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Logo of Brandfolder

Brandfolder

bySmartsheet (Brandfolder)
in
4.6
Market Presence: Digital Asset Management (Transitioning to Digital Asset Management Platforms), Brand Compliance Software

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Brandfolder Pricing

Brandfolder software uses a subscription-based pricing model with tiered plans determined by the number of users, storage requirements, and specific features. Pricing varies based on organization size and customization needs, and quotes are typically provided upon request.

Overall experience with Brandfolder

Assitant Product Manager
<50M USD, Healthcare and Biotech
FAVORABLE

“Pros and Cons of Brandfolder for a D2C Startup”

5.0
Mar 20, 2024
Great way to manage and share assets seamlessly. It has become an important tool for all our asset management. It has helped our Product management and Marketing team to centrally maintain all authoritative brand elements. Its robust meta data management, version control and accessibility features have improved our workflow.
Director
500M - 1B USD, Services (non-Government)
CRITICAL

“Good platform, bad sales people with a lot of turnover”

3.0
Jan 25, 2022
Very rough negotiation process as we had to work through several different Brandfolder teammates, and with each person we spoke with, the price changed. And at the end, Brandfolder would not uphold the quote they provided to us via email by our first contact. It was a not so good experience and the only reason we stayed with them is because I have used the platform before and really liked it.

About Company

Company Description

Updated 24th March 2025

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2012
Head office location
Denver, United States
Number of employees
51 - 200
Website
http://www.brandfolder.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Brandfolder
Performance of Brandfolder Across Market Features

Brandfolder Likes & Dislikes

Like

-Brandfolder simplifies the process of sharing assets with my team and external stakeholders. Its ability to quickly upload assets, generate shareable links, and track downloads enhances collaboration. -Its version control feature is really a peace of mind, especially during asset updates. Being able to access previous versions while ensuring that the team only views the latest iteration gives a sense of security and accuracy in our branding efforts.

Like

UI, Collections are nice

Like

I love the share link feature and that you can edit share links now Being able to have our users create their own crops on photos is so time saving Customer service! - they continue to improve and add features as I ask for them. The templating feature is amazing. We love that our designers can create in Indesign but our end users have an easy web based solution to make updates to assets.

Dislike

-Its limited live support availability is something can be made better. Waiting period of support can sometimes go up to 48 hours which can be a bit issue, although their team compensates for the delay with thorough assistance. -Setting up keywords for asset organization can be time consuming. Also, its visibility within the asset overview tab can be improved for better accessibility and navigation.

Dislike

Was misled on some capabilities like templating (not great), feedback/reviews (not good)

Dislike

Some of the service needs some UX tweaks but they have open to changes The templating feature could be a bit faster The guest upload function is not great.

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Peer Discussions

Brandfolder Reviews and Ratings

Showing data for 24 ratings and reviews for Digital Asset Management (Transitioning to Digital Asset Management Platforms) market. View all 31 ratings and reviews across markets for a complete picture.

4.6

(24 Ratings)

Rating Distribution

5 Star
67%
4 Star
25%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.2

Service & Support

4.2

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Assitant Product Manager
    <50M USD
    Healthcare and Biotech
    Review Source

    Pros and Cons of Brandfolder for a D2C Startup

    5.0
    Mar 20, 2024
    Great way to manage and share assets seamlessly. It has become an important tool for all our asset management. It has helped our Product management and Marketing team to centrally maintain all authoritative brand elements. Its robust meta data management, version control and accessibility features have improved our workflow.
  • DIRECTOR OF VIDEO AND PHOTOGRAPHY
    50M-1B USD
    Miscellaneous
    Review Source

    Great product - even better customer service!

    5.0
    Jul 12, 2023
    Brandfolder has been amazing! Their product is best in their field. From speed, UI/UX, features, and layout. It's awesome. The best thing is their customer service they have been so open to feedback and they quickly implement suggestions, improvements, and bug fixes. I have never worked with a company that is this open, quick, and so good to work with.
  • LEAD, DESKTOP ANALYST
    50M-1B USD
    IT Services
    Review Source

    Brandfolder - Good to have

    4.0
    Jul 8, 2023
    Company branding images, templates, letterheads and many other stuff is found in one place. All the company digital assets are here in Brandfolder to make use of.
  • Manager, Creative Operations
    50M-1B USD
    IT Services
    Review Source

    My favorite toy at work

    5.0
    Jan 28, 2022
    I have implemented 3 project management systems and now 2 DAMs and this is by far my favorite system. I love the dedicated customer service rep that we get to work with, and I also love the chat feature within the interface, in case I have a quick question. The chat folks are super quick to respond. The knowledge base is also really well built out and easy to navigate. Although the interface seemed a challenge to wrap my head around, I soon came to understand how dynamic the tool was and found it to be really smart.
  • Marketing Director
    50M-1B USD
    IT Services
    Review Source

    How Marketing Can Save Tons of Time Utilizing Brandfolder

    5.0
    Jan 26, 2022
    I am new to Brandfolder, but their onboarding experience has been great. I now feel like I can take the product to its fullest potential and have it really help my business.
Showing Result 1-5 of 24

Recommended Gartner Research

  • Critical Capabilities for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
  • Magic Quadrant for Digital Asset Management (Transitioning to Digital Asset Management Platforms)

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