Overview
Product Information on Amplitude Digital Analytics Platform
What is Amplitude Digital Analytics Platform?
Amplitude Digital Analytics Platform Pricing
Overall experience with Amplitude Digital Analytics Platform
“Data Analysis Simplified but Real-Time Activity Tracking and Reporting Are Restricted”
About Company
Company Description
Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Amplitude Digital Analytics Platform
Amplitude Digital Analytics Platform Likes & Dislikes
The platform is user-friendly, though you still have to be somewhat data-literate to use it. Pre-built charts and visualizations are very helpful, often giving me ideas on how to find something before I know what I want to do.
1.Powerful event based analytics - Amplitude excels at tracking and analyzing user behaviour through flexible event modeling, enabling deep insights into funnels etc 2.Advanced segmentation and cohorting - The ability to create dynamic cohorts based on user behaviour and properties is a major strength, supporting targeted analysis and experimentation. 3. Strong experimentation and feature flags analysis - Integration with experimentation and feature tracking helps team measure impact
- Product analytics: funnels, retention, pathing and user journeys are clear and fast to run. - Cohorts and segmentation: easy to build behavioral cohorts and compare groups over time - Strong SDKs and Integrations : works well with web/mobile SDKs and can send data to warehouses or other tools
Some key limitations have caused me trouble. For one, you cannot setup a cohort that measures a given activity within the last hour across your whole user-base. That filter can only be applied to users less than 90 days old, the first time they do that activity. This is a really weird limitation, and prevents us from creating dynamic cohorts that show feature-usage in close to real time. Moreover, synced cohorts are very useful for integrating with other tools to trigger processes for example, but on lower plans you only get 5 synced cohorts and can't do a real-time sync. Very limiting. Also, though the range of reporting templates is extensive, they can only be customized to a certain extent and there are limitations in the way you can combine data in these reports.
1. Steep learning curve for advanced use cases 2. Pricing and cost scalability 3. Performance limitations with large datasets
- Instrumentation effort: you need a solid tracking plan and some engineering time up front. It can get messy quickly. - Learning curve for non-analysts: Some concepts (event schema, cohorts, conditional funnels) take time to learn. - Feature overlap with other tools: If you already have a CDP or BI setup, some functionality may feel duplicated - Pricing at scale: costs rise with event volume and feature tier, keep an eye on sampling and design to control spend
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Peer Discussions
Amplitude Digital Analytics Platform Reviews and Ratings
- Marketing Lifecycle Specialist<50M USDIT ServicesReview Source
Data Analysis Simplified but Real-Time Activity Tracking and Reporting Are Restricted
Great tool, makes data analysis for products easy. However pricing creates limitations and custom reporting only goes so far. - Data and Analytics Manager50M-1B USDMediaReview Source
Amplitude Analytics Offers Deep Insights but Steep Learning Curve for Advanced Features
Overall, my experience with Amplitude Analytics has been very positive. The platform provides powerful event-based analytics with an intuitive interface that makes it easy to explore user behaviour and derive actionable insights. The flexibility in building funnels, cohorts, and dashboards supports both product and business decision making. While there is a learning curve for advanced features, the depth of analysis and reliability of the data make Amplitude a valuable tool for understanding and optimizing user journeys. - GROUP PRODUCT MANAGER<50M USDIT ServicesReview Source
Event-Based Analytics Platform Offers Deep Insights But Requires Careful Implementation
Amplitude is a purpose-built analytics platform that helps our teams understand user behavior and improve our product experiences. It is strong at event-based tracking, funnels, retention and cohort analysis. Things I love as a product manager! Implementation took us some work (instrumentation + tracking plan), but once the data is flowing it gives you very actionable insights into how your features perform and where you lose users. - Digital Growth Manager<50M USDMediaReview Source
Customizable Analytics Platform Offers Deep Insights But Presents Steep Learning Curve
Amplitude Analytics is an invaluable tool for us in Digital and Business Intelligence, what I enjoy especially is the flexibility to customise and create cohorts where I can control the data I'm looking at and create comparisons that have true business impact. Amplitude Analytics has helped us to uncover deeper insights around acquisition, and showing the true performance of our digital efforts. With all the customization abilities and beyond, this does beg the question if the way I'm using Amplitude analytics is to it's full potential, sometimes there is the feeling that the tool does so much it's difficult to tap into all the benefits. - DIRECTOR OF PRODUCT50M-1B USDConsumer GoodsReview Source
Amplitude Simplifies Website Analysis While Offering Advanced Insight Capabilities
Amplitude is an incredible tool to analyze your website/app, user behavior, retention, cohort analysis and more. Their customer service is top notch with a great, friendly and knowledgeable team. Their chat support is also solid. I love their new AI implementation as well.