Overview
Product Information on Brevo Marketing Platform
What is Brevo Marketing Platform?
Brevo Marketing Platform Pricing
Overall experience with Brevo Marketing Platform
“All-in-one Platform for Small Organization: Marketing, Data, Sales and GTM Features Combined”
“Ease of Use Appreciated but Email Templates Offer Minimal Creative Flexibility”
About Company
Company Description
Brevo, initially known as Sendinblue, provides a customer relationship management (CRM) service with aims to enhance long-term customer relationships and aid firms to grow in a rapidly evolving digital world. Brevo offers a unified perspective on customer journeys via an easily manageable platform to foster meaningful relationships. Brevo was established in 2012 by Armand Thiberge with the goal of assisting businesses of all sizes in developing stronger customer relationships. The services provided by Brevo comply with GDPR guidelines and can be accessed in six different languages. Its headquarters is in Paris, in addition to offices in Seattle, Toronto, Berlin, Vienna, Sofia, Noida, and Bengaluru. The company employs more than 700 employees from over 67 nationalities and makes ongoing commitments to minimize and monitor its carbon footprint.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Brevo Marketing Platform
Reviewer Insights for: Brevo Marketing Platform
Deciding Factors: Brevo Marketing Platform Vs. Market Average
Performance of Brevo Marketing Platform Across Market Features
Brevo Marketing Platform Likes & Dislikes
It's email marketing is very feature rich and has lists and segments. It has inbuilt Company wise lead management and creating deals workflow for mass outreach. Major difference is that we can send text SMS and also set up international calling which will help the sales team. Whatsapp automation is very unique because the leads we generate through email campaigns can be used for mass whatsapp outreach. It's much more than an email suite because it's default CRM is very useful. We can create custom forms and custom email templates to set up automated drip nurture campaigns. Sequence is a time saver when setting up automated workflows. We can use it to add chatbot and whatsapp bot too on the website to convert the visitors.
The ease of use, integration with other channels, ready-to-use templates.
I love the design capabilities which I believe makes up a great part of our image to our customers. It is not just the content that is important, but the look and feel as well.
It's pricing is slightly complex since it hosts multiple tools and features at the same time. On the website it shows many products but its confusing to calculate the overall cost per month. They also charge extra for certain features like customer data platform etc. Since they have added multiple features to the same interface, the advanced customizations are not available. Unless you are using WordPress, look for other alternatives for more deep and advanced features.
Limited templates that don't let me create impressive mail marketing different from competitors
Segments in lists - I cannot find an easy way to select multiple users and add them to a segment. I have to continuously import new lists. Reporting in lower version - We were required to upgrade our package to view basic reporting, but it's not a deal breaker. I don't have any other complaints about the product.
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Peer Discussions
Brevo Marketing Platform Reviews and Ratings
- Digital Growth LeadGov't/PS/EdEducationReview Source
All-in-one Platform for Small Organization: Marketing, Data, Sales and GTM Features Combined
Brevo is an all-in-one platform for our marketing, sales and growth teams. The major advantage of Brevo is that the ease of management means one doesn't need to switch between multiple tools because it has almost everything a small to medium sized organization requires. From CRM, email suite to SMS and calling all are integrated properly in such a way so that we don't need to spend time to tool set up. It also has a customer 360 data profile which is insane. - Manager, Project Management<50M USDIT ServicesReview Source
Upgraded Plan Enables Reporting While Segment Management Needs Improvement
The ease of use assisted us in better communication and engagement with our customers. Upgrading our plan had the results we required, and the reporting assisted us with compliance and governance with urgent and important communications to our customers. The only thing I find difficult with this product is the adding of multiple users to sections and lists, but I have found a work-around. Other than that, the product is great! - MANAGER, PRODUCT MARKETING<50M USDReal EstateReview Source
Service Features of Brevo Enhance Marketing Automation and Communication Efficiency
We have been using Brevo since the time of our product inception, the service and features provided by Brevo helped us in our marketing automation and also eased the process in which our email marketing turned into. It's an all-in-one platform for SMS and Email marketing and very easy to use. - Marketing Manager50M-1B USDRetailReview Source
Brevo Platform Eases Email Campaign Management With Intuitive List Organization Tools
The Brevo platform offers a user-friendly experience that I haven't found on other email marketing platforms. My team has used it to seamlessly manage our email campaigns. The list management functionality makes it simple to add and remove contacts and also understand which contacts are interacting with our emails. The folder functionality helps us organize months and years in order to have key points of reference for our historic campaigns. - CHIEF EXECUTIVE OFFICER<50M USDTravel and HospitalityReview Source
Brevo is the most intuitive/easy email marketing platform I've used in 30 years
I've ben in digital marketing for over 30 years and almost everything works amazingly for me. Brevo is by far the most intuitive email marketing platform I've ever used. I love every functionality. I feel like I can breathe again. Brevo is easy to use, smartly priced, and their customer service is timely, kind and intelligent. Everything just works!