I do believe if you're building an ecommerce store and your budget permits, then Shopify is a no brainer. It gets the essentials right for setting up an online store. The storefront templates work well enough and the checkout process is solid. I've found that the app ecosystem fills in most of the gaps for features that aren't built in natively. You probably need to ask yourself if you really need a feature if it falls outside of that. Where it falls short is in customisation depth. When clients wanted specific workflows or data structures that didn't fit Shopify's model, we hit walls. The pricing also scales up quickly once you need features beyond the basics. Support was responsive for straightforward issues but struggled with technical edge cases.

Overall, my experience with shopify has been phenomenal. If you’re looking for an easy E-commerce setup, shopify is the move. The prices maybe inflated and affordability is an issue but the quality of service is unmatched. especially with their plugins and integrations. All in all, i definitely recommend this product for their customer support but their software is less customizable. There were times where I had to hire Shopify developers to customize a feature since they use a different language in their code. If anyone is looking to work with Shopify, I would suggest looking into their customizability options before purchasing.