Overview
Product Information on Braze Customer Engagement Platform
What is Braze Customer Engagement Platform?
Braze Customer Engagement Platform Pricing
Overall experience with Braze Customer Engagement Platform
“An industry leading multi-channel CRM platform - highly recommend!”
“Braze caters to main different channels, but could use improvement with functionality.”
About Company
Company Description
Braze is a customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Company Details
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Performance of Braze Customer Engagement Platform Across Market Features
Braze Customer Engagement Platform Likes & Dislikes
Multi-channel CRM, in particular the app comms channels
Braze intelligent timing send option
1. Multi-channel ability to send questions to customers. 2. Instant feedback, small questions and the ability to customize it according to your customer profile. 3. Ai feature helps automate a lot of tasks.
- The contract process could be more streamline - perhaps a specific area within the UI - When searching for a segment, they don't appear in alphabetical order
1. The interface is not user friendly 2. Would love to utilize a creative asset portal that lets our creative team directly upload and house copy and image assets in the tool so it makes it easier to input in a campaign 3. Segmentation is not straight forward, and we've ran into issues where we realize our full audience is actually not getting hit with touches when we had thought it was
1. Dashboard interface is not very clear, it could be improved. 2. Analytics is not divided by modules and graphs are missing. 3. Multichannel automation in local language is not very effective, gives error.
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Peer Discussions
Braze Customer Engagement Platform Reviews and Ratings
- Senior MarTech Product Manager1B-10B USDBankingReview Source
An industry leading multi-channel CRM platform - highly recommend!
A great multi-channel CRM platform with a customer first philosophy - MANAGER<50M USDHealthcare and BiotechReview Source
Leveraging Real-Time Personalized Feedback For Better Customer Engagement
Helped us collect personalized feedback data from our customers in real time. - Operations Manager10B+ USDConsumer GoodsReview Source
Understanding Product Likes and Dislikes from User Perspectives
The team is quick to answer questions and very helpful with setup - Marketing Manager50M-1B USDSoftwareReview Source
Easy to create user journeys flow
It's the best CRM tool I've ever used. Great flexibility in terms of segmentation and personalisation. - Director of Product50M-1B USDConsumer GoodsReview Source
Great Platform! Highly satisfied and do recommend!
Braze allows us to engage with our users and customers in a personalized way. We can achieve the high level of support needed so they can reach their goals using our products. We utilize the majority of the features provided by the platform to ensure we provide a polished customer experience across multiple mobile applications.