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  1. Home
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  3. Webtrends Optimize
Logo of Webtrends Optimize

Webtrends Optimize

byWebtrends Optimize
in A/B Testing Tools
4.0

Overview

Product Information on Webtrends Optimize

Updated 13th October 2025

What is Webtrends Optimize?

Webtrends Optimize is a software designed for experimentation and conversion rate optimisation on digital platforms. It enables businesses to create, deploy, and analyse A/B testing, multivariate testing, split URL testing, and personalisation campaigns. The software helps users improve website effectiveness by providing actionable insights based on real-time visitor behaviours and data analysis. With integrations for analytics, tag management, and other marketing technologies, it supports automated segmentation and dynamic content delivery. The software addresses challenges in increasing conversion rates, understanding user journeys, and optimizing digital touchpoints without requiring extensive coding or development resources.

Webtrends Optimize Pricing

Webtrends Optimize software offers a pricing model that is typically structured based on usage and the scope of features required, such as the number of experiments, website traffic volume, and types of integrations. The software provides customized quotes tailored to business needs rather than fixed public pricing tiers.

Overall experience with Webtrends Optimize

CUSTOMER SERVICE & SUPPORT ASSOCIATE
1B - 3B USD, Banking
FAVORABLE

“Highlighting Powerful A/B Testing Features in Scalable Systems”

4.0
Dec 21, 2024
It is highly regarded for its robust A/B testing and personalization features, it scalability.
DIRECTOR
<50M USD, IT Services
CRITICAL

“Good Product an asset to your toolbox!”

3.0
Dec 11, 2023
It was a slightly confusing experience during procurement of the product.

About Company

Company Description

Updated 7th December 2023

Webtrends Optimize is a business enterprise that focuses on maximizing the return on investment from websites and other digital assets. It accomplishes this by aiding in formulating data-backed decisions. Features within its platform permit experimentation including AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations. These and other Conversion Rate Optimisation tools are available to its users. Webtrends Optimize aims at enhancing digital experiences and promotes open-ended experimentation, always prioritizing the customer. Its methodology is built on flexibility as per varying goals, objectives, and resources, intending to determine the most suitable approach for each scenario. The firm operates with direct client engagement and operates on a model that offers all tools and features without need for any additional upgrades.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2000
Head office location
Egham, United Kingdom
Number of employees
11 - 50
Website
https://www.webtrends-optimize.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Webtrends Optimize
Performance of Webtrends Optimize Across Market Features

Webtrends Optimize Likes & Dislikes

Like

Real-time result, user friendly interface, Advanced personalization

Like

Its easy to use when you get hold of it!

Like

Webstrend is an industry-leading testing tool, easy to use and no prior experience required, integrated with analytics tools for understanding better dashboards. it is a scalable solution that can be used for all sizes and types of websites and products.

Dislike

limited customization in reporting, complexity in large scale deployments, pricing

Dislike

The procurement process, I found it very confusing

Dislike

Webstrends is an expensive tool if compared to the industry, the reporting part is not that much easy.

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Peer Discussions

Webtrends Optimize Reviews and Ratings

4.0

(5 Ratings)

Rating Distribution

5 Star
20%
4 Star
60%
3 Star
20%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.8

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • CUSTOMER SERVICE & SUPPORT ASSOCIATE
    1B-10B USD
    Banking
    Review Source

    Highlighting Powerful A/B Testing Features in Scalable Systems

    4.0
    Dec 21, 2024
    It is highly regarded for its robust A/B testing and personalization features, it scalability.
  • MARKETING COMMUNICATION SPECIALIST
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Top trending AB testing tool to optimize website performance

    5.0
    Dec 12, 2023
    Webtrends is the best A/B testing tool that can help websites improve their search performance. also, it offers a wide range of multivariate testing features to enhance optimization.
  • Director of IT Services
    1B-10B USD
    Finance (non-banking)
    Review Source

    Webtrends provides options to test and improve web conversion outcomes.

    4.0
    Nov 21, 2023
    Webtrends has allowed us to build and manage complex tests against targeted marketing and user experiences while at the same time allowing to track metrics for improvements.
  • DIRECTOR
    <50M USD
    IT Services
    Review Source

    Good Product an asset to your toolbox!

    3.0
    Dec 11, 2023
    It was a slightly confusing experience during procurement of the product.
  • MARKETING MANAGER
    <50M USD
    Miscellaneous
    Review Source

    Excellent Support And Robust AB Testing Tool

    4.0
    Nov 22, 2023
    Great support team in helping set up our AB and multivariate testing campaigns on site. Started with a free plan before moving up to bigger plan which included the dedicated support team.
Showing Result 1-5 of 5

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