Overview
Product Information on Optimizely Content Marketing Platform
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform Pricing
Optimizely Content Marketing Platform Product Images
Overall experience with Optimizely Content Marketing Platform
“Centralized Asset Library and In-App Editor Enhance Organization and Workflow Management”
“Optimizely Offers Extensive Content Features With a Steep Learning Curve for Some”
About Company
Company Description
Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Optimizely Content Marketing Platform
Reviewer Insights for: Optimizely Content Marketing Platform
Deciding Factors: Optimizely Content Marketing Platform Vs. Market Average
Performance of Optimizely Content Marketing Platform Across Market Features
Optimizely Content Marketing Platform Likes & Dislikes
Visual editorial calendar (the master calendar views is excellent. it gives stakeholders a clear overview of what is going live and when, making campaign planning much easier Collaboration workflows (I appreciate the in app editor and commenting features. Centralized asset library (having all drafts, images and final assets linked directly to the specific task or campaign helps keep everythking organized and easy to find later.
A lof of functionality, and once I received additional training, this is a great tool
The software has an intuitive interface which makes it easy to deploy and implement. Optimizely Content Marketing Platform allows customization of workflows and proper organization of campaigns. I like the simplicity of the software in content planning and general collaboration. The software is fully customizable and easily integrates with other products. Customer support services of the software are reliable. No delays.
Search functionality (white useful, the search feature can sometimes be a bit clunky when trying to locate older archived assets without exact keywords Learning curve for new users Notifications management (the default notifications can be excessive, you really need to spent time customizing your alert settings to avoid flooding your inbox.
complexity, which is subjective according to the user so shouldn't be a liability to all
There are no notable weaknesses with the software. It is very effective and reliable.
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Peer Discussions
Optimizely Content Marketing Platform Reviews and Ratings
- MARKETING MANAGER<50M USDConsumer GoodsReview Source
Centralized Asset Library and In-App Editor Enhance Organization and Workflow Management
Optimizely CMP hase become our single source of truth for all content marketing activities. It successfully bridges the gap between planning and execution. The ability to visualite our editorial calendar and manage approvals in one place has significantly improved our teams efficiency and reduced email clutter. - Marketing Project Manager50M-1B USDServices (non-Government)Review Source
Content Collaboration and Workflow Approval Enhanced by Optimizely Platform Features
Optimizely Content Marketing Platform is our sole content marketing software. It ensures efficiency in content collaboration and workflow approval. The software has very effective content reporting and analytics features that ensure campaign optimization and proper competitive analytics. The software makes it easy for us to manage all our marketing activities and properly visualise our campaigns in real-time. - Sales Manager<50M USDServices (non-Government)Review Source
Optimizely Offers Extensive Content Features With a Steep Learning Curve for Some
Optimizely's content tools are overall very good but takes a little time to get up to speed. I also think there is actually a lot more capability than I need, so for someone who is a bit more technical and looking for advanced options, this is a good choice. - ECOMMERCE REVENUE MANAGER50M-1B USDRetailReview Source
Really strong testing platform, but high price point
Optimizely is arguably the best testing platform available. It's intuitive to use with a good onboarding process. You have the flexibility to create custom metrics and audiences to cater to your business objectives. The reporting is very good as well and allows you to make confident declarations of your tests. It is expensive however. - CONTENT STRATEGIST50M-1B USDMediaReview Source
Content Strategist Shares Insights on CMP Workflow Efficiency and Challenges
As a Content Strategist, I've had a wonderful experience working with the CMP. It helps me manage multiple projects for my enterprise clients across different channels, maintaining workflows and ensuring quality with efficiency.