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  3. Shopify
Logo of Shopify

Shopify

byShopify
in
4.5
2025
Market Presence: Digital Commerce, E-Commerce Integration

Overview

Product Information on Shopify

Updated 13th October 2025

What is Shopify?

Shopify is a software that enables businesses to create, customize, and manage online stores. The software provides tools for managing products, processing payments, handling shipping, and tracking inventory. It supports integration with various third-party applications and sales channels to streamline ecommerce operations. Shopify offers features for website design, marketing, analytics, and customer engagement, allowing businesses to sell products online and in physical locations. The software addresses business needs related to digital storefront setup, transaction management, and growth across multiple channels while offering scalability for businesses of different sizes.

Shopify Pricing

Shopify is a software that offers a subscription-based pricing model with multiple plans typically billed monthly or annually Users can choose from different tiers which provide varying levels of features such as online store capabilities payment processing shipping and customer support There may also be additional transaction fees depending on the selected plan and payment provider Usage-based and add-on costs can apply for extra services and applications beyond the standard plan features

Overall experience with Shopify

Chief Marketing Officer
<50M USD, Software
FAVORABLE

“Shopify Simplifies Ecommerce Setup But Has Limitations in Customisation Depth”

4.0
Jan 23, 2026
I do believe if you're building an ecommerce store and your budget permits, then Shopify is a no brainer. It gets the essentials right for setting up an online store. The storefront templates work well enough and the checkout process is solid. I've found that the app ecosystem fills in most of the gaps for features that aren't built in natively. You probably need to ask yourself if you really need a feature if it falls outside of that. Where it falls short is in customisation depth. When clients wanted specific workflows or data structures that didn't fit Shopify's model, we hit walls. The pricing also scales up quickly once you need features beyond the basics. Support was responsive for straightforward issues but struggled with technical edge cases.
MARKETING ASSOCIATE
50M - 250M USD, Services (non-Government)
CRITICAL

“User-Friendly Platform With Performance Insights But Restricted SEO Flexibility”

3.0
Jan 29, 2026
Very little customization, lots of features that prohibit SEO results that need workarounds like how they generate Schema or reviews. However, it is very user friendly and easy to see performance metrics

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Digital Commerce

About Company

Company Description

Updated 26th February 2025

Shopify is a worldwide commerce organization that offers essential tools to initiate, propagate, advertise, and maintain a retail enterprise of any scale. It improves commerce with a platform that is designed for dependability, providing an enhanced shopping experience for consumers globally. Shopify supports numerous businesses in over 175 countries.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Ottawa, Canada
Number of employees
10001+
Website
https://www.shopify.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Shopify
Deciding Factors: Shopify Vs. Market Average
Performance of Shopify Across Market Features

Shopify Likes & Dislikes

Like

The hosted infrastructure means you don't worry about server management or PCI compliance, which simplifies the technical overhead (so some saving and good if you don't stick with support suppliers). The checkout flow is optimised and converts reasonably well out of the box without much tweaking. People will find it familiar too. The app store provides access to third-party tools for shipping, marketing, and inventory management when native features don't cover everything which has solved most my headaches for requests. The admin interface is straightforward enough that non-technical users can manage products and orders without constant support.

Like

Performance metrics, user-friendly, intergrates well with external platforms, easy to manage listings

Like

Its reporting dashboard - in the back end there are lots of reports to be able to look at revenue by source / traffic. It's easy to use CMS and functionality - compared to other providers its really simple to use and even the most non-digital savvy customers find they can use this with ease which we love. The pricing structure is really clear and easy to sell on to our customers with set prices and no hidden surcharges. Setting up GA4 and e-commerce tracking via Shopify is really easy and can be done from within the CMS by connecting GA4.

Dislike

The template system locks you into certain structural patterns that are hard to break out of when client needs diverge. Transaction fees on lower tier plans add up and feel punitive compared to the subscription cost. The native reporting is surface level, so you end up needing additional tools for actual business intelligence. All part of working with such a big and locked in platform, but also delivers the pros and keeps things simple.

Dislike

Can cause SEO issues, lots of custom code overrrides other codes, little customization available, limited by CMS presets

Dislike

The only thing that we have really found with Shopify is that the Core Web Vitals can struggle to score green across the board. This is because of the easy coding and plug-in additions of the site, which is also one of the positives of using Shopify.

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Peer Discussions

Shopify Reviews and Ratings

4.5

(587 Ratings)

Rating Distribution

5 Star
51%
4 Star
44%
3 Star
4%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Planning & Transition

4.3

Delivery & Execution

4.7

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Chief Marketing Officer
    <50M USD
    Software
    Review Source

    Shopify Simplifies Ecommerce Setup But Has Limitations in Customisation Depth

    4.0
    Jan 23, 2026
    I do believe if you're building an ecommerce store and your budget permits, then Shopify is a no brainer. It gets the essentials right for setting up an online store. The storefront templates work well enough and the checkout process is solid. I've found that the app ecosystem fills in most of the gaps for features that aren't built in natively. You probably need to ask yourself if you really need a feature if it falls outside of that. Where it falls short is in customisation depth. When clients wanted specific workflows or data structures that didn't fit Shopify's model, we hit walls. The pricing also scales up quickly once you need features beyond the basics. Support was responsive for straightforward issues but struggled with technical edge cases.
  • DIGITAL DIRECTOR
    <50M USD
    Consumer Goods
    Review Source

    Great e-commerce platform with the ability to grow your business and strategically analyse your results with its comprehensive dashboards.

    5.0
    Nov 13, 2025
    Great e-commerce website - which allows us to offer a great e-commerce template for our customers, all the way from start-ups to big e-commerce stores. It is cost effective and its data reporting dashboard is great with lots of plug-ins and add-ons which dont require a development team to implement.
  • EXPERT OPERATIONS ASSOCIATE
    50M-1B USD
    Healthcare and Biotech
    Review Source

    A scalable and well-supported e-commerce platform that balances usability with flexibility

    4.0
    Oct 16, 2025
    Our overall experience with Shopify has been positive. The platform delivers strong performance, scalability, and a user-friendly interface that supports fast execution without compromising reliability. While some advanced customizations require additional apps, Shopify's ecosystem, documentation, and partner network make it a dependable and efficient solution for growing businesses.
  • Operations Manager
    <50M USD
    Media
    Review Source

    Smooth Online Selling Experience, High Costs for Advanced Backend Customization

    5.0
    Jan 19, 2026
    The user experience is seamless both on the front end and backend, making it easy for you to sell products online and integrates with a variety of mainstream systems. Highly recommended for volume ecommerce businesses due to its capabilities and connection to Google shopping.
  • Manager, Product Marketing
    10B+ USD
    Retail
    Review Source

    Shopify Dashboard Offers Intuitive Management With Flexible Customization for Websites

    5.0
    Jan 29, 2026
    Shopify is a great platform for managing our websites. The backend dashboard provides an easy to use interface and is intuitive, which makes it easy for our team to update content and manage our sites.
...
Showing Result 1-5 of 591

Recommended Gartner Research

  • Critical Capabilities for Digital Commerce
  • Magic Quadrant for Digital Commerce

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