Our overall experience with Canva has been positive, espicially from marketing execution standpoint. it has significantly reduced dependency on design teams for day to day creatives like social posts, presentations, and campaign assets which helps move faster at a startup level of production. What works well is the ease of use, readily available templates and collaboration. Teams can quickly create, edit and design while maintaining brand consistency through templates and brand kits. This is particularly useful when working across multiple campaigns and stakeholders. On the flip side, customisation can feel slightly limited for more complex or highly differentiated designs. Also, managing a larger volume of assets and versions can get a bit clutter over time. Overall its a great tool for scaling content production and team to start from without much prior knowledge one can produce the desired results.

Canva is a decent platform for content marketing, but it feels needlessly confusing. There's so many templates, it gets a bit overwhelming. At times, the templates are too "template-ey".