sites. The ideas was to let the marketing team handle things without always needing devs. It is working well.
  • Marketing Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Webflow's Effective Pricing and Stunning Templates, Ideal for New Users

    5.0
    May 9, 2025
    Webflow has some really great templates to get you started off on a great foot.
  • Assistant Producer
    Gov't/PS/Ed
    Education
    Review Source

    Webflow Offers Complete Control, But with a Steep Learning Curve

    5.0
    May 9, 2025
    I've enjoyed the customizability and flexibility of using Webflow. It is very detailed and provides deep functionality for advanced users.
  • Chief of Staff
    <50M USD
    Software
    Review Source

    Webflow's High Performance Balanced by Steep Learning Curve

    4.0
    May 5, 2025
    Webflow is fine. It works well and is reliable. My main complaint is that for a new user, understanding how to use the editor vs the designer is difficult.
  • Marketing Partner
    <50M USD
    Software
    Review Source

    Webflow's Latest AI Additions Enhance Functionalities Over the Years

    4.0
    Apr 30, 2025
    Webflow has improved quite a lot functionality wise in the last couple of years, especially their latest AI additions and the new component library (that we now use for our design system)
Showing Result 1-5 of 8

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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