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Logo of Asana

Asana

byAsana
in
3.9
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

COO
<50M USD, Retail
FAVORABLE

“Great task & project management solution for small teams”

5.0
Jan 19, 2024
It is one of the best project and task management tools out there & it has really made life easy
SENIOR PROGRAM MANAGER
3B - 10B USD, Banking
CRITICAL

“Lacking in Intuitive and Strategic Views and Features for Enterprises”

3.0
May 22, 2025
Asana Goals provides basic OKR management features, including setting a time period, ability to link opportunities (related work), setting metrics, owner, and accountable team. The wonky part is updating status. Depending on your role, whether a member or owner of the goal, you get a different view for updating status. This has caused confusion among OKR champions and KR owners. Asana recently updated the UI, and now it's not intuitive that you click on the "Latest status" box to update the status. You end up with people providing status updates in the comments section. Would be great if users had the option to update the metric AND status in one view.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

It is not at all complicated like other tools. One can easily create different projects, assign owners, create your own task list, and get different views as per your need. It has really made keeping track & staying on top of things quite easy.

Like

Ability to link a goal to one or more goal (e.g. linking a key result to two different objectives). The strategy map provides a nice bird's eye view of goals and how they roll up to the top-level strategy. The progress graph provides a nice visualization of the metric tracking for the goal.

Like

With its intuitive interface it allowed me to prioritize and track task efficiently. Its Dashboard allows me to see the progress of projects in real time and gives me a visibility that i didn't have. I liked its integration with other platforms such as Google Workspace and Microsoft Office its helped me to can work with all my resources.

Dislike

The price is quite high monthly. You cannot create documentation & other stuff on Asana, it is mainly limited to project & task management

Dislike

Awkward way to update status--there's an update progress button that's for updating the metric progress only; then a user has to figure out that one has to click on the latest status area to provide an status update. Maybe just have an update status button so that it's clear. Weighting should be standard in the product but only comes with Enterprise. Lack of integration capabilities (e.g. true integration with Jira makes it hard to justify working with both tools--one is business friendly and the other is tech friendly).

Dislike

The subscription was not economical, however, in my company we paid for it I think the price can be a problem for smaller companies. It was difficult for us to adapt Asana to the flow of some projects, we had to complement it with other tools to be able to do it. The problem with the tool being in the cloud is that you completely depend on the internet to be able to use it and that makes it a difficult for you to even work it when there are failures on your internet.

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Peer Discussions

Asana Reviews and Ratings

Showing data for 13 ratings and reviews for Objectives and Key Results (OKR) Software market. View all 2364 ratings and reviews across markets for a complete picture.

3.9

(13 Ratings)

Rating Distribution

5 Star
23%
4 Star
46%
3 Star
31%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.2

Service & Support

4.1

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • SENIOR PROGRAM MANAGER
    1B-10B USD
    Banking
    Review Source

    Lacking in Intuitive and Strategic Views and Features for Enterprises

    3.0
    May 22, 2025
    Asana Goals provides basic OKR management features, including setting a time period, ability to link opportunities (related work), setting metrics, owner, and accountable team. The wonky part is updating status. Depending on your role, whether a member or owner of the goal, you get a different view for updating status. This has caused confusion among OKR champions and KR owners. Asana recently updated the UI, and now it's not intuitive that you click on the "Latest status" box to update the status. You end up with people providing status updates in the comments section. Would be great if users had the option to update the metric AND status in one view.
  • COO
    <50M USD
    Retail
    Review Source

    Great task & project management solution for small teams

    5.0
    Jan 19, 2024
    It is one of the best project and task management tools out there & it has really made life easy
  • 50M-1B USD
    Telecommunication
    Review Source

    Asana success story.

    4.0
    Sep 8, 2023
    Before to deciding to use Asana, we didn't have the tools to be able to track our projects, after using this tool errors in tracking were reduced by 60% and we were able to optimize the work in the company, however, the only problem we had was dependence on the internet.
  • 50M-1B USD
    IT Services
    Review Source

    A comprehensive project management tool with a user-friendly GUI

    4.0
    Sep 10, 2023
    It is a game-changer tool for our team. It integrated the objectives with day-to-day tasks, and ensures that the teams are always driving our daily actions.
  • MANAGER, CUSTOMER SERVICE AND SUPPORT
    50M-1B USD
    IT Services
    Review Source

    A versatile tool for OKRs, but be ready for a learning curve.

    3.0
    Sep 6, 2023
    Asana provides a structured environment for OKR management. However, despite its potential, the tool often feels cumbersome. While is has the capabilities to manage OKRs efficiently, the adoption rate among our team was not as high as expected, pushing us to simpler tools like Google Sheets
Showing Result 1-5 of 14

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