Name: Braze Customer Engagement Platform
Rating: 4.5 (445 reviews)

Overview

Product Information on Braze Customer Engagement Platform

Updated 13th October 2025

What is Braze Customer Engagement Platform?

Braze Customer Engagement Platform is a software designed to help businesses manage and optimize customer interactions across multiple channels including email, mobile, and web. The software enables organizations to create, automate, and analyze personalized messaging campaigns, leveraging customer data and behavioral insights to improve communication relevance and timing. Features include segmentation, audience targeting, campaign orchestration, real-time analytics, and integration with various data sources and third-party tools. Braze Customer Engagement Platform addresses the need for coordinated, data-driven engagement by facilitating the delivery of consistent and personalized experiences that support user retention, conversion, and lifecycle management.

Overall experience with Braze Customer Engagement Platform

Operations Manager

<50M USD, Services (non-Government)

FAVORABLE

“A powerful platform backed-up by a great client support”

4.0

Mar 31, 2026

The Braze product is sophisticated while still being intuitive enough to use and we get create support from the Braze team to get the most out of the platform

Marketing Manager

Gov't/PS/ED <5,000 Employees, Education

CRITICAL

“Braze caters to main different channels, but could use improvement with functionality.”

3.0

May 23, 2023

Has been a useful tool in communicating to users via mobile channels; however, it is not as user friendly as I would hope.

About Company

Company Description

Braze is a customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Company Details

Company type

Public

Year Founded

2011

Head office location

New York, United States

Number of employees

1001 - 5000

Website

https://www.braze.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Braze Customer Engagement Platform

Deciding Factors: Braze Customer Engagement Platform Vs. Market Average

Performance of Braze Customer Engagement Platform Across Market Features

Braze Customer Engagement Platform Likes & Dislikes

Powerful tools for building emails, in-app messages and other communications that are engaging. Strong data integration and a team that is available to find solutions to even our very specific integration requests.

Braze intelligent timing send option

Multi-channel CRM, in particular the app comms channels

It's great for our subject matter experts. For senior management, the ability to view performance of campaigns at a glance is limited.

1. The interface is not user friendly 2. Would love to utilize a creative asset portal that lets our creative team directly upload and house copy and image assets in the tool so it makes it easier to input in a campaign 3. Segmentation is not straight forward, and we've ran into issues where we realize our full audience is actually not getting hit with touches when we had thought it was

- The contract process could be more streamline - perhaps a specific area within the UI - When searching for a segment, they don't appear in alphabetical order

Top Braze Customer Engagement Platform Alternatives

Peer Discussions

Braze Customer Engagement Platform Reviews and Ratings

Recommended Gartner Insights

Market Guide for Mobile Marketing Platforms

<50M USD

Services (non-Government)

Review Source

A powerful platform backed-up by a great client support

Senior MarTech Product Manager

1B-10B USD

Banking

An industry leading multi-channel CRM platform - highly recommend!

5.0

Oct 29, 2024

A great multi-channel CRM platform with a customer first philosophy

MANAGER

Healthcare and Biotech

Leveraging Real-Time Personalized Feedback For Better Customer Engagement

Sep 19, 2024

Helped us collect personalized feedback data from our customers in real time.

10B+ USD

Consumer Goods

Understanding Product Likes and Dislikes from User Perspectives

Jul 29, 2024

The team is quick to answer questions and very helpful with setup

50M-1B USD

Software

Easy to create user journeys flow

Jan 28, 2024

It's the best CRM tool I've ever used. Great flexibility in terms of segmentation and personalisation.

Overview

Product Information on Braze Customer Engagement Platform

What is Braze Customer Engagement Platform?

Braze Customer Engagement Platform Pricing

Overall experience with Braze Customer Engagement Platform

“A powerful platform backed-up by a great client support”

“Braze caters to main different channels, but could use improvement with functionality.”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Braze Customer Engagement Platform

Deciding Factors: Braze Customer Engagement Platform Vs. Market Average

Performance of Braze Customer Engagement Platform Across Market Features

Braze Customer Engagement Platform Likes & Dislikes

Top Braze Customer Engagement Platform Alternatives

Peer Discussions

Braze Customer Engagement Platform Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

Braze Customer Engagement Platform Likes & Dislikes

Top Braze Customer Engagement Platform Alternatives

Braze Customer Engagement Platform Reviews and Ratings

Performance of Braze Customer Engagement Platform Across Market Features

Deciding Factors: Braze Customer Engagement Platform Vs. Market Average

A powerful platform backed-up by a great client support

An industry leading multi-channel CRM platform - highly recommend!

Leveraging Real-Time Personalized Feedback For Better Customer Engagement

Understanding Product Likes and Dislikes from User Perspectives

Easy to create user journeys flow

4.4

(84 Ratings)

Rating Distribution

Customer Experience

Product Capabilities

1. MoEngage Customer Engagement Platform

2. Adobe Experience Manager Sites

3. Vibes Mobile Engagement Platform

Reviewer Insights for: Braze Customer Engagement Platform