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Shopify

byShopify
in
4.5
2025
Market Presence: Digital Commerce, E-Commerce Integration

Overview

Product Information on Shopify

Updated 13th October 2025

What is Shopify?

Shopify is a software that enables businesses to create, customize, and manage online stores. The software provides tools for managing products, processing payments, handling shipping, and tracking inventory. It supports integration with various third-party applications and sales channels to streamline ecommerce operations. Shopify offers features for website design, marketing, analytics, and customer engagement, allowing businesses to sell products online and in physical locations. The software addresses business needs related to digital storefront setup, transaction management, and growth across multiple channels while offering scalability for businesses of different sizes.

Shopify Pricing

Shopify is a software that offers a subscription-based pricing model with multiple plans typically billed monthly or annually Users can choose from different tiers which provide varying levels of features such as online store capabilities payment processing shipping and customer support There may also be additional transaction fees depending on the selected plan and payment provider Usage-based and add-on costs can apply for extra services and applications beyond the standard plan features

Overall experience with Shopify

DIGITAL DIRECTOR
<50M USD, Consumer Goods
FAVORABLE

“Great e-commerce platform with the ability to grow your business and strategically analyse your results with its comprehensive dashboards.”

5.0
Nov 13, 2025
Great e-commerce website - which allows us to offer a great e-commerce template for our customers, all the way from start-ups to big e-commerce stores. It is cost effective and its data reporting dashboard is great with lots of plug-ins and add-ons which dont require a development team to implement.
DIRECTOR OF SUPPLY CHAIN
250M - 500M USD, Healthcare and Biotech
CRITICAL

“Ease of Use and App Connectivity Highlighted, While Cost Raises Concerns”

3.0
Nov 27, 2025
shopify is easy to use, and has a large spectrum of apps connected. it is however quite expensive.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Digital Commerce

About Company

Company Description

Updated 10th May 2024

Shopify is a worldwide commerce organization that offers essential tools to initiate, propagate, advertise, and maintain a retail enterprise of any scale. It improves commerce with a platform that is designed for dependability, providing an enhanced shopping experience for consumers globally. Shopify supports numerous businesses in over 175 countries.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Ottawa, Canada
Number of employees
10001+
Website
https://www.shopify.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Shopify
Reviewer Insights for: Shopify
Deciding Factors: Shopify Vs. Market Average
Performance of Shopify Across Market Features

Shopify Likes & Dislikes

Like

Its reporting dashboard - in the back end there are lots of reports to be able to look at revenue by source / traffic. It's easy to use CMS and functionality - compared to other providers its really simple to use and even the most non-digital savvy customers find they can use this with ease which we love. The pricing structure is really clear and easy to sell on to our customers with set prices and no hidden surcharges. Setting up GA4 and e-commerce tracking via Shopify is really easy and can be done from within the CMS by connecting GA4.

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Like

eady to use and start, and good connection with multitude of apps.

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Like

I appreciate how easy it is for non-technical teams to set up and manage a store. The platform is intuitive, reliable and supported by a strong app ecosystem that allows customization without heavy development work. Shopify scales well as volumes grow, which is particularly valuable in a fast-paced startup environment.

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Dislike

The only thing that we have really found with Shopify is that the Core Web Vitals can struggle to score green across the board. This is because of the easy coding and plug-in additions of the site, which is also one of the positives of using Shopify.

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Dislike

it is not very flexible or as customizable as other platforms. it is extremely expensive if you had options to the plan.

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Dislike

More advanced configurations - such as complex reporting, highly customized checkout flows, or multi-market setups - often depend on third-party apps or developer support. While these integrations work, they increase complexity and overall maintenance costs over time.

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Peer Discussions

Shopify Reviews and Ratings

4.5

(578 Ratings)

Rating Distribution

5 Star
51%
4 Star
45%
3 Star
3%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Planning & Transition

4.3

Delivery & Execution

4.7

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • DIGITAL DIRECTOR
    <50M USD
    Consumer Goods
    Review Source

    Great e-commerce platform with the ability to grow your business and strategically analyse your results with its comprehensive dashboards.

    5.0
    Nov 13, 2025
    Great e-commerce website - which allows us to offer a great e-commerce template for our customers, all the way from start-ups to big e-commerce stores. It is cost effective and its data reporting dashboard is great with lots of plug-ins and add-ons which dont require a development team to implement.
  • EXPERT OPERATIONS ASSOCIATE
    50M-1B USD
    Healthcare and Biotech
    Review Source

    A scalable and well-supported e-commerce platform that balances usability with flexibility

    4.0
    Oct 16, 2025
    Our overall experience with Shopify has been positive. The platform delivers strong performance, scalability, and a user-friendly interface that supports fast execution without compromising reliability. While some advanced customizations require additional apps, Shopify's ecosystem, documentation, and partner network make it a dependable and efficient solution for growing businesses.
  • OPERATIONS ASSOCIATE
    50M-1B USD
    Retail
    Review Source

    Shopify Provides Seamless Integration for Order Processing and Retail Storefront Connection

    5.0
    Nov 14, 2025
    Shopify is the easiest to use E-Commerce integration software between our order processing systems and two of our online stores.
  • DIRECTOR
    <50M USD
    Services (non-Government)
    Review Source

    Shopify Delivers Reliable Power and Performance With Simple Set Up and Integrations

    5.0
    Nov 12, 2025
    By far the best eCommerce platform for B2C. Shopify is seamless, from the payment gateways, marketing channels, sales channels and the library of additional apps it makes eCommerce accessible to anyone.
  • MARKETING ASSOCIATE
    <50M USD
    Retail
    Review Source

    Simple Navigation and User-Friendly Design

    5.0
    Jan 7, 2026
    The main reasons I give the rating are that Shopify is easy to use and very easy to get the hang of for new users. I use it every day from looking at orders to making sure collections on our site are up to date.
...
Showing Result 1-5 of 582

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  • Magic Quadrant for Digital Commerce

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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