• HOME
  • CATEGORIES

    • CATEGORIES

    • Application Development

      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • View All
    • Artificial Intelligence

      • Generative AI Knowledge Management Apps/General Productivity
      • AI Code Assistants (Transitioning to AI Coding Agents)
      • AI Application Development Platforms
      • Artificial Intelligence Applications in IT Service Management (Transitioning to AI Applications in IT Service Management)
      • Conversational AI Platforms
      • View All
    • Cloud Computing

      • Backup and Data Protection Platforms
      • Cloud Database Management Systems
      • Strategic Cloud Platform Services
      • Server Virtualization (Transitioning to Server Virtualization Platforms)
      • Hybrid Cloud Storage
      • View All
    • Customer Relationship Management

      • Contact Center as a Service
      • CRM Customer Engagement Center
      • Digital Experience Platforms
      • Web Content Management
      • Field Service Management
      • View All
    • Data and Analytics

      • Analytics and Business Intelligence Platforms
      • Data Science and Machine Learning Platforms (Transitioning to AI Platforms For Data Science and Machine Learning)
      • Data Integration Tools
      • Process Mining Platforms (Transitioning to Process Intelligence Platforms)
      • Augmented Data Quality Solutions
      • View All
    • Education

      • Manager and Leadership Training
      • Corporate Learning Technologies
      • eLearning Authoring Tools
      • Higher Education Student Information System Software as a Service (Transitioning to Higher Education SaaS Student Information Systems)
      • Digital Learning Content Providers
      • View All
    • Enterprise Networking and Communications

      • Unified Communications as a Service
      • Global WAN Services
      • SD-WAN
      • Intranet Packaged Solutions
      • Edge Distribution Platforms
      • View All
    • Finance

      • Expense Management Software
      • Financial Planning Software
      • Financial Close and Consolidation Solutions
      • Cloud Financial Management Tools
      • Accounts Payable Applications
      • View All
    • Healthcare and Life Sciences

      • Medical Device Security Solutions (Transitioning to Medical Device Risk Management Platforms)
      • Health Navigation Solutions
      • Claim Editor Software
      • Revenue Cycle Management Software (Transitioning to Revenue Cycle Management Solutions)
      • Digital Health Platforms (Transitioning to Healthcare Provider Industry Cloud Platforms)
      • View All
    • Human Resources

      • Employee Recognition and Reward Systems
      • Workforce Management Applications (Transitioning to Workforce Management (WFM) Technology)
      • Digital Employee Experience Management Tools
      • Talent Acquisition (Recruiting) Suites
      • Cloud HCM Suites for Regional and/or Sub-1,000 Employee Enterprises
      • View All
    • IT Infrastructure and IoT

      • Enterprise Wired and Wireless LAN Infrastructure (Transitioning to Enterprise Wired and Wireless LAN)
      • Endpoint Management Tools
      • IT Service Management Platforms
      • Container Management
      • Infrastructure Monitoring Tools
      • View All
    • IT Security

      • Endpoint Protection Platforms
      • Managed Detection and Response
      • Email Security
      • Security Information and Event Management
      • Security Awareness Computer-Based Training
      • View All
    • Legal

      • Contract Life Cycle Management
      • Electronic Signature
      • Governance, Risk and Compliance Tools, Assurance Leaders
      • Compliance Monitoring Solutions
      • Corporate Governance Services
      • View All
    • Manufacturing

      • Enterprise Asset Management Software
      • Manufacturing Execution Systems
      • Global Industrial IoT Platforms
      • PLM Software in Discrete Manufacturing Industries
      • Computer-Aided Design (CAD) Software
      • View All
    • Marketing

      • Video Editing Software
      • Email Marketing
      • Multichannel Marketing Hubs
      • Customer Data Platforms
      • Event Marketing and Management Platforms
      • View All
    • Productivity and Collaboration

      • Document Management
      • Visual Collaboration Applications
      • Collaborative Work Management
      • Knowledge Management (KM) Software
      • Meeting Solutions
      • View All
    • Public Sector and Government

      • Cloud-Based ERP for U.S. Local Government
      • Government Budgeting and Planning Solution
      • Citizen Service Delivery
      • Government ERP Solutions
      • Government Contracting Software
      • View All
    • Retail

      • Digital Commerce
      • Digital Commerce Payment Vendors (Transitioning to Digital Commerce Payment Platforms)
      • Retail Assortment Management Applications: Long Life Cycle Products
      • Retail Workforce Management Applications (Transitioning to Retail Workforce Management Technology)
      • Digital Shelf Analytics
      • View All
    • Sales

      • Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
      • Revenue Intelligence (Transitioning to Revenue Action Orchestration)
      • Revenue Enablement Platforms
      • Configure, Price and Quote Applications
      • Sales Performance Management
      • View All
    • Supply Chain Management

      • Supply Chain Planning Solutions
      • Transportation Management Systems
      • Real-Time Transportation Visibility Platforms
      • Warehouse Management Systems
      • Supply Chain Strategy, Planning and Operations Consulting
      • View All
    • Utilities

      • Geospatial Information Systems for Energy and Utilities
      • Mobile Workforce Management Software for Utilities (Transitioning to Mobile Workforce Management Solutions for Power and Utilities)
      • Energy Management and Optimization Systems
      • Energy Trading and Risk Management
      • Advanced Distribution Management Systems
      • View All
    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

      • Application Development
      • Artificial Intelligence
      • Cloud Computing
      • Customer Relationship Management
      • Data and Analytics
      • Education
      • Enterprise Networking and Communications
      • Finance
      • Healthcare and Life Sciences
      • Human Resources
      • IT Infrastructure and IoT
      • IT Security
      • Legal
      • Manufacturing
      • Marketing
      • Productivity and Collaboration
      • Public Sector and Government
      • Retail
      • Sales
      • Supply Chain Management
      • Utilities
      Browse All Categories

      Application Development

      68 markets
      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • API Management
      • Enterprise Low-Code Application Platforms
      • Robotic Process Automation
      • DevOps Platforms (Transitioning to DevSecOps Platforms)
      • Business Process Automation Tools
      • Enterprise Architecture Tools
      • Business Orchestration and Automation Technologies
      • Custom Software Development Services
      • Code Review Tools
      • Digital Adoption Platforms
      • Domain Registrars
      • Public Cloud IT Transformation Services (Transitioning to Public Cloud Optimization and Transformation Services)
      • Game Engine Software
      • Website Builders
      • Developer Productivity Insight Platforms
      • AI Agents for Application Developers
      • Application Platforms (Transitioning to Cloud-Native Application Protection Platforms)
      • Feature Management
      • Application Crowdtesting Services
      • Test Data Management
      • API Generation Software
      • Prototyping Software
      • Code Modernization Tools
      • Mobile App Analytics
      • Application Testing Services, Worldwide (Transitioning to Quality Engineering Services)
      • Digital Twin of an Organization Platforms
      • Application Integration Platforms
      • Event Brokers
      • Virtual Reality Development Software
      • Green Software Engineering
      • Independent Third-Party Software Support of Megavendors
      • Microsoft 365 Implementation and Support Services
      • BPM-Platform-Based Case Management Frameworks
      • Microsoft Product Support Services
      • Application Development Life Cycle Management (Transitioning to DevOps Platforms)
      • Product Roadmapping Tools for Software Engineering
      • Multiexperience Development Platforms
      • Application Portfolio Management Tools
      • Application Composition Platform
      • Internal Developer Portals
      • Cloud Development Environments
      • Load Testing Tools
      • AI Agent Development Platforms for Software Engineering
      • Blockchain Consulting and Proof-of-Concept Development Services
      • B2B Gateway Software
      • Citizen Application Development Platforms
      • Mobile Application Testing Services
      • Mobile Development Frameworks (Transitioning to Web and Mobile Development Frameworks)
      • SAP S/4HANA Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Oracle Cloud Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • SAP Application Services, Worldwide
      • SAP SuccessFactors Service Providers (Transitioning to Cloud ERP Services)
      • Service Mesh
      • Business-Outcome-Driven Enterprise Architecture Consulting (Retired)
      • Oracle Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Rapid Mobile App Development Tools
      • SAP Selective Test Data Management Tools
      • Value Stream Management Platforms
      • Augmented Reality Development Software
      • Blockchain as a Service
      • Mobile Application Management (Transitioning to Endpoint Management Tools)
      • Mobile Back-End Services
      • R&D Outsourcing Providers
      View More
  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Workfront
Logo of Workfront

Workfront

byAdobe
in
4.1
Market Presence: Project and Portfolio Management, Collaborative Work Management

Overview

Product Information on Workfront

Updated 19th February 2025

What is Workfront?

Workfront, fueled by the power of Adobe, serves as a marketing system of record for organizations, encompassing campaign planning and management, core workflow execution capabilities, and automations and integrations. Workfront's integrations with Adobe Experience Cloud and Creative Cloud solutions provide seamless connectivity across your Adobe tech stack, allowing organizations to centralize all planning activities and decision-making processes from a single, central point. This enables a holistic view of work to streamline execution and bring content to market faster. Additionally, it facilitates creative collaboration, automated review workflows, and auditable approvals, while aligning work to best practices using templates, automation, and enterprise-ready AI.

Workfront Pricing

Adobe Workfront offers three plans: Select, Prime, and Ultimate, each with targeted add-ons to meet diverse business needs. The Select plan provides essential work management capabilities for collaboration and execution. The Prime plan includes all Select features plus advanced strategic planning and security. The Ultimate plan encompasses all Prime features, adding automation, goal alignment, and scenario planning.

Workfront Product Images

Canvas Dashboard
Canvas Dashboard
Request Queue
Request Queue
Ai-assisted brief
Ai-assisted brief

Overall experience with Workfront

Director of Operations
50M - 250M USD, Media
FAVORABLE

“Reporting Flexibility Praised While Transparency, Documentation, And Asset Tracking Needs Improvement”

4.0
Nov 17, 2025
I have used Workfront for 6 years, and it has been an amazing tool for project management, insight, and our system of record. It is a broad tool, and I often tell people, "If there's one way to do something in Workfront, there's probably three more". The ability to allow users to custom-craft their own reports and develop their own bespoke environment has been invaluable. Some pain points arise from a lack of in-depth documented training material (it is mostly broadly addressing the issues for which we're troubleshooting), which usually results in lengthy deep-dives into Experience League to try to glean information from community comments and questions, which often tend to not have responses from Admins, experts, or have clear-cut solutions to our common problems.
Group Product Manager
500M - 1B USD, Miscellaneous
CRITICAL

“Ongoing Communication Issues and Documentation Gaps equals frustration for system admins”

2.0
Dec 2, 2025
Adobe's communication is astonishingly poor. It amazes me how little information they provide, how reticent they are at sharing status updates of important matters that impact work on our side of the tool. We love the product, but abhor the business. With each product release we encounter issues that cause my team to be taken away from the work that supports our marketing organization.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Do You Manage Peer Insights at Adobe?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Workfront
Deciding Factors: Workfront Vs. Market Average
Performance of Workfront Across Market Features

Workfront Likes & Dislikes

Like

- Connectivity and flexibility in reporting and dashboard use, to keep users' experiences less granular, and more streamlined in performing tedious admin work alongside their day-to-day functions - Consolidation of requests, tasks, briefs, etc. to alleviate multiple systems with numerous documents or processes floating around. - Staged review and approvals with multiple checks along the way to streamline creative and marketing workflows.

Like

We have been using Workfront for almost 10 years and have been able to customize it to a degree that it works very well for our organization. Our instance has been held up as a showcase for other business units seeking workflow management. The product out of the box is limited, but with creative thinking and Fusion we have made the product support us in a very effective ways.

Like

meaningful reporting using multiple custom data points that are relevant to our business ease of communication and visibility of projects/tasks across the organization customizable permissions that allow for strategic viewing/managing permissions for different user types and groups

Dislike

- Lack of transparency into road-mapped features; teasing functionality, but dropping without much notification - Seemingly hoarded documentation and deep-discussion platforms, with little to no training or informational communities outside of the Experience League, which tends to not yield much in the way of issue-specific troubleshooting - Lack of physical asset tracking, such as equipment, room scheduling, or asset checkout. In a marketing production environment, the ability to schedule and track physical resources is a major aspect.

Dislike

lack of documentation to support system admins, lack of documentation to support end-users, inability to capture and retain time stamps, and the many issues caused by Adobe improvements without clear documentation to help offset the disruptions caused by permissions misalignment, data field removals, and Adobe's unwillingness to allow us to test drive new products like Planning and AI.

Dislike

sometimes the amount of customizations available are really overwhelming when it comes to user and project setup.

Top Workfront Alternatives

Logo of Asana
1. Asana
4.6
(160 Ratings)
Logo of Smartsheet
2. Smartsheet
4.6
(99 Ratings)
Logo of Jira
3. Jira
4.4
(82 Ratings)
View All Alternatives

Peer Discussions

Workfront Reviews and Ratings

Showing data for 59 ratings and reviews for Marketing Work Management Platforms market. View all 465 ratings and reviews across markets for a complete picture.

4.1

(59 Ratings)

Rating Distribution

5 Star
27%
4 Star
58%
3 Star
14%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.8

Integration & Deployment

3.9

Service & Support

3.9

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Director of Operations
    50M-1B USD
    Media
    Review Source

    Reporting Flexibility Praised While Transparency, Documentation, And Asset Tracking Needs Improvement

    4.0
    Nov 17, 2025
    I have used Workfront for 6 years, and it has been an amazing tool for project management, insight, and our system of record. It is a broad tool, and I often tell people, "If there's one way to do something in Workfront, there's probably three more". The ability to allow users to custom-craft their own reports and develop their own bespoke environment has been invaluable. Some pain points arise from a lack of in-depth documented training material (it is mostly broadly addressing the issues for which we're troubleshooting), which usually results in lengthy deep-dives into Experience League to try to glean information from community comments and questions, which often tend to not have responses from Admins, experts, or have clear-cut solutions to our common problems.
  • Group Product Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Ongoing Communication Issues and Documentation Gaps equals frustration for system admins

    2.0
    Dec 2, 2025
    Adobe's communication is astonishingly poor. It amazes me how little information they provide, how reticent they are at sharing status updates of important matters that impact work on our side of the tool. We love the product, but abhor the business. With each product release we encounter issues that cause my team to be taken away from the work that supports our marketing organization.
  • Operations Manager
    1B-10B USD
    Manufacturing
    Review Source

    Extensive Customization Options Can Lead to Complexity, but thoughtful planning makes it worth it

    5.0
    Nov 21, 2025
    Workfront allows for an incredibly deep ability to customize our system for all of our users. The level of insight helps give us information to make nuanced business decisions, and the ability to connect with other Adobe products makes workstreams flow smoothly.
  • EXECUTIVE DIRECTOR MARKETING
    <50M USD
    Media
    Review Source

    Team Collaboration and Workload Management Balanced by Learning Curve and Load Times

    4.0
    Nov 11, 2025
    Using Adobe Workfront is very helpful for my daily work, Easily tracking my projects in one place,which helps me in less confusion and also save my time.as i used it first time it may be complicated but when i know about this it became easy for me.
  • MARKETING WRITER
    50M-1B USD
    Miscellaneous
    Review Source

    Excellent Project Management Tool for Marketing Teams

    4.0
    Sep 25, 2025
    We found the implementation process a bit arduous but once set up, it's so great and saving our team a ton of time! Easy to collaborate, set up projects, and offer feedback on designed resources.
...
Showing Result 1-5 of 65

Recommended Gartner Research

  • Critical Capabilities for Marketing Work Management Platforms
  • Magic Quadrant for Marketing Work Management Platforms

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.