Overview
Product Information on AdRoll ABM
What is AdRoll ABM?
AdRoll ABM Pricing
AdRoll ABM Product Images
Overall experience with AdRoll ABM
“Support Team Engagement and Platform Value Stand Out in Daily Operations”
“Fine ABM Tool, Other Options More Appealing”
About Company
Company Description
NextRoll is a marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: AdRoll ABM
Deciding Factors: AdRoll ABM Vs. Market Average
Performance of AdRoll ABM Across Market Features
AdRoll ABM Likes & Dislikes
They are continually building and working on new features that enhance the user experience and abilities. If we ask about something they don't have/offer, the team always takes it back to discuss and provides updates on if/when those things will be available. Additionally, our support team is great to work with - they are informative and helpful. Great communicators and ensure we are set up for success. We are confident in our partnership with RollWorks and can show the ROI from the platform.
Some interesting features around setting journey paths and being able to drill down
I like how easy the platform is to use and the level-of-support we receive from the AdRoll team during the entire sales cycle to implementation to post go-live.
There is very little I dislike and find it hard to come up with anything. No platform is ever perfect, but there are very little negatives - nothing that is a deal breaker or makes me pause. The only thing that is something that creates a minor difficulty is how we reconcile our budget with purchased credits and/or any promotional credits. It gets a little messy, but we have are aligned with our finance team now so it is typically a non-issue.
Trouble with integrations, conflicting information from different reps
One of the things we're still working through to improve is the de-anonymization of people who click on our ad and visit our website. We've already overcome a few technical issues that were on our side and are still working to find more ways to de-anonymize the data.
Top AdRoll ABM Alternatives
Peer Discussions
AdRoll ABM Reviews and Ratings
- Director of Lifecycle Marketing50M-1B USDSoftwareReview Source
Support Team Engagement and Platform Value Stand Out in Daily Operations
From the start, RollWorks has been a top-notch company to partner with. Our support team is engaged and helpful - a joy to work with. The platform is easy to use and added immediate value to our efforts. It has optimized our efforts and continues to develop new features that add more value to the platform. - VP, Marketing<50M USDConsumer GoodsReview Source
AdRoll: Intuitive and Top-Notch Support and Service
AdRoll has been a breath of fresh air after switching from other product. The platform is so much more intuitive to use and the level-of-support from the AdRoll team from sales, to training/implementation, to ongoing support are top-notch! - Marketing Manager1B-10B USDSoftwareReview Source
Campaign Performance Lived Up to Expectations
The use of the platform has been great. Campaign performance is in line with our expectations if not better. It has ramped upwards in spend to expectations. The CTR and CPCs in particular. Reporting in the platform has allowed us to see everything we have wanted to see. Support from our rep has also been good. - SENIOR MARKETING MANAGER1B-10B USDConsumer GoodsReview Source
ABM Platform that is ideal for beginners. Very easy to implement and use.
We are very happy that we chose this platform. It was easy to implement and launch the campaigns quickly. We like the visuals that show important stats like the target insights, Ads result, etc. Their onboarding and the customer success team are amazing and so helpful. - RevOps and Digital Marketing Manager50M-1B USDConstructionReview Source
Hands Down The Beat ABM Platform
RollWorks has been a povotal part of our digital success already in only 7 months. The prodcut and team are incredible.