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  3. Wix Ecommerce
Logo of Wix Ecommerce

Wix Ecommerce

byWix
in E-Commerce Integration
4.3

Overview

Product Information on Wix Ecommerce

Updated 13th October 2025

What is Wix Ecommerce?

Wix Ecommerce is a software designed to enable businesses to create, manage, and operate online stores. The software provides tools for customizing storefronts, processing payments, tracking inventory, fulfilling orders, and managing customer interactions. Users can integrate various shipping and payment options while utilizing features for analytics, product listings, and marketing automation. Wix Ecommerce addresses business challenges related to online retail by simplifying the setup and management of digital storefronts, supporting vendors in selling physical and digital goods, and offering functionalities to streamline sales, inventory control, and transaction reliability.

Wix Ecommerce Pricing

Wix Ecommerce is a software that offers a subscription-based pricing model with several tiers based on features and business needs. Each tier includes a monthly or annual payment option, and the pricing varies according to available ecommerce functionalities and storage capacity. The software provides access to online store tools, payment integrations, and support, with feature sets increasing at higher price levels.

Overall experience with Wix Ecommerce

Operations Manager
<50M USD, Media
FAVORABLE

“Quick Ecommerce Launch Possible, Yet Issues With Advanced Customization And Add-Ons”

5.0
Jan 22, 2026
Super easy to use and has a great UI. Makes it very easy to quickly launch an ecommerce store with not a lot of web development experience. Most things are click and drag and there is a great library of stock images you can use to get started and live in a flash.
Operations Associate
50M - 250M USD, Media
CRITICAL

“Wix Offers Ease of Use But Faces Limitations in Customization Options”

3.0
Feb 5, 2026
Overall, the experience with Wix has been mediocre. It will do the job you need it to do which is build websites but the limitations are far too much. I’d say Wix is a good fit for people who are on a budget and need a store up and online.

About Company

Company Description

Updated 7th December 2023

Wix enables individuals and businesses to establish their professional web presence tailored to their requirements. The technology provided by Wix facilitates the process of building a personalized website, catering to both novice users and experienced experts. It offers an array of features and solutions promoting creative freedom in website design. Wix also maintains an extensive international user base and provides an open SDK, positioning itself as an attractive platform for partners, developers, web designers, and other online professionals to effectively showcase their applications and services.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Tel Aviv, Israel
Number of employees
1001 - 5000
Website
http://www.Wix.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Wix Ecommerce
Reviewer Insights for: Wix Ecommerce

Wix Ecommerce Likes & Dislikes

Like

Speed and simplicity are key. You can design, launch and hand off a store in just a few days and clients find it easy to manage themselves once they are given the reigns.

Like

1. It is very easy to use. It is one of the easiest platforms to get used to. 2. The pricing is affordable for all organization groups and they even have a higher tier for big businesses. Moreover, for a small fee you are getting a lot using wix 3. Wix has SEO friendly templates which are very helpful for a new user

Like

Easy modules setup as well as user experience.

Dislike

It reaches its limits pretty quickly and I found it challenging to integrate customer insight tools with those that worked with other CRM systems. They have a library of plugins but often the one you want is paid and doesn't work exactly how you need it too. I found the documentation for using their custom plugin stuff a bit tricky to get working.

Dislike

1. The customizability options are very limited. The pages dont allow custom codes that easily. 2. The breadth of services are lackluster. 3. Despite not being able to customize their templates too much, they even have limited number of templates to choose from.

Dislike

At some point when we need some customization it's difficult but as platform built for non coders it's okey.

Top Wix Ecommerce Alternatives

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4.2
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Peer Discussions

Wix Ecommerce Reviews and Ratings

4.3

(11 Ratings)

Rating Distribution

5 Star
45%
4 Star
36%
3 Star
18%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.1

Product Capabilities

4.1

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Operations Manager
    <50M USD
    Media
    Review Source

    Quick Ecommerce Launch Possible, Yet Issues With Advanced Customization And Add-Ons

    5.0
    Jan 22, 2026
    Super easy to use and has a great UI. Makes it very easy to quickly launch an ecommerce store with not a lot of web development experience. Most things are click and drag and there is a great library of stock images you can use to get started and live in a flash.
  • Operations Associate
    50M-1B USD
    Media
    Review Source

    Wix Offers Ease of Use But Faces Limitations in Customization Options

    3.0
    Feb 5, 2026
    Overall, the experience with Wix has been mediocre. It will do the job you need it to do which is build websites but the limitations are far too much. I’d say Wix is a good fit for people who are on a budget and need a store up and online.
  • ENTERPRISE BUSINESS SYSTEMS ANALYST
    50M-1B USD
    Miscellaneous
    Review Source

    All-In-One Website Solution Offers Simplicity But Limits Advanced Customization

    3.0
    Oct 28, 2025
    Great option if you're looking for an all-in-one solution for your website with minimal setup and a clean UI. Less flexibility for advanced workflows and integrations.
  • VP, PROCUREMENT
    <50M USD
    Services (non-Government)
    Review Source

    Functionality And Usability Rated Well Despite Restrictions In Advanced Custom Features

    5.0
    Jan 30, 2026
    Overall it's good in terms of the functionality and usablity of the platform to build and manage a website without having a coding knowledge.
  • SENIOR CLAIMS AUTO REPRESENTATIVE
    <50M USD
    Insurance (except health)
    Review Source

    Simple and Smooth Usage Noted With Positive Reception of Interface Design

    5.0
    Oct 23, 2025
    It was very fast and easy to use to sell internationally, with great security features
Showing Result 1-5 of 11

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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