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  3. Asana
Logo of Asana

Asana

byAsana
in
4.1
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

CONTROLLER
<50M USD, Hardware
FAVORABLE

“Reliable and user-friendly tool for project management and OKRs”

5.0
Aug 27, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Automated Translation from German
SENIOR PROGRAM MANAGER
3B - 10B USD, Banking
CRITICAL

“Lacking in Intuitive and Strategic Views and Features for Enterprises”

3.0
May 22, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Asana Reviews and Ratings

4.1

(13 Ratings)

Rating Distribution

5 Star
23%
4 Star
46%
3 Star
31%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • CONTROLLER
    <50M USD
    Hardware
    Review Source

    Reliable and user-friendly tool for project management and OKRs

    5.0
    Aug 27, 2025
    Using Asana is very intuitive and requires little training. Collaborating within teams works seamlessly with Asana.
    Automated Translation from German
  • CONTROLLER
    <50M USD
    Hardware
    Review Source

    Reliable and user-friendly tool for project management and OKRs

    5.0
    Aug 27, 2025
    Using Asana is very intuitive and requires little training. Collaborating within teams works seamlessly with Asana.
    Automated Translation from German
  • Read All 14 Reviews

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Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

The interface is very clear and appealing. The option to switch between a list board and calendar view helps with tracking objectives and key results.

Automated Translation from German
Like

The interface is very clear and appealing. The option to switch between a list board and calendar view helps with tracking objectives and key results.

Automated Translation from German
Like

The interface is very clear and appealing. The option to switch between a list board and calendar view helps with tracking objectives and key results.

Automated Translation from German
Dislike

Awkward way to update status--there's an update progress button that's for updating the metric progress only; then a user has to figure out that one has to click on the latest status area to provide an status update. Maybe just have an update status button so that it's clear. Weighting should be standard in the product but only comes with Enterprise. Lack of integration capabilities (e.g. true integration with Jira makes it hard to justify working with both tools--one is business friendly and the other is tech friendly).

Dislike

Awkward way to update status--there's an update progress button that's for updating the metric progress only; then a user has to figure out that one has to click on the latest status area to provide an status update. Maybe just have an update status button so that it's clear. Weighting should be standard in the product but only comes with Enterprise. Lack of integration capabilities (e.g. true integration with Jira makes it hard to justify working with both tools--one is business friendly and the other is tech friendly).

Dislike

Awkward way to update status--there's an update progress button that's for updating the metric progress only; then a user has to figure out that one has to click on the latest status area to provide an status update. Maybe just have an update status button so that it's clear. Weighting should be standard in the product but only comes with Enterprise. Lack of integration capabilities (e.g. true integration with Jira makes it hard to justify working with both tools--one is business friendly and the other is tech friendly).

Reviewer Insights for: Asana