Overview
Product Information on WordPress VIP
What is WordPress VIP?
WordPress VIP Pricing
Overall experience with WordPress VIP
“WordPress VIP Delivers Fast Editorial Workflows and Strong Developer Guardrails at Scale”
“WP VIP Custom Hooks Complicate Website Migration to Other Hosting Platforms”
About Company
Company Description
At Automattic, our goal is to make the web a better place. With products like WordPress.com, WooCommerce, Jetpack, Tumblr, and WordPress VIP, we help support customers through web hosting, e-commerce, security and backups, enterprise infrastructure, and more. WordPress VIP is Automattic's solution for enterprise customers. Built on WordPress, WordPress VIP empowers more content creators to build more content for more segments faster and deliver it across all their digital channels. Its built-in content analytics powered by Parse.ly makes working with data easy for marketers, giving them the insights they need to focus their content strategy and prove ROI. And with the platform’s enterprise-grade security and reliability they can be confident that they’re building on a solid, scalable foundation. WordPress VIP makes content marketing more effective so content teams can move with greater agility and drive more growth.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About WordPress VIP
Reviewer Insights for: WordPress VIP
Deciding Factors: WordPress VIP Vs. Market Average
Performance of WordPress VIP Across Market Features
WordPress VIP Likes & Dislikes
What I like most about WordPress VIP is the combination of editorial speed and enterprise guardrails. Editors get familiar WordPress workflows, scheduled publishing, granular roles, and fast previews, so content moves quickly. Performance is excellent thanks to VIPs CDN, caching, and image optimization, which keeps pages fast during traffic spikes. On the engineering side, VIPs curated plugin set, code review, and CI controls raise quality and reduce production risk. Security posture and monitoring are strong, and support is responsive with practical guidance on performance and architecture. The headless option pairs well with React or Next, letting us keep WordPress as the CMS while delivering a modern front end. The result is a platform where content teams can ship confidently and developers can maintain stability.
Read Full ReviewThe simplicity and ease-of-use is unmatched in enterprise level website hosting. Powerful capabilities with easy-to-use tooling and strong documentation make any task with VIP a breeze. Rarely is powerful software also easy to use, and I really appreciate the hard work that's been put in to making their tools enjoyable to use. WordPress VIP has a very robust toolset within their CLI, along with a powerful API and stellar documentation. This makes self-service and automation a breeze.
Read Full Review
The environment is highly opinionated. Plugin and theme choices are curated, so common community plugins are blocked or replaced, which can force refactors and extend timelines for migrations. Deployments require disciplined pipelines. You cannot install from wp-admin or push quick fixes on the server, and code review gates plus read-only filesystems mean even small tweaks go through PRs and reviews, which adds overhead. Costs are premium. Pricing scales with traffic and environments, and bandwidth or image processing overages can surprise you if you have campaigns or seasonal spikes. Caching and CDN nuance. Edge cache rules, preview behavior, and personalized content sometimes need custom headers or purges, and cache invalidation across regions is not always instantaneous. Observability is good but not complete. Access to raw logs, slow SQL visibility, and load-test tooling usually need coordination with VIP or third-party services, which can slow deep performance investigations.
Read Full ReviewWhen it came time to migrate to another platform, the existing WP VIP hooks had to be stripped out. It felt a bit like those hooks were implemented to keep clients married to the WP VIP service.
Read Full ReviewThe main issues we've had with the WordPress VIP product primarily revolve around traffic management. 1. There is no way to explore your traffic without using log shipping and manually ingesting the logs. We've had a lot of issues with bad traffic, but without spending a lot of time investigating logs, we don't have any way to review what type of traffic is hitting the platform. 2. Poor Traffic Management Tools - Even if we did identify errant traffic, there are very few tools to limit the types of traffic that reach the application. 3. WAF not mitigating high traffic events - We've had a few high-traffic incidents on endpoints like wp-login which caused issues with our application. These are events that should have been mitigated via an application firewall and were not.
Read Full ReviewTop WordPress VIP Alternatives
Peer Discussions
WordPress VIP Reviews and Ratings
- DIRECTOR50M-1B USDHealthcare and BiotechReview Source
WordPress VIP Delivers Fast Editorial Workflows and Strong Developer Guardrails at Scale
Our overall experience with WordPress VIP has been strong for enterprise publishing at scale. Performance, uptime, and global caching are excellent, and the platform’s security posture, code reviews, and deployment controls keep quality high without slowing editors. Editorial teams appreciate familiar WordPress workflows with roles, revisions, previews, and scheduled publishing. Image optimization, CDN delivery, and built-in caching make pages feel fast even during traffic spikes. The environment is intentionally opinionated. Plugins and themes are curated, and CI pipelines enforce standards. That constraint pays off in stable and predictable releases, but developers need to plan for VIP-approved alternatives and follow the review process. Support has been responsive and proactive, especially for performance tuning and security questions. The headless option with VIP’s CDN works well for teams moving to React or Next while keeping WordPress as the CMS. The cost is a premium and best justified when you have meaningful traffic, brand risk, or compliance needs. Analytics and observability are solid, though we often pair VIP with our own dashboards for deeper engagement and SEO reporting. Migrations were straightforward once we cleaned up legacy plugins and tightened up custom code. Overall, WordPress VIP gives content teams speed and developers guardrails, resulting in a stable, fast, and secure publishing stack. - Engineer50M-1B USDTravel and HospitalityReview Source
Undisputed Top WordPress Hosting Platform
Navigating managing our own infrastructure was a constant strain on our development team until we migrated to WordPress VIP. They were exceptionally helpful during the migration process and have proven to be invaluable partners to our business. Their quick response and attention to detail has made working with WordPress VIP a pleasure. WordPress VIP has also been open to feedback and has pushed through several technical updates that were essential for our business. We're excited to continue to push forward and explore the future of web development hand-in-hand with WordPress VIP. Since we've migrated to VIP, we've had significantly less downtime and alerts. There's no substitute for the peace-of-mind a robust infrastructure can provide. To my knowledge, we've had 0 site downtime as a result of the WordPress VIP infrastructure, to the delight of our clients. Additionally, no one is woken up in the middle of the night due to alerts from failing infrastructure. Any issues that have arisen are either quickly addressed by their support team or handled by their technical account manager. Our specific setup presented its own unique challenges, but WordPress VIP has been quick to respond to any shortcomings we've found in their platform with prompt updates. Now that we're over a year on and settled in, WordPress VIP has remained an invaluable partner. They're constantly helping us keep up on both the cutting edge of WordPress and web development, and we're really excited to continue our partnership in the future. - IT Manager1B-10B USDTelecommunicationReview Source
WordPress Team Delivers Reliable Service but Consumption-Based Pricing Raises Concerns
The Automattic / WordPress Team is always available & patient in assisting our organisation's requests relating to our WordPress websites. Whether that be on boarding, implementation or support that the WordPress team helps us with. We are always kept up to date on current technological developments, notified when there are security concerns that need to be addressed and their whole DevOps workflow is optimised for consistent end to end website deployment that any enterprise should consider. Not the classic "web designer" approach in WordPress but but a solid, mature and ever improving platform to push code to update your website, view usage, view sub entity details and sites. If there is a question or feature needed just drop a ticket to their support team and they will gladly assist. It is a different approach to looking at WordPress at an enterprise level and with this provider, you know you’re getting the best when it comes to performance and scalability across the ecosystem. - Lead Software Developer, CMS50M-1B USDMediaReview Source
WordPress VIP Offers Robust Dashboard and Adaptive Support for Enterprises
The enterprise level service WordPress VIP provides on top of continuously adding new features and improvements makes this a very beneficial vendor. Support is also quick and adaptive to suit any company's needs. - Marketing Manager1B-10B USDSoftwareReview Source
Dedicated Account Management Mitigates Issues With Headless Needs and Cost Transparency
Overall, I'm very pleased with WPVIP. The hosting service has been stable and reliable, which is essential for our marketing websites. While we encountered a few minore challenges during negotiations and service discussions, our account manager was extremely helpful in bridging gaps an.