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Brevo Marketing Platform

byBrevo
in
4.5
Market Presence: Email Marketing, B2B Marketing Automation Platforms

Overview

Product Information on Brevo Marketing Platform

Updated 13th October 2025

What is Brevo Marketing Platform?

Brevo Marketing Platform is a software designed for managing digital marketing activities, including email campaigns, SMS communication, and marketing automation. The software enables organizations to create, schedule, and analyze marketing campaigns through a unified interface. It offers tools for contact management, segmentation, and personalization to help target specific audiences. Brevo Marketing Platform provides features for tracking campaign performance, optimizing messaging, and integrating with other business systems such as CRM solutions and ecommerce platforms. This software addresses the business need for streamlined marketing operations, improved customer engagement, and enhanced data-driven decision making.

Brevo Marketing Platform Pricing

The Brevo Marketing Platform software follows a tiered pricing model based on usage levels and feature access. Pricing is structured according to the volume of emails sent per month, with additional features such as advanced reporting, marketing automation, and segmentation available in higher tiers. A free plan with limited functionality is offered, and paid plans are available on a monthly subscription basis.

Overall experience with Brevo Marketing Platform

Manager, Customer Service and Support
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“6 Months of Marketing Campaigns Show Outstanding Performance & Functionality”

5.0
Aug 7, 2025
Brevo is truly outstanding. Excellent product and support.
Director of Marketing and Communications
50M - 250M USD, Services (non-Government)
CRITICAL

“Ease of Use Appreciated but Email Templates Offer Minimal Creative Flexibility”

3.0
Oct 2, 2025
As an email marketing tool it has all the basic features you may expect but if you want to do something more customized you may find it difficult since there are only a few templates for email marketing. I know there are other valuable tools, but for the purpose of our business we don't need it or we use alternative softwares

About Company

Company Description

Updated 14th June 2024

Brevo, initially known as Sendinblue, provides a customer relationship management (CRM) service with aims to enhance long-term customer relationships and aid firms to grow in a rapidly evolving digital world. Brevo offers a unified perspective on customer journeys via an easily manageable platform to foster meaningful relationships. Brevo was established in 2012 by Armand Thiberge with the goal of assisting businesses of all sizes in developing stronger customer relationships. The services provided by Brevo comply with GDPR guidelines and can be accessed in six different languages. Its headquarters is in Paris, in addition to offices in Seattle, Toronto, Berlin, Vienna, Sofia, Noida, and Bengaluru. The company employs more than 700 employees from over 67 nationalities and makes ongoing commitments to minimize and monitor its carbon footprint.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
Paris, France
Number of employees
501 - 1000
Website
https://www.brevo.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Brevo Marketing Platform
Reviewer Insights for: Brevo Marketing Platform
Deciding Factors: Brevo Marketing Platform Vs. Market Average
Performance of Brevo Marketing Platform Across Market Features

Brevo Marketing Platform Likes & Dislikes

Like

Our team did extensive research to find a marketing platform that would work well, with an easy-to-use interface, strong documentation and tech support, ability to integrate with Zapier to automate some aspects, professional looking templates and ability to customize those, viability (likely not to show up as spam), a long track record (i.e., the company won't go under and leave us in the lurch), the ability to enter contacts via various methods, flexible filtering and list creation, and low cost. We evaluated many different options and have now used it for over 6 months on numerous marketing campaigns. It has been truly outstanding in all of these areas. We typically do not write product reviews, but want to support Brevo as they are an example of a company that has created an extremely useful, high-quality product, that they stand by with their excellent documentation and communication. I can also add that in our team's research Brevo also stood out for lower and more transparent costing than other platforms. We will continue to use Brevo ongoing and are highly appreciative of this option. It has allowed us to greatly improve how we present ourselves to our end-users, in ways that take up very little of our staff time.

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Like

The ease of use, integration with other channels, ready-to-use templates.

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Like

Me gusta lo simple y fácil que es importar y exportar contactos, además de organizarlos en segmentos. También me he encontrado a gusto con el formato de dirección, que es un campo único, en vez de estar dividido en varios campos (Calle, Nr., Ciudad, CP, Provincia... lo que en otras plataformas ralentizaba mi trabajo) También he notado una tasa de llegada a los buzones de mis suscritos más elevada que con otros servicios de mailing list.

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Dislike

The only issue I've encountered (and this may be my fault-- I should look into this more) is that when creating urls within my template, the color doesn't automatically change to the standard purple that people are used to seeing, but I think this may be because of the way I created the template. At any rate, it takes just 1 second to fix that, so is not a real issue.

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Dislike

Limited templates that don't let me create impressive mail marketing different from competitors

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Dislike

En este momento ya no encuentro ningún aspecto que no me agrada. Encuentro que todo es facil y funcional.

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Peer Discussions

Brevo Marketing Platform Reviews and Ratings

4.5

(142 Ratings)

Rating Distribution

5 Star
54%
4 Star
39%
3 Star
7%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
Filter Reviews
Sort By:
Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Manager, Customer Service and Support
    Gov't/PS/Ed
    Education
    Review Source

    6 Months of Marketing Campaigns Show Outstanding Performance & Functionality

    5.0
    Aug 7, 2025
    Brevo is truly outstanding. Excellent product and support.
  • Chief Executive Officer
    Gov't/PS/Ed
    Education
    Review Source

    Experiencia de uso simplificada tras reciente actualización facilita gestión de contactos

    5.0
    Jul 22, 2025
    Encuentro la experiencia de uso muy sencilla, sobre todo tras el último update de finales de 2024.
  • Communications Manager
    <50M USD
    Services (non-Government)
    Review Source

    Feature Adjustability and Affordability Noted as Key Benefits of Brevo Experience

    5.0
    Jul 23, 2025
    Ever since transitioning to Brevo from the old MC email list handler, we have had more good feedback from our newsletter subscribers. Brevo is more user-friendly, affordable and we can adjust and pay only for features we need. It's really been a great experience so far, no regrets.
  • MANAGER, PRODUCT MARKETING
    <50M USD
    Real Estate
    Review Source

    Service Features of Brevo Enhance Marketing Automation and Communication Efficiency

    5.0
    Dec 3, 2025
    We have been using Brevo since the time of our product inception, the service and features provided by Brevo helped us in our marketing automation and also eased the process in which our email marketing turned into. It's an all-in-one platform for SMS and Email marketing and very easy to use.
  • Marketing Manager
    <50M USD
    IT Services
    Review Source

    Straightforward email automation and GDPR compliance found with Brevo platform

    5.0
    Jul 28, 2025
    Switching to Brevo last year has been a great experience. Coming from a competitor, I was looking for a cost-effective solution with all of the features we need. Brevo has delivered on all fronts. Smooth onboarding, responsive support team and an intuitive platform. The fact that Brevo is a European platform gives extra peace of minde when it comes to GDPR compliance. And the support team is fast and helpful.
...
Showing Result 1-5 of 142

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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