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Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

CONTROLLER
<50M USD, Hardware
FAVORABLE

“Reliable and user-friendly tool for project management and OKRs”

5.0
Aug 27, 2025
Using Asana is very intuitive and requires little training. Collaborating within teams works seamlessly with Asana.
Automated Translation from German
SENIOR PROGRAM MANAGER
3B - 10B USD, Banking
CRITICAL

“Lacking in Intuitive and Strategic Views and Features for Enterprises”

3.0
May 22, 2025
Asana Goals provides basic OKR management features, including setting a time period, ability to link opportunities (related work), setting metrics, owner, and accountable team. The wonky part is updating status. Depending on your role, whether a member or owner of the goal, you get a different view for updating status. This has caused confusion among OKR champions and KR owners. Asana recently updated the UI, and now it's not intuitive that you click on the "Latest status" box to update the status. You end up with people providing status updates in the comments section. Would be great if users had the option to update the metric AND status in one view.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

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Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
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Logo of Asana

Asana

byAsana
in
3.9
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

Do You Manage Peer Insights at Asana?

Access Vendor Portal to update and manage your profile.

Asana Likes & Dislikes

Like

The interface is very clear and appealing. The option to switch between a list board and calendar view helps with tracking objectives and key results.

Automated Translation from German
Like

Ability to link a goal to one or more goal (e.g. linking a key result to two different objectives). The strategy map provides a nice bird's eye view of goals and how they roll up to the top-level strategy. The progress graph provides a nice visualization of the metric tracking for the goal.

Like

It is not at all complicated like other tools. One can easily create different projects, assign owners, create your own task list, and get different views as per your need. It has really made keeping track & staying on top of things quite easy.

Dislike

There's not much to criticize about Asana. However, the pricing structure isn't particularly user-friendly, as you have to pay for access for each individual user.

Automated Translation from German
Dislike

Awkward way to update status--there's an update progress button that's for updating the metric progress only; then a user has to figure out that one has to click on the latest status area to provide an status update. Maybe just have an update status button so that it's clear. Weighting should be standard in the product but only comes with Enterprise. Lack of integration capabilities (e.g. true integration with Jira makes it hard to justify working with both tools--one is business friendly and the other is tech friendly).

Dislike

The price is quite high monthly. You cannot create documentation & other stuff on Asana, it is mainly limited to project & task management

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Asana Reviews and Ratings

Performance of Asana Across Market Features
Filter Reviews
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Last 12 Months
Star Rating
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Reviewer's Job Function
  • CONTROLLER
    <50M USD
    Hardware
    Review Source

    Reliable and user-friendly tool for project management and OKRs

    5.0
    Aug 27, 2025
    Using Asana is very intuitive and requires little training. Collaborating within teams works seamlessly with Asana.
    Automated Translation from German
  • SENIOR PROGRAM MANAGER
    1B-10B USD
    Banking
    Review Source

    Lacking in Intuitive and Strategic Views and Features for Enterprises

    3.0
    May 22, 2025
    Asana Goals provides basic OKR management features, including setting a time period, ability to link opportunities (related work), setting metrics, owner, and accountable team. The wonky part is updating status. Depending on your role, whether a member or owner of the goal, you get a different view for updating status. This has caused confusion among OKR champions and KR owners. Asana recently updated the UI, and now it's not intuitive that you click on the "Latest status" box to update the status. You end up with people providing status updates in the comments section. Would be great if users had the option to update the metric AND status in one view.
  • COO
    <50M USD
    Retail
    Review Source

    Great task & project management solution for small teams

    5.0
    Jan 19, 2024
    It is one of the best project and task management tools out there & it has really made life easy
  • 50M-1B USD
    Telecommunication
    Review Source

    Asana success story.

    4.0
    Sep 8, 2023
    Before to deciding to use Asana, we didn't have the tools to be able to track our projects, after using this tool errors in tracking were reduced by 60% and we were able to optimize the work in the company, however, the only problem we had was dependence on the internet.
  • 50M-1B USD
    IT Services
    Review Source

    A comprehensive project management tool with a user-friendly GUI

    4.0
    Sep 10, 2023
    It is a game-changer tool for our team. It integrated the objectives with day-to-day tasks, and ensures that the teams are always driving our daily actions.
Showing Result 1-5 of 14

Showing data for 13 ratings and reviews for Objectives and Key Results (OKR) Software market. View all 2404 ratings and reviews across markets for a complete picture.

3.9

(13 Ratings)

Rating Distribution

5 Star
23%
4 Star
46%
3 Star
31%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.2

Service & Support

4.1

Product Capabilities

4.5

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