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  1. Home
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  3. Adobe Target
Logo of Adobe Target

Adobe Target

byAdobe
in
5.0
Market Presence: Personalization Engines, A/B Testing Tools

Overview

Product Information on Adobe Target

Updated 13th October 2025

What is Adobe Target?

Adobe Target is a software designed to enable organizations to optimize digital experiences through testing, personalization, and automated decisioning. The software provides capabilities such as A/B and multivariate testing, rules-based and AI-powered personalization, and audience targeting. It allows businesses to modify content and offers to different segments, helping to improve user engagement and conversion rates. Adobe Target integrates with other solutions to leverage user data, supporting real-time optimization across web and mobile platforms. The software addresses the business problem of delivering relevant content and experiences to users, aiming to increase the effectiveness of digital marketing strategies through data-driven insights and automated actions.

Adobe Target Pricing

Adobe Target is a software that offers a pricing model structured around volume-based tiers and custom plans depending on the number of monthly users, traffic volume, and personalization capabilities required. The software typically requires organizations to contact the provider for a tailored quote based on specific business needs and usage levels.

Overall experience with Adobe Target

MARKETING MANAGER
30B + USD, Finance (non-banking)
FAVORABLE

“Real-Time Targeted Experiences Enhanced by A/B Testing and AI Integration”

5.0
Jan 29, 2026
Great optimization and personalization tool that delivers targeted experiences at scale and in real time when combined with Adobe Experience Platform.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Target

Adobe Target Likes & Dislikes

Like

A/B testing and AI features

Dislike

scope to improve in UI functionality

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Peer Discussions

Adobe Target Reviews and Ratings

Showing data for 1 ratings and reviews for E-commerce optimization services market. View all 360 ratings and reviews across markets for a complete picture.

5.0

(1 Rating)

Rating Distribution

5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

0.0

Integration & Deployment

5.0

Service & Support

4.0

Product Capabilities

4.0

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  • MARKETING MANAGER
    10B+ USD
    Finance (non-banking)
    Review Source

    Real-Time Targeted Experiences Enhanced by A/B Testing and AI Integration

    5.0
    Jan 29, 2026
    Great optimization and personalization tool that delivers targeted experiences at scale and in real time when combined with Adobe Experience Platform.
Showing Result 1-1 of 1

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